Loading...
Minutes 07-17-08 MINUTES OF THE CITY OF BOYNTON BEACH GREEN TASK FORCE MEETING HELD ON JULY 17, 2008, AT 1:30 P.M. IN THE POLICE/FIRE TRAINING ROOM, BOYNTON BEACH, FLORIDA Present: Carisse LeJeune[ Assistant to the City Manager Nancy Byrne[ Assistant Director of Development Mike Dauta[ Warehouse Manager Debbie Majors[ Grants Administrator Jody Rivers[ Parks Superintendent Christine Roberts, Assistant Director of Public Works Chris Roschek, Engineering Manager/Utilities Also Present: Alan Karjalainen[ ITS Webmaster Tony Leal[ ITS Video Production SpeCialist I. Open Meeting 8t Approval of June 19, 2008 Meeting Summary Carisse LeJeune[ Assistant to the City Manager[ opened the meeting at 1 :37 p.m. She noted she made the corrections requested[ and inquired whether the team members had any other corrections[ additions or deletions. Having none, it was agreed the June 19[ 2008 meeting summary would be accepted. Ms. Lejeune advised the Green Task Force (GTF) was established by City Ordinance as an advisory board to the City Commission and as such[ all meetings would hereinafter be publicly noticed and recorded. As the meetings would be open to the public[ Ms. Lejeune would consider larger venues within which to meet. It was noted Johnson Control, Inc.[ an Energy Service Company (ESCO)[ would be brought in to attend a GTF meeting to provide a presentation with regard to projects that might come before the Commission as recommendations. The Finance Director, Public Works Director and City Manager would be invited to the meeting. Ms. Lejeune noted the agenda had been previously amended to include a presentation by Greg Kenny. She wished to further amend the agenda by moving Item 111., Education[ to the front of the agenda[ followed by Item 11.[ Web Paget as Mr. Karjalainen was required to leave at 2:00 p.m. III. Education - Public Service Announcements - Guest Greg Kenny, The Educational Network {N.E.T.} (Taken out of order) Greg Kenny informed the team that Wayne Segal, Director of Public Affairs/Media Liaison, was interested in putting together a Public Service Announcement (PSA) Meeting Minutes Green Task Force Boynton Beach, Florida July 17, 2008 campaign that promoted the "Go Green" initiative in all departments within City Hall. Mr. Kenny suggested a "doughnut" approach be used. The doughnut would consist of a "front end/, (opening of the PSA)[ "hole" (middle segment) which would provide 10 or 20 seconds for each department to set forth the manner in which it was going green, and a "tail end" (closing segment). The GTF would have a right of refusal of the proposed product. Mr. Kenny presented a shell of a PSA which included an opening segment accompanied by background music. The City's "Go Green" logo would be utilized[ reflecting a stripe and the text[ "Go Green Boynton," over a color background. The "Go Green Boynton" could be changed to any slogan desired by the GTF. The next segment included a 20- second spot reflecting a banner which would be filled in with the individual departments' scripts as to the measures to be undertaken to go green. The scripts could be accompanied by pictures or stills. The DVD provided for the insertion of a "catchy slogan/, which would be determined by the GTF. Mr. Kenny suggested the slogan, "A community has to be green to grow," which he proposed to Mr. Segal. Ms. LeJeune had received suggestions from Mr. Segal which included "A message from the City of Boynton Beach Green Team" as the opening[ followed by a 10 or 20-second message in the middle, and the slogan, "A community has to be green to grow." Another suggestion included "Be a part of the Green Team Dream" as the opening, and "Let's all make the dream come true" as the ending. Mr. Segal would be financing the first production which would be used as a sample to present to potential underwriters of subsequent PSAs. It would be Mr. Segal's responsibility to arrange for the underwriters. Mr. Kenny pOinted out the vendors regularly utilized by the City could become green partners with the City and participate in the PSA campaign. With regard to cost[ if T.E.N. did the filming[ the approximate cost would be $1,000. Voice-overs could be performed by a selected staff member. Mr. Kenny also suggested the Mayor and Commissioners appear in various Go-Green scenarios. He suggested avoiding the concluding slogan "Let's all make the dream come true," as the green initiative was a reality rather than a dream. It was suggested references to the GTF be removed from the PSA in order that it be generic. Mr. Kenny proposed the use of "Go Green Boynton Beach" in lieu of "Go Green Boynton Beach." However. the team selected "Go Green Boynton" at a previous meeting. Ms. LeJeune pointed out "Go Green Boynton" was already used on the City's website and had been approved by Commissioner Marlene Ross, the designated Commission Liaison to the GTF. Ms. LeJeune anticipated finalizing the campaign at the time of the GTF's last meeting in September. Mr. Kenny noted he could proVide the doughnut or the prototype. Ms. 2 Meeting Minutes Green Task Force Boynton Beach, Florida July 17, 2008 Lejeune would request Mr. Segal continue working with Mr. Kenny on the campaign until a recommendation could be made. II. Web Page Alan Karjalainen advised the "Go Green Boynton" logo had been added to the green web page since the GTF last met and discussed the various suggestions exchanged. He pointed out hyperlinks were generally permissible and were not considered to be an infringement of any copyright. He would research legal opinions to eliminate any doubts regarding copyright infringement. The team members could provide a list of resources for external sites. It was suggested a record of the GTF's accomplishments be created to present to the public. Ms. LeJeune believed Ms. Byrne's white paper would likely support such effort, along with the list of 118 Best Practices. The team viewed Tamarac's green web page, noting the programs set forth and membership display. Ms. Lejeune suggested a structure be created for developing categories and accessing information. Tamarac's website could be used as a model. As to content[ it was suggested the viewer be directed to individual pages, such as landscaping[ building[ water utilities and governmental action. With regard to format, Mr. Karjalainen recommended Word documents, links and text be included[ along with any images the members might wish to use. A collection of folders and subfolders had already been created on the share drive that might also be of use on the website. At this point, the main categories were sought for posting to the web page. Ms. LeJeune suggested the team make a list of the categories to be included and a consensus would be obtained. With regard to the information to be included within the categories[ Ms. Lejeune felt that it would be preferable for team members to select their particular disciplines. Ms. Rivers indicated she would meet with l:ifl€Ia Glenda Hall to collaborate on a landscaping category. It was suggested, when selecting the categories for the Go Green Boynton web page, team members ensure the information provided would be of interest to the public (Iandscaping[ conservation tips[ commuting, gas-saving measures, etc.). Mr. Karjalainen noted the City would be going live in August with Boynton E-News, a subscription service. Discussion ensued with regard to the newsletter and it was agreed the website replaced the need for a newsletter. The website for Zoomerang.com, an online survey service, was viewed by the team members in connection with a survey of City employees pertaining to commuting. The cost and funding for the service would be determined. 3 Meeting Minutes Green Task Force Boynton Beach, Florida July 17, 2008 IV. Developer's Roundtable Mr. Leal discussed logistics and room setup. A double horseshoe format would be utilized[ and it was anticipated the event would be attended by 50 or 60 people. The meeting would commence with a brief educational presentation. Building Official[ Wayne Bergman[ would discuss Going Green Code changes. The GTF would be in attendance as well. Use of microphones and taping of the meeting were discussed, and it was noted the meeting would be documented for future use. Mr. Leal remarked he had been securing PSAs, "Going Green" and environmental information to be shown on BBTV. Ms. Lejeune requested a synopsis of the event be provided to Commissioner Ross. V. ICLEI-International Association of Local Governments for Sustainability Update Mr. Roschek participated in the online training in order to begin the data entry process. He and Ms. Byrne would contact several municipalities to obtain additional information on the use of software in building a database. Ms. LeJeune suggested a basic level informational database be put together[ using a baseline date of 2006. The City's carpool policy was discussed, and Ms. LeJeune would send the draft back to Human Resources, along with comments received by the team members. VI. Climate Communities Update This item would remain on the agenda to be discussed when further information was available. VII. New Business Ms. Lejeune advised of a program at the State level which would provide vans to organizations and municipalities in an effort to reduce greenhouse gas emissions. If possible[ van service could be added to the City's commuting policy. Ms. LeJeune would provide further information at the next meeting. Adjournment There being no further business to discuss[ the meeting properly adjourned at 2:30 p.m. 4 Meeting Minutes Green Task Force Boynton Beach, Florida July 17, 2008 The next meeting will be held on August 7 [ 2008. ~{)/ Stephanie D. Kahn Recording Secretary 5