Minutes 04-22-14 MINUTES OF THE ARTS COMMISSION MEETING HELD AT FIRE STATION NO. 2
2615 WEST WOOLBRIGHT ROAD, BOYNTON BEACH, FLORIDA,
ON TUESDAY, APRIL 22, 2014 AT 6:30 P.M.
PRESENT:
Deborah Bottorff, Chair Debby Coles - Dobay, Public Art Manager
Anderson Slocombe
Will Hatcher (Arrived 714 p.m.)
Robyn Lorenz
Paul Sirota
ABSENT:
Aylin Tito
I. Call to Order
Chair Bottorff called the meeting to order at 6:40 p.m.
II. Roll Call of Members
Self- introductions were made.
III. Agenda Approval
Motion
Mr. Slocombe moved to approve. Mr. Sirota seconded the motion that unanimously
passed.
IV. Approve Meeting Minutes
A. April 9, 2014
The following changes were made to the minutes:
Page 4, second to last paragraph: "Ms. Lorenz commented the image was appropriate
because it was near the ocean but she had seen better quality murals_ and thi not
appropriate for Boynton Bcch since it was not n ar the ocean."
Page 3, Item V.A, "The garden is in memory of Carol Andrade and will be maintained by
the Pa-lm-Beach Boynton Beach Garden Club."
Meeting Minutes
Arts Commission
Boynton Beach, Florida April 22, 2014
Page 3, Item V.B: "Ms. Coles -Dobay presented this item to the Board on behalf of the
Palm Beach Boynton Beach Garden Club."
Page 4, Item C: "Ms. Dempsey spoke with Ms. Coles -Dobay about the project and Ms.
Coles- Dobay, explained the purpose and intent of a mural, and that she would have to
present it to the City Arts Commission."
Motion
Mr. Sirota moved to accept the minutes from the last meeting. Mr. Slocombe seconded
the motion that unanimously passed.
V. Announcements /Reports
A. April 16, 2010 Strategic Plan update presentation to City Commission
Ms. Coles -Dobay had given a condensed presentation to update the City Commission
with the Arts Commission's progress over the last four years and advised the
presentation went well. The Arts Commission had made a great deal of progress and
accomplished their goals. The next Strategic Plan update will take place after the
Kinetic Art Symposium.
B. April 22, 2014, 9 -10:30 a.m. Old Dixie Eco Walk Butterfly and Native Plant ID
Chair Bottorff attended the walk and reported information about butterflies and how they
breed and what kind of plants comprise their habitat was given. A television
documentary on the project was being filmed and the Forum and Palm Beach Post
attended. Work on the pools where butterflies drink and get their minerals was still in
process. The habitat also attracts dragonflies. She commented she spoke to individuals
about the Kinetic Art Symposium at the event and had written information about it as
well.
C. April 24, 2014, 6 -8 p.m., Elements Exhibition Conservation Exchange
Ms. Coles -Dobay explained this would occur at the Library on Thursday from 6 to 8 p.m.
Attendees would first meet upstairs for the exhibition and then proceed downstairs for
the exchange. Several individuals from conservation organizations would speak about
the connection they made with Artists Rolando Barerro, Greg Matthew and Anthony
Burton and the importance of the research exchange. The event was part of the Earth
Week festivities and the Eco Walk was scheduled because it was Earth Day.
VI. Project Updates /Approvals
A. Steak 'n Shake Mural Application
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David Decker and Steve Finley, Steak `n Shake, were present for this item. Ms.
Coles -Dobay explained Steak 'n Shake submitted an application for a mural concept.
The mural would be on the north side of the building alongside the drive - through and
the back of the building and would reflect the growth of the business that started in 1934
in Illinois. The photographs were high - quality, actual photographs of employees and
customers at actual Steak 'n Shake restaurants in the 1940s and 50s in black, white
and red. Some buildings were plain white, lacking appeal. The mural would provide a
more vibrant building and management planned to upgrade the exterior and
landscaping as well. The interior would also be improved with new lighting and a shake
wall. The materials were durable and had an eight year warranty. Management hoped
to get 10 years, and would replace materials when faded.
The members discussed the mural, which would have an aluminum trim piece to create
a frame, and thought a band, in addition to trim, might be more appropriate. The mural
needed to have balance. Other comments were made. No determination was made.
Motion
Mr. Sirota moved to approve the initial concept assuming some of their concerns be
taken into consideration and for the Arts Commission to see how it would actually look.
Ms. Lorenz seconded the motion that unanimously passed.
Ms. Coles -Dobay advised Messrs. Decker and Finley that she would issue them a
formal letter containing the Arts Commission's comments.
B. Z Food Store Mural application
Ms. Coles -Dobay explained the request was from the Z Food Store on Seacrest and
MLK Boulevards. Mr. Jermaine Johnson worked on a prior graffiti mural project and on
the panels on the corner of MLK and Seacrest created by Artists Debby and Len
Marucchi. The panels showed the community's past, present and future and Mr.
Johnson's contribution to the project was an airbrush picture of a train. Mr. Johnson
approached a few businesses to see if they were interested in having a mural painted
on the sides of their establishments. While Mr. Johnson was aware there was the
public art mural process, the owners did not and had not submitted an application.
Mr. Johnson's proposal depicted Martin Luther King on one side of the building and
President Obama on the other side. This location was in an African - American
community. Ms. Coles -Dobay explained part of the Arts Commission's duties were to
determine if the mural was appropriate for the location and the community, so when an
application was received, the Arts Commission could deny it or approve and process
the request. She noted there were many Code violations on this building, which had a
new owner. There were many problems with the previous owners. Staff was trying to
work with Mr. Johnson to foster the improvements.
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The members discussed diversity and sensitivity, and one member pointed out that
since the. pictures depict a race, they may alienate other segments of the community.
The picture of Martin Luther King was fine since the building was on Martin Luther King
Boulevard, but some members thought having a picture of President Obama was not
appropriate. Other members disagreed and acknowledged President Obama was in
office at the time the mural would be painted. The community was predominately
African - American, and after further brief deliberation, the thought was the murals would
give the community a sense of pride..
Motion
Mr. Sirota moved to approve. Mr. Slocombe seconded the motion that passed 3 -1 (Ms.
Lorenz dissenting.)
VII. Int'I Kinetic Art Symposium and Exhibit Planning
A. DVD, Poster — concept review update
This item was already reviewed and the Committee decided to go forward with the
comments made. Room for signatures and photographs on the poster sides were
needed. When the poster was finished, it would be brought to the meeting.
Discussion on the DVD followed. At the last meeting, the members discussed the cost
and could not come to a conclusion whether to go forward with the DVD and the poster.
Cost was still an issue as printing would involve a fee; however, the Chair's design
services were free. Ms. Coles -Dobay suggested the poster go forward and if the budget
could accommodate it, have the DVD too. Mr. Sirota commented the Symposium was a
big event and the DVD would commemorate it forever. He thought they should have
one each year and would rather see them cut somewhere else because the poster
would not last forever. Ms. Lorenz suggested posting the video on YouTube and
downloading it from there. Ms. Coles -Dobay commented it was a quality issue. Ms.
Lorenz noted the one on the internet was of good quality; however, that particular DVD
was professionally produced.
Mr. Hatcher arrived and commented he was just appointed to the Commission. Self -
introductions were made.
Mr. Sirota thought the Arts Commission should purchase the minimum amount of DVDs.
It was a great marketing tool for the future and Chair Bottorff agreed. The DVDs could
be shipped all over the country. Additionally, kinetic art moves, and posters cannot
depict that movement, where a DVD could.
At the last Symposium, the show book included the DVD containing artist interviews,
information about them and their artwork. For the benefit of Mr. Hatcher, it was
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explained the discussion was whether the DVD should be offered for sale this year. It
would be much Tess to purchase DVDs than to create a show book. The DVD also
contained a video, from the Kinetic Art Organization. The Arts Commission put together
a video and they summed up the Symposium, which was posted on the Arts
Commission website.
Chair Bottorff suggested the Arts Commission devise a way how to sell the DVD before
the Symposium started. Ms. Coles -Dobay explained if the consensus was to have a
DVD, they should plan what would be included in it and have a timeline. It was hoped
Rolando would help market the DVD.
Motion
Mr. Sirota moved a professionally made DVD be created for advertising, promotional
and commemorative purposes and for the poster to be made. Mr. Slocombe seconded
the motion that unanimously passed.
B. To do list — Review/u p date
Mr. Slocombe developed a layout for the program room and Civic Center to determine
i
how many vendors could fit. Ms. Coles-Dobay explained they were now looking to have
an exhibition tent for artwork to be displayed. Until the pieces to be displayed were
known, the layout could not be mapped.
C. Sponsors contacts — update
Chair Bottorff commented the members all have the ability to contact potential
sponsors, but she did not know how to present the opportunity. Ms. Coles -Dobay
explained if there was a potential sponsor, the Arts Commission members should
promote the Symposium, and share their experiences about it. The sponsor letter gives
a summary of the purpose, elements and what the Symposium delivers. Members could
point out individuals or businesses could be part of the event.
Ms. Coles -Dobay explained Publix Supermarket was undergoing a renovation anLinde
nested Publix wanted, in lieu of public art, to donate 70% of the 1% public art fee.
Ms. Coles -Dobay suggested another way they could spend part of the 70% of the 1%
Public Art Fee was to participate and market the Symposium. donating to the
- . _ e _ - •• - - _ _ _ _ ' _ . For the . benefit of Mr. Hatcher, Ms. Coles -Dobay
agreed to . forward information about the Symposium to him and referred him to the
Kinetic Art website.
Chair Bottorff finished working on the Film Festival this year and had eBlasted the
information in order to advertise the event in advance. She volunteered to create an
eBlast, but needed someone to compile the mailing list. This idea had been discussed
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in the past, and there was agreement that as the event drew closer, they can be more
specific about its content.
Further discussion ensued about marketing the Symposium. The Arts Commission had
used billboard messaging, the International Sculpture Center and several websites to
advertise the Symposium. It was not just a regional effort.
Chair Bottorff commented she occasionally is contacted by the Post when the paper has
extra room to include event information. Ms. Coles -Dobay suggested promoting Arts
Commission events. Mr. Sirota also may have a contact with the Post. Mr. Hatcher had
contacts in Miami and Ms. Coles -Dobay promoted events at Art Basel, and Art Palm
Beach which will again be used. The Coastal Star was a sponsor, and always had ad
space.
The DVD had been used to promote the Symposium prior to it occurring. Mr. Hatcher
commented his college Film Department may be interested in participating and the
College may contribute art as well. The invitations for the outdoor and indoor exhibition
were posted on the website and published on the America for the Arts website. The
deadline for submissions for the outdoor exhibits was May 1st. More time was given for
the indoor exhibits. It was noted opportunities for students to make a presentation could
be accommodated. Ms. Coles -Dobay gave an example of a video presentation
projected onto the wall of a building.
The members had also discussed better local signage besides the billboard and
electronic display. Ms. Lorenz had suggested feather banners, and she agreed to
obtain prices for the May meeting as sponsor money would be needed to pay for them.
Flyers could be printed inexpensively, but someone would need to ensure they were not
removed. Mr. Sirota volunteered to drive and check on the signs. The members were
encouraged to invite individuals to the Arts Commission meetings that were good with
and /or could provide advertising.
Discussion turned to Artist Rolando Chang. Ms. Coles -Dobay had invited him to
participate, but he was currently promoting his studio and his own work. She was sure
he would be happy to help, but he was not the marketing arm of the Arts Commission.
Ms. Coles -Dobay confirmed there was a City Communications Manager who had
helped, but she thought the Arts Commission should re- evaluate the Arts Commission's
committees due to member turn over. She thought Ms. Mondesir, who was appointed to
the Board, may be of help. Mr. Hatcher was also new and could handle some tasks.
After a brief dialogue, there was agreement to review the Committee members' tasks
and their associated time frame.
D. Approve Ralfonso artwork placement for 2015 Int'I Kinetic Art Exhibit and
Symposium
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Motion
Mr. Sirota moved to approve.
Ms. Coles -Dobay put this item on the agenda because Ralfonso travels to Switzerland.
He participates in the Symposium and creates great kinetic artwork. He scouted out
locations for his piece that were safe, secure, aesthetically pleasing, and proportioned
to the Art. He originally suggested his piece be placed in the middle of a pond or body
of water, or where the public could not access it. After a review of all the locations, Ms.
Coles -Dobay and he considered the 40 E. Ocean Avenue location as the best.
Mr. Lorenz thought the piece was better suited in front of City Hall on the corner across
from the Post Office.
Motion
Mr. Sirota moved to approve the location. Mr. Slocombe seconded the motion that
unanimously passed.
VIII. Exhibits
A. Artists in Florida future exhibit
Ms. Coles -Dobay explained Artists in Florida is comprised of different art organizations
in Florida and they submitted a request to exhibit in City facilities in Boynton Beach
sometime in the future. Examples of their work, which did not include sculptures, were
provided. In the past, they had exhibited at the Delray Beach Library, West Palm Beach
College and Sugar Sand Park.
Motion
Mr. Sirota moved to approve exhibit space in the future. Mr. Slocombe seconded the
motion that unanimously passed.
IX. New Business
A. Mural discussion
Ms. Lorenz had requested this item be placed on the agenda as it was important to
understand what a mural was and was not. Ms. Coles -Dobay prepared a definition and
attached photographs of murals from throughout the City, which she reviewed.
The aim of the conversation was to help guide the mural approval process for the future
since there is a difference between a sign, which advertises services and businesses,
and a mural.
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Mr. Sirota commented he sees two different types of murals in the City. One was an
abstract mural, and the other had historical references. He would like to see a limit on
the abstract, cartoon -type murals because he did not know if they fit the goal of the
downtown area. Federal Highway could become an animated corridor.
Chair Bottorff inquired if the murals tied in with the Strategic Plan. Ms. Coles -Dobay
explained the Arts Commission had to consider the placement of murals. Ms. Coles -
Dobay commented during the visioning session, they reviewed different areas of the
City and determined what imagery they would like to see in those areas. Ocean
Avenue from the Marina to Seacrest Boulevard would have more historical elements
and a discussion about eco art followed. Further dialogue ensued it was not only the
theme of the murals in the area, but also the saturation level. The Arts Commission
should ensure it was an aesthetically pleasing image and consider how many walls had
murals so the area would not be saturated and look trashy.
Mr. Slocombe commented the concept holds true for anything. Even with the Avenue
of the Arts, too much could lessen its effect and the art must be in the proper context.
He suggested a map be created delineating areas where the art was and moving
forward from there. Chair Bottorff agreed, even if it meant taking a photo of the street.
Mr. Sirota inquired if they could have a field trip meeting to walk the Avenue to discuss
the locations and then finish the meeting somewhere. Ms. Coles -Dobay commented
when a project comes before the Arts Commission, the members should know the
public art in the City. If they do not, because they are new, they can go to the website to
view the pieces. They do have maps showing the location of the art in the City and they
can add murals to the maps. She commented they can and should hold a drive - through
tour; however, the Arts Commission had to focus on the Symposium. She agreed it was
strategically important to hold the discussion. Mr. Sirota pointed out he was referring to
the logistics.
Chair Bottorff suggested the members use a tour van to view the art in the City as it
relates to all the other art. Ms. Coles -Dobay explained periodically she holds tours
lasting about 1.5 hours or the members can attend a regular meeting and drive around
and discuss how the art relates to the other art. It was thought taking a tour in June
when there was more daylight would be helpful.
Ms. Lorenz pointed out this was the second time the Arts Commission was asked for an
approval . after the art was already . completed. Ms. Coles -Dobay explained the Arts
Commission did not have to approve it. If they did not, the wall would have to be
painted. In the instance with the Martin Luther King and President Obama mural, the
owner did not know about the mural approval process. There are many disciplines
involved. The Arts Commission had to remember art was suggestive and determine if
the work is done to the level of expertise the Arts Commission had, if it would last, and
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other factors. The members consider the aspects of art, not necessarily whether they
personally liked it.
B. Metcalf Memorial placement
The family of Michael Metcalf approached Artist Frank Vargas, to create a bust of
Michael Metcalf on a pedestal with a plaque. They wanted to determine where to place
the piece since Mr. Metcalf, who was killed in the Afghan War, was from Boynton
Beach. The family approached the Veterans Advisory Commission, but they determined
it would not be appropriate at the Veterans Memorial Park there because the Park was
about wars, and the bust was of a single person. They had also suggested placing the
bust in or near City Hall, or at Boynton Beach Oceanfront Park by the water. Ms. Coles -
Dobay did not feel it fit well there as the general public cannot see it unless they paid to
go to the beach and she commented with the downtown Visioning Planning occurring,
the location of City Hall may change.
The main entrance at the Library had a flagpole and courtyard area which could
accommodate it, and the Library Director thought it was appropriate and it would be
safe. After the Arts Commission made their recommendation, the Veterans Advisory
Commission would be notified because they would accept the donation and maintain it.
The members discussed other locations and whether the art conformed to the
provisions of the Art in Public Places guidelines. The guidelines dictated the person
should be someone the entire community embraced as a hero, or be a significant
individual, in the community or a forefather. This piece was a memorial loving parents
created that memorialized their love and attention for their son, but it did not correlate
with the _same reverence the community would have for the community's founding
forefathers. Respectfully, several other members agreed. A better location, such as
Boynton Beach High School or where Mr. Metcalf attended church, would be more
relatable.
Motion
Mr. Sirota moved to recommend that they pursue a more appropriately personal and
more relevant location such as where he went to school or church. Ms. Lorenz
seconded the motion. A vote was taken and the motion unanimously passed.
X. Unfinished Business
None.
XI. Future Business
None.
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XII. Adjournment
Motion
Mr. Sirota moved to adjourn. Ms. Lorenz seconded the motion that unanimously
passed. The meeting was adjourned at 8:24 p.m.
atkiA-Oltt,
Catherine Cherry
Minutes Specialist
050414
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