R24-127 1 RESOLUTION NO. R24-127
3 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF BOYNTON
4 BEACH, FLORIDA, APPROVING A MARKETING AGREEMENT BETWEEN THE
5 CITY AND UTILITY SERVICE PARTNERS PRIVATE LABEL, INC., FOR THE
6 PURCHASE OF SERVICE PLAN AND OTHER SIMILAR PRODUCTS;PROVIDING
7 AN EFFECTIVE DATE; AND FOR ALL OTHER PURPOSES.
8
9 WHEREAS, sewer laterals between the external wall of the residential private property to
10 the homeowner's sewer cleanout or to the edge of the Right of way are owned by individual
11 residential property owners residing in the City ("Property Owners"); and
12 WHEREAS, water service lines between the water meter and the external wall of the
13 residential private property are owned by Property Owners; and
14 WHEREAS, City desires to offer Property Owners the opportunity, but not the obligation,
15 to purchase a service plan and other similar products or as otherwise agreed in writing from time
16 to time by the Parties (each, a "Product" and collectively, the "Products"); and
17 WHEREAS, Company, a subsidiary of HomeServe USA Corp., is the administrator of the
18 National League of Cities Service Line Warranty Program and has agreed to make the Products
19 available to Property Owners subject to the terms and conditions contained herein; and
20 WHEREAS, the City Commission, upon recommendation of staff, has deemed it to be in
21 the best interests of the citizens and residents of the City to approve a Marketing Agreement
22 between the City and Utility Service Partners Private Label, Inc., for the purchase of service plan
23 and other similar products.
24
25 NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF BOYNTON
26 BEACH, FLORIDA, THAT:
27 SECTION 1. The foregoing "Whereas" clauses are hereby ratified and confirmed as
28 being true and correct and are hereby made a specific part of this Resolution upon adoption.
29 SECTION 2. The City Commission of the City of Boynton Beach, Florida, does hereby
30 approve a Marketing Agreement between Utility Service Partners Private Label, Inc., and the City
31 for the purchase of a service plan and other similar products (the "Agreement") in form and
32 substance similar to that attached as "Exhibit A."
33 SECTION 3. The City Commission of the City of Boynton Beach, Florida, hereby
34 authorizes the Mayor to execute the Agreement and such other related documents as may be
35 necessary to accomplish the purpose of this Resolution.
36 SECTION 4. One fully executed original of the Agreement shall be retained by the City
37 Clerk as a public record of the City. A copy of the fully executed Agreement shall be provided to
38 Poonam Kalkat to forward to Utility Service Partners Private Label, Inc.
39 SECTION 5. This Resolution shall take effect in accordance with law.
40
41 PASSED AND ADOPTED this 18th day of June 2024.
42 CITY OF BOYNTON BEACH, FLORIDA
43 YES NO
44 Mayor—Ty Penserga 1A3-
45
46 Vice Mayor—Aimee Kelley ✓
47
48 Commissioner—Angela Cruz
49
50 Commissioner—Woodrow L. Hay
51
52 Commissioner—Thomas Turkin
53
54 VOTE o
55 AT E'T:
56
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58 Mayl:e '- Jesus, MP a MMC Ty Pe
59 City le Ma .r
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65 lit, % 92Q . Shawna G. Lamb
66 ��� ORA"•� r City Attorney
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MARKETING AGREEMENT
This MARKETING AGREEMENT ("Agreement") is entered into by and between the City
of Boynton Beach, Florida, a Florida municipal corporation("City"), and Utility Service Partners
Private Label, Inc., a Delaware corporation, d/b/a Service Line Warranties of America
("Company"), herein collectively referred to singularly as "Party" and collectively as the
"Parties". This Agreement shall be effective on the last signature date set forth below ("Effective
Date").
RECITALS:
WHEREAS, sewer laterals between the external wall of the residential private property to the
homeowner's sewer cleanout or to the edge of the Right of way are owned by individual residential
property owners residing in the City ("Property Owners"); and
WHEREAS, water service lines between the water meter and the external wall of the
residential private property are owned by Property Owners; and
WHEREAS, City desires to offer Property Owners the opportunity, but not the obligation, to
purchase a service plan and other similar products set forth in Exhibit A or as otherwise agreed in
writing from time-to-time by the Parties(each, a"Product"and collectively,the"Products"); and
WHEREAS, Company, a subsidiary of HomeServe USA Corp., is the administrator of the
National League of Cities Service Line Warranty Program and has agreed to make the Products
available to Property Owners subject to the terms and conditions contained herein; and
NOW, THEREFORE, in consideration of the foregoing recitals, and for other good and
valuable consideration,the receipt and sufficiency of which is hereby acknowledged,and with the
intent to be legally bound hereby, the Parties agree as follows:
1. Purpose. City hereby grants to Company the right to offer and market the Products to Property
Owners subject to the terms and conditions herein.
2. City Obligations.
A. Grant of License. City hereby grants to Company a non-exclusive license ("License") to use
City's branding ("Marks"), on marketing materials in accordance with Exhibit A to be sent to
Property Owners from time to time, and to be used in advertising (including on the Company's
website), all at Company's sole cost and expense and subject to City's prior review and approval,
which will not be unreasonably conditioned, delayed, or withheld. Company's use of the Marks in
accordance with this Agreement will not infringe any other party's rights. In the event that City
extends a similar license to a competitor of Company during the Term and any Renewal Term of
this Agreement, the City shall provide thirty (30) days' notice prior to such grant of license and
Company may immediately terminate this Agreement.
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B. Property Owner Data. If City elects to do so, City may provide Company with Property Owner
Data for use by Company in furtherance of the advertisement, marketing, and sale of the Products.
Any name, service address,postal address,and any other appropriate or necessary data for Property
Owners in City is defined as "Property Owner Data". Property Owners Data shall be and remain
City's property. For any Property Owner Data provided by City to Company, City warrants that
Property Owner Data has been and will be collected in compliance with all laws, statutes, treaties,
rules, codes, ordinances, regulations, permits, official guidelines, judgments, orders and
interpretations ("Applicable Laws"); and City is permitted by Applicable Laws and by any
applicable privacy policy to provide Property Owner Data to Company and to permit Company to
use Property Owner Data for the purposes of this Agreement. A Property Owner who has
purchased a Product is a member ("Member") and, following such purchase, all data in
Company's control or possession relating to Members is Company's property.
C. Entities of Foreign Concern. The provisions of this section apply only if Company or any
subcontractor will have access to an individual's personal identifying information under this
Agreement. Company represents and certifies: (i) Company is not owned by the government of a
foreign country of concern; (ii) the government of a foreign country of concern does not have a
controlling interest in Company; and (iii) Company is not organized under the laws of and does
not have its principal place of business in a foreign country of concern. Prior to City providing any
Property Owner Data to Company, Company and any subcontractor that will have access to
personal identifying information shall submit to City executed affidavit(s) under penalty of
perjury, in a form approved by City attesting that the entity does not meet any of the criteria in
Section 287.138(2), Florida Statutes. Terms used in this section that are not otherwise defined in
this Agreement shall have the meanings ascribed to such terms in Section 287.138, Florida
Statutes.
3. Term. The term of this Agreement ("Initial Term") shall be for Three Years from the
Effective Date. The Agreement may be renewed for additional one (1) year terms (each a
"Renewal Term",and collectively with the Initial Term,the"Term")upon a written amendment
executed by the Parties at least thirty (30) days prior to end of the Initial Term or of a Renewal
Term. In the event that Company is in material breach of this Agreement,the City may terminate
this Agreement thirty (30) days after giving written notice to Company of such breach, if said
breach is not cured during said thirty (30) day period. Company will be permitted to complete
any marketing initiative initiated prior to termination of this Agreement and within fifteen (15)
days after termination, City shall be paid the License Fee(as defined below)through the effective
date of termination, after which time, neither Party will have any further obligations to the other
and this Agreement will terminate.
4. Consideration.
A. As consideration for such License, Company will pay to City a License Fee of as set forth in
Exhibit A ("License Fee") during the Term of this Agreement. The first payment shall be due by
January 30th of the year following the conclusion of the first year of the Term. Succeeding License
Fee payments shall be made on an annual basis throughout the Term, due and payable on January
30th of the succeeding year, or within thirty(30)days after the expiration of this Agreement. City
agrees to provide a completed Form W-9 to Company in order to facilitate proper payment of the
License Fee. City will have the right, at its sole expense, to conduct an audit, upon reasonable
notice and during normal business hours, of Company's books and records pertaining to any fees
due under this Agreement while this Agreement is in effect and for one (1) year after any
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termination of this Agreement.
B. In addition to the License Fees set forth in this Section, Company shall pay City a brand fee
("Brand Fee") as set forth on Exhibit A. Company will pay City Brand Fees within thirty (30)
days after the date such Brand Fee becomes payable.
5. Confidentiality. Each party will treat all non-public, confidential and trade secret information
(collectively "Confidential Information") received from the other party as confidential, and such
party shall not disclose or use such information in a manner contrary to the purposes of this
Agreement. Any material submitted to City that Company contends constitutes or contains
Confidential Information, trade secrets, or is otherwise exempt from production under Florida
public records laws (including Chapter 119, Florida Statutes) must be separately submitted and
conspicuously labeled "EXEMPT FROM PUBLIC RECORD PRODUCTION — TRADE
SECRET." In addition, Company must, simultaneous with the submission of any Confidential
Information, provide a sworn declaration or affidavit from a person with personal knowledge
attesting that Trade Secret Materials constitute trade secrets under Section 688.002, Florida
Statutes,and stating the factual basis for same. If a third party submits a request to City for records
designated by Company as Confidential, City shall refrain from disclosing the Confidential
Information,unless otherwise ordered by a court of competent jurisdiction or authorized in writing
by Company. Company shall indemnify and defend City and its employees and agents from any
and all claims, causes of action, losses, fines,penalties, damages,judgments, and liabilities of any
kind, including attorneys' fees, litigation expenses, and court costs, relating to the nondisclosure
of any Confidential Information in response to a records request by a third party. Notwithstanding
the foregoing, the City shall not be liable for any disclosure of confidential information that is
required to be disclosed under any applicable public records act, including, but not limited to,
Chapter 119, Florida Statutes, or under court order. City shall provide notice to Company prior to
any such disclosure pursuant to court order.
6. Code Change. The Parties understand that the pricing of the Products and compensation
provided for in this Agreement are based upon the currently applicable City, municipal, or similar
codes. In the event Company discovers a code change, Company shall have the ability to reassess
the pricing of this Agreement.
7. Indemnification. Company will indemnify, defend, and hold City and its directors, officers,
employees, agents, and assigns (collectively, the "City Parties") harmless against any and all third
party claims, liabilities, losses, damages, and expenses any City Party may suffer and which arise
directly or indirectly from: (a) Company's breach of this Agreement; or (b) any negligent or
fraudulent act or omission of the Company, or its officers, employees, contractors, subcontractors, or
agents in the performance of this Agreement.Company will have no obligation to indemnify any City
Party to the extent the liability is caused by such City Party's negligence or willful misconduct.
Notwithstanding anything herein, and except to the extent sovereign immunity may be deemed to be
waived by entering into the Agreement, nothing in the Agreement is intended to serve as a waiver of
sovereign immunity by City nor shall anything included therein be construed as consent by City to
be sued by third parties. City is a municipal corporation of the State of Florida as defined in Section
768.28, Florida Statutes, and shall be responsible for the negligent or wrongful acts or omissions of
its employees to the extent required pursuant to Section 768.28, Florida Statutes.
8. Notice. Any notice required to be given hereunder shall be deemed to have been given when
notice is(i)received by the Party to whom it is directed by personal service, (ii) sent by electronic
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mail (provided confirmation of receipt is provided by the receiving Party), or (iii) deposited as
registered or certified mail, return receipt requested, with the United States Postal Service,
addressed as follows:
To: City:
ATTN: Dr. Poonam Kalkat
City of Boynton Beach
100 E. Boynton Beach BLVD
Boynton Beach, FL 33435
Email: kalkatp@bbfl.us
Phone: (561) 742-6403
To: Company:
ATTN: Chief Growth Officer
Utility Service Partners Private Label, Inc.
601 Merritt 7, 6th Floor
Norwalk, CT 06851
Phone: (203) 840-8276
9. Modifications or Amendments/Entire Agreement. Except for the list of available Products
under the Agreement, which may be amended from time to time by the Parties in writing and
without signature, any and all of the representations and obligations of the Parties are contained
herein, and no modification, waiver or amendment of this Agreement or of any of its conditions
or provisions shall be binding upon a Party unless in writing signed by that Party.
10. Assignment. Neither Party may assign its rights or delegate its duties under this Agreement
without the prior written consent of the other Party unless such assignment or delegation is to an
affiliate or to an acquirer of all or substantially all of the assets of the transferor.
11. Counterparts/Electronic Delivery; No Third Party Beneficiary. This Agreement may be
executed in counterparts, all such counterparts will constitute the same contract and the signature
of any Party to any counterpart will be deemed a signature to, and may be appended to, any other
counterpart. Executed copies hereof may be delivered by email and upon receipt will be deemed
originals and binding upon the Parties hereto, regardless of whether originals are delivered
thereafter. Nothing expressed or implied in this Agreement is intended, or should be construed,to
confer upon or give any person or entity not a party to this agreement any third-party beneficiary
rights, interests, or remedies under or by reason of any term, provision, condition, undertaking,
warranty, representation, or agreement contained in this Agreement.
12. Choice of Law/Attorney Fees. The Parties shall maintain compliance with all Applicable
Laws with respect to its obligations under this Agreement. The governing law shall be the laws
of the State of Florida, without regard to the choice of law principles of the forum state. Venue
for any litigation shall be exclusively in Palm Beach County, Florida. THE PARTIES HERETO
HEREBY KNOWINGLY,VOLUNTARILY,AND INTENTIONALLY WAIVE ANY RIGHT
THAT MAY EXIST TO HAVE A TRIAL BY JURY IN RESPECT OF ANY LITIGATION
BASED UPON OR ARISING OUT OF, UNDER, OR IN ANY WAY CONNECTED WITH,
THIS AGREEMENT.
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13. Verification of Employment Eligibility. Company represents that Company has registered
with and uses the E-Verify system maintained by the United States Department of Homeland
Security to verify the work authorization status of all newly hired employees in compliance with
the requirements of Section 448.095,Florida Statutes, and that entry into this Agreement will not
violate that statute. If Company violates this section, City may immediately terminate this
Agreement for cause and Company shall be liable for all costs incurred by City due to the
termination.
14. Public Entity Crime Act. Company represents that it is familiar with the requirements and
prohibitions under the Public Entity Crime Act, Section 287.133, Florida Statutes, and represents
that its entry into this Agreement will not violate that Act. Company further represents that there
has been no determination that it committed a "public entity crime" as defined by Section
287.133, Florida Statutes, and that it has not been formally charged with committing an act
defined as a "public entity crime" regardless of the amount of money involved or whether
Company has been placed on the convicted vendor list.
15. Incorporation of Recitals and Exhibits. The above Recitals and Exhibit A attached hereto
are incorporated by this reference and expressly made part of this Agreement.
[Signature Page Follows]
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IN WITNESS WHEREOF, the Parties hereto have executed this Agreement on the day and
year first written below.
CITY OF BOYNTON BEACH
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Name n$er364--
CITY ATTORNEY'S OFFICE Title:
Approved as tin and legality rtuo-
By: J
Stacey .Weinger, Date: \ VOAL. ISIgO24
Deputy City Attorney c�
UTILITY SERVICE PARTNERS PRIVATE LABEL, INC.
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Name: Michael Backus
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192 0 .' Title: Chief Growth Officer
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Date: 3/6/2024 I 5:11 PM EST
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Exhibit A
NLC Service Line Warranty Program
City of Boynton Beach
Term Sheet
January 10,2023
I. Initial Term. Three Years.
II. License Fee. Company will pay City ten percent (10%) of the payments of plan fees actually
received from members during the Term under any plans sold hereunder,net of any discount,rebates,
refunds, chargebacks, credits,and sales or similar taxes incurred or paid by Company in connection
with such plans for:
A. Use of City logo and name on letterhead, advertising, signature line, and marketing
materials.
III. Brand License Fee. $ 30,000.00 spread across the first three years of the Term,as follows:
A. Year 1 - $ 10,000.00
B. Year 2 - $ 10,000.00
C. Year 3 - $ 10,000.00
Payment of the Brand Fee for the first year is subject to the approval and mailing of the first campaign
for that year. In subsequent years,payment of the Brand Fee is subject to City's timely approval of
all other marketing materials for the prior year and the approval and mailing of the first campaign
of the current contract year.
IV. Products.
A. External water service line plan(initially, $5.75 per month)
B. External sewer/septic line plan(initially,$7.75 per month)
C. Interior plumbing and drainage plan(initially, $9.99 per month)
Pricing does not include taxes. Company may adjust the foregoing Product fees;provided,that any
such monthly fee adjustment shall not exceed $0.50 in any 12-month period. If such adjustment
shall exceed $0.50,both Parties must agree in writing.
V. Scope of Coverage.
A. External water service line plan:
i. Covers Property Owner responsibility: From the meter to the external wall of the
home.
ii. Covers thawing of frozen external water lines.
iii. Covers well service lines if applicable.
B. External sewer/septic line plan:
i. Covers Property Owner responsibility: From the external wall of the home to the
Property Owner's sewer cleanout or if no cleanout is installed, to the edge of the
Right of way.
ii. Covers septic lines if applicable.
C. Interior plumbing and drainage plan:
i. Covers water supply pipes and drainage pipes within the interior of the home.
VI. Marketing Campaigns.Company shall have the right to conduct up to three campaigns per year(each
campaign consists of two mailings) and such other channels as may be mutually agreed. Initially,
Company anticipates offering the interior plumbing and drainage plan Product via in-bound phone
or web only.