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Minutes 08-27-13 TUTS OF THE ARTS COMMISSION TI HELD ON TUESDAY AUGUST 27, 2013, AT 6:30 P.M., IN THE FIRE STATION NO. 2 TRAINING ROOM 2615 WEST WO ROAD, BOYNTON BEACH, FLORIDA PRESENT: Deborah Bottorff, Chair Debby Coles - Dobay, Public Art Christine Moeller, Vice Chair Administrator Robyn Lorenz Paul Sirota Anderson Slocombe (arrived 6.32 p.m.) Aylin Tito I. Call to Order Chair Bottorff called the meeting to order at 6:30 p.m. II. Roll Call of Members Self- introductions were made. A quorum was present. Agenda Approval Motion Ms. Lorenz moved to approve the agenda. Ms. Moeller seconded the motion that unanimously passed. IV. Approve Meeting Minutes D. June 25, 2013 minutes There were no changes to the June minutes E. July 30, 2013 minutes There were two changes made to the July minutes on page 1 as follows: • Debby Denny Mead, Boynton Beach Art District; i9w, Heather Gaker, glass artist at the Glass Mermaid; MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 Motion Mr. Slocombe moved to approve the minutes as amended. Mr. Sirota seconded the motion that unanimously passed. V. Announcements /Reports D. Wed. July 31, Old Dixie Eco Walk Celebration Ms. Lorenz attended the Old Dixie Eco Walk and announced the celebration was well attended. The pathway had inlaid butterfly shapes, the sidewalk is colored, and there were all kinds of plants and trees along the path with lots of butterflies. Attendees included Keep America Beautiful members, the County Public Art Administrator, City Commission, many artists, CRA staff, and Arts Commission members. Many schools are planting butterfly gardens on campus and there were maintenance personnel from two school districts in attendance. The walk teaches everyone about butterfly gardens and native landscaping, what to plant and how butterflies can exist in this area. The walk also addressed lifecycle plants, and how to take an area and reforest it. It has an educational component and was a good destination trip for garden clubs, schools, and scientists conducting yearly butterfly counts. The developer was trying to make the walk a continued study site. There was quite a bit of press providing great exposure and informational brochures were available. Ms. Coles -Dobay noted one could receive tax breaks for planting native plants. E. Thurs. August 22 — Arts District Walk Ms. Lorenz and Ms. Coles -Dobay attended the walk. It was mentioned the walks were attracting large crowds of people and some were becoming regulars. Parking was an issue as there was only one strip of parking. Chair Bottorff also commented the last time she attended, some galleries were closed; however, Mr. Sirota noticed the later in the evening one goes, the galleries are all open. Ms. Coles -Dobay explained this was being addressed. If artists are not personally at the studios, others will open the studio for them and sit in for the artist until they return. F. December 24 meeting date — reschedule or cancel There was very brief discussion on this item. Motion Mr. Sirota moved to cancel the December 24th meeting with the proviso they stay in touch with Ms. Coles- Dobay. The motion was duly seconded and unanimously passed. 2 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 VI. Project Updates /Approvals A. None. VII. International Kinetic Art Symposium and Exhibit Planning A. Planning worksheet The members reviewed the planning worksheet. The Kinetic Art Symposium and Exhibit website is on a private server which the Arts Commission got for free. The public can send emails to the site, but they are forwarded to the members' personal email addresses. Chair Bottorff commented she did not have all of the member email addresses and suggested putting a list together. Other members did not have the list either and Ms. Coles -Dobay explained members should not be communicating with one another on issues that will be voted on or discussed in the future. In the past, each Arts Commission member was the Chair of a subcommittee and they emailed amongst themselves because the other subcommittee members were not Art Commission members. Each Chair brought their tasks to the subcommittee members, and at each meeting, reports on the subcommittee's accomplishments were made. The worksheet was a recap of what was done last year and how to plan for the next symposium. There will be other planning items, and Ms. Coles -Dobay will provide a to- do list to. the members next week so they could contemplate how to complete their tasks. Ms. Moeller hoped exhibitors and vendors would catch onto the event as it is an interesting exhibit. Ms. Coles -Dobay had heard that comment after the event was over. Boca Bearings, FPL and Galaxy Elementary School did not quite understand the value of the event at first, but later understood and supported it. It also would have been better if vendors had a backup representative or plan as one vendor got sick and his booth was unmanned. There were artists looking for information about the company and the Committee did not even have a name or contact so if someone approached a booth, they could provide contact information. It was a learning curve. The members discussed marketing the event. Feather banners were discussed and Ms. Coles -Dobay thought they could be used in marketing. The Arts Commission had great ideas, but the funds were not always in the budget to implement them. There are so many opportunities to get the word out. Ms. Coles -Dobay thought it would be helpful for the members to add their thoughts to the to -do list and bring it to the next meeting. They can research how to have a broader reach. Mr. Sirota inquired if there was a flyer used for the last symposium he could email to art teachers as it is helpful to provide educational opportunities to teachers. Chair Bottorff thought mailing lists could be used to reach many people inexpensively. 3 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 20 B. Sponsor Letter A draft letter was provided and Mr. Anderson noted the difference in dollar amounts for sponsorships. He thought the letter should be more specific to match up the amounts to what the opportunities were. One issue with the symposium is there are so many components to it. Chair Bottorff was working on a sponsorship package for a national conference and she noted they had almost the identical sponsor breakouts. The package was put together by a well -known firm and the Chair agreed to speak with the representative to ask if she can use some of their ideas. The ones from the firm had a greater number of items for the higher sponsor levels. The $75,000 sponsorship should be a separate academic component. This component was the Rein Triefeldt solar tree project in the schools and universities to teach students about the STEAM principle through solar art. At the culmination of the project, students and school personnel can make a presentation of what the students learned and exhibit their maquette or finished project at the symposium exhibit hall. Last year, that component was not funded. Mr. Slocombe thought those aspects needed to be identified in the sponsorship opportunities. It was suggested putting the $100,000 amount at the top, followed by the $50,000 and $25,000 levels and then delineate the $75,000 academic component separately, as it is a special fund. The Arts Commission had examples and videos, references, books and programs, and images of signage and flyers, which can be shown to potential sponsors for the next Symposium. It would also be nice to offer books this year, but it is an expense and discussion turned to how to generate sales from them. The brochure was very well put together and a suggestion was made the brochure may be sufficient. If the Arts Commission created a poster in lieu of the book and featured the artists' work, it may suffice and it is much less expensive to create a poster than a book. Ms. Moeller also had a friend that had posters for the various Delray Affair events held throughout the years. They were framed and hung in the friend's home and they were all interesting. She thought posters of this event could serve just as well. After brief discussion, there was agreement this item would be discussed at the next meeting and further information provided. The to -do list will be sent and adjusted for the next meeting. VIII. Exhibits A. Brad Jernigan 4 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 Chair Bottorff and Mr. Sirota investigated filtered mailing lists of galleries from Miami to Stuart. She was told to go online to a list company, and for about $100 to $200, one could get a list in excess of 500 names with principal contacts to use to alert gallery owners the Jernigan pieces are up for sale. Ms. Coles -Dobay explained there was much to consider. One aspect was to try to garner interest in buying the collection. Although the collection was appraised, there were only one or two pieces sold at auction, and one was a sculpture. Ms. Coles -Dobay spoke to a gallery owner and learned it would be better to send the information to galleries that have an interest in that type of art. If it is sent to a gallery that does Cuban or modern art exclusively, they may not be interested. If they are interested in the style or genre, they look online. If they find there are not many sales, it is more of an expense for them to market. Mr. Beau -Lieu offered to post six pieces of art on Art Brokerage to try to generate some sales. Once -sales are made, it would entice other gallery owners to acquire the collection. It would cost $300, at $50 per piece for six pieces, to experiment with the website to see if there is a response. If sold, 25% goes to Art Brokerage and a 10% Commission is paid. Ms. Coles -Dobay thought it could be worth the investment. Discussion turned to trying to sell the pieces at the Art Walk. One issue was what the price. point would be there and on the online brokerage site. It was thought there would be a fairly significant difference. A suggestion was made to advertise it on ETSY, which is inexpensive and the sales do well. Mr. Sirota thought $300 was a valid investment. The pieces were valued at $500 to a few thousand. Chair Bottorff agreed. It was thought there was no way to sell the paintings unless they invested money or displayed them. Another suggestion made was to display them in the Library, but some of the pieces needed frames and repairs which was an expense. The pieces were not gallery ready. Chair Bottorff favored investing the money. If pieces sold, they could recover the cost. If they do not sell, a suggestion was made to bring the pieces to Industrial Avenue and sell them. It was thought they may sell for $50 each or more. Motion Mr. Sirota moved to invest the minimum amount of money of $300 as written by Mr. Beau -Lieu and follow that plan and list six of the pieces of work. Ms.. Lorenz seconded the motion that unanimously passed. B. Myrna Jarit — City Hall This artist had submitted art for the Avenue of the Arts, which was not selected for the outdoor exhibit. The piece was titled "The Tango' which was a sculpture. It is made of 5 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 marble, is three -feet tall and Ms. Jarit was interested in exhibiting the sculpture in City Hall since there is artwork on loan there. The exhibit could be for six months or a year, or however long the Arts Commission decided. It was thought the piece was small; however, the artist provided a sturdy black pedestal and with the pedestal, the piece would be about six -feet high. Motion Mr. Sirota moved to exhibit the sculpture for six months and then reconsider it after six months. Ms. Lorenz seconded the motion that unanimously passed. C. September 27, 5 -7 p.m., Avenue of the Arts Artist Reception Ms. Coles -Dobay circulated a press release and invitation for an artist reception for Avenue of the Arts, which they never had. The Little House offered to host the reception at the restaurant formerly known as the Ruth Jones Cottage. Hors d'ouerves and beverages will be served. A company called iJoyRides will provide two electric vehicles carrying five passengers each to tour the art on the avenue. Ms. Coles -Dobay was attempting to schedule the installation of local artists first and then those from out of town in order for all to attend the reception in their honor. There will be a temporary brochure available at the reception, but since the artwork will literally be installed that week, they will not have a print - production brochure available. She thought a good way to entice individuals to take the tour would be to have a small card with five items they will have to fill out after visiting each site. The prize is a gift basket or something from the Glass Mermaid as a giveaway Another special aspect about this year's Avenue of the Arts was the artist from Maine is theta tist was interested in coordinating a workshop with the Schoolhouse Children's Museum since they have students come in from 3:30 p.m. to 4:30 p.m. He will have installed his piece nearby that day. Youth and their parents can walk down the Avenue and see a presentation and demonstration about carving, serving to promote the event to families through the Museum. A card will be printed and sent with a press release. The Avenue of the Arts receives positive press and the workshop will be unique so it was anticipated the press coverage would be good. The cards can be distributed at various locations and facilities, along the Art Walk, posted on the Art in Public Places Facebook page and given to the members. The card could also be sent via email. Mr. Sirota requested receiving the press release and invitation and he would email it to art teachers in the District. Ms. Lorenz would distribute the invitations to the Boynton Charter School and one could be picked -up at City Hall. As to posting the reception as an event on Facebook, Ms. Krussell would be consulted for assistance. 6 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 IX. New Business A. Art in Public Places Program Mission and Vision Statements Ms. Coles -Dobay distributed a document outlining the above. She wanted the members to be aware of the differences between the mission and vision statements, which she explained. Now that there is an established art program, the Arts Commission can have a more condensed vision and mission statement. Mr. Sirota inquired if the new Vision Statement was already set. Ms. Coles -Dobay explained the Board should approve it as it was worked on and massaged. Discussion followed about substituting the words "selecting, locating, installing and maintaining," with the word "facilitating." It was noted many people inquire how their art can be placed or how art was situated. They do not understand there is a process. Public art is its own category as not all artists are public artists. Chair Bottorff suggested, if listing the steps in the process, the word locating should be first and Mr. Slocombe suggested picking the artwork and "selecting" the art first to which the members agreed. They also agreed the word "siting" was better than "locating." Motion Ms. Lorenz moved to change "locating" to "siting" for the New Art in Public Places Mission Statement. The members discussed the statement needed a lead in. Motion Ms. Lorenz withdrew her prior motion and amended the new AIPP Mission Statement to read "The AIPP program is dedicated to integrate the arts into the greater community by selecting, siting, installing and maintaining public art to stimulate cultural interaction, education and economic development." There was discussion there will be references to the AIPP and the program name should be included. It should also include who the mission belongs to, but it sounded like a long run -on sentence. Motion Ms. Lorenz repeated "The AIPP program is dedicated to the integration of the arts into the greater community. The purpose is to select, site, install and maintain public art to stimulate cultural interaction, education and economic development. 7 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 The members discussed the wording "the purpose is to stimulate interaction by selecting, locating, installing and maintaining public art" and several members did not like the Ing" after the words as it made the sentence cumbersome. Further discussion followed the purpose was not necessarily to select and install, the purpose is to stimulate. Ms. Lorenz read the suggestion to change the second sentence as follows: "The AIPP program is dedicated to integrate arts into the greater community. The purpose is to stimulate cultural interaction, education and economic development by selecting, siting, installing and maintaining public art. Mr. Sirota explained the sentence should read 6 i ... dedicated to the integration of the arts into the greater community. The purpose . The proposed statement was repeated as: "The AIPP program is dedicated to integrate the arts into the greater community. The purpose is to stimulate cultural interaction, education and economic development by selecting, siting, installing and maintaining public art." Motion Ms. Moeller moved to approve the new AIPP mission with the new verbiage just stated. The motion was seconded and unanimously passed. The members reviewed the Vision Statement and Ms. Coles -Dobay explained they were reaching beyond Boynton Beach to enrich the cultural environment. They are staging art and growing public art programs in the City to attract global communities. Mr. Slocombe left the meeting at 8:08 p.m. and returned at 8:09 p.m. Many suggestions were made and after discussion a suggestion was made to change the Vision Statement to read: "Our vision is to connect the cultural environment in Boynton Beach with the global community." Motion Ms. Lorenz moved to amend the statement to "Our vision is to connect the cultural environment of Boynton Beach with the global community." Mr. Slocombe seconded the motion that unanimously passed. 8 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 X. Unfinished Business A. Follow up on Art Spaces and Districts discussion Ms. Coles -Dobay wanted to keep this item on the agenda. At the last meeting, all contributed to the discussion and she inquired if the members had any further thoughts. Mr. Slocombe thought quarterly meetings would be helpful Chair Bottorff agreed and thought it was an exciting meeting. Ms. Coles -Dobay also offered monthly meetings to assist artists at her office who could come to the Board with progress reports. Some members felt there was much disconnect between the Arts Commission, the Industrial Arts Alliance and that the Development Department had very divergent views about the Arts District at Industrial Avenue. Ms. Coles -Dobay explained the purpose of the meeting was to have an informational exchange. The CRA has a Master Plan, which is something the staff has to follow. With development, there are adopted land regulations and zoning districts. The plan Ms. Brooks spoke to was for a Cultural District on Ocean Avenue. It did not mean the Arts District on Industrial Avenue would be ignored nor was that the intent of the conversation. It was to speak to what happens to visual arts in the City, and how other Arts Districts can co- exist. The Arts Commission had adopted a document which recognized the Arts District and that something different could occur. The meeting was about how the arts were positioned, how they could integrate art, co -exist and have an overall plan. Artists in the Arts District were becoming more organized and operate in the City; however, there are regulations. They cannot have retail space on Industrial Avenue, but they can have working studios. They can have events to promote their art such as art walks, but there were concerns about limitations in the Industrial District. Meetings can foster understanding. Mr. Sirota thought all were positive about the whole concept but it appeared the Development Department was steering artists to other areas. Ms. Coles -Dobay explained there are rules to abide by and there are limitations. There is support for the Arts District and the City does recognize and support the value of art. The meetings are necessary and important to find common ground. There are processes such as that used with murals. As a group, the Arts Commission said they would like these activities to occur more organically and affordably in an area such as the Arts District so it can happen without a permit, but there are rules. They are doing a great job in that District, but there has to be a reason why it was designated because it must be uniformly applied. Parameters needed to be established. That did not mean the City did not support the Arts. It had been discussed there would be quarterly meetings and there was consensus to do so. 9 MEETING MINUTES ARTS COMMISSION BOYNTON BEACH, FL AUGUST 27, 2013 XI. Future Business A. None. A suggestion was made to add an item regarding judging work at the art camp at the Civic Center to reports on the next agenda. Ms. Lorenz also mentioned there was a comment made at the kinetic Avenue of the Arts Reception that the street did not look clean. There were branches and items in the police parking lot and the area looked trashy. She inquired if there could be a clean -up of the area before the next event. Ms. Coles -Dobay commented they would ask. XII. Adjournment Motion Ms. Lorenz moved to adjourn. Mr. Sirota seconded the motion that unanimously passed. The meeting was adjourned at 8:29 p.m. Catherine Cherry Minutes Specialist 099293 10