R15-114 1 RESOLUTION R15 -114
2
3 A RESOLUTION OF THE CITY OF BOYNTON BEACH,
4 FLORIDA, APPROVING AND ADOPTING THE CITY OF
5 " BOYNTON BEACH PROGRAM FOR PUBLIC
6 INFORMATION (PPI) TO MAXIMIZE THE CITY'S
7 CREDIT AS PART OF THE COMMUNITY RATING
8 SYSTEM FOR THE NATIONAL FLOOD INSURANCE
9 PROGRAM AND PRIORITIZE THE DISSEMINATION OF
10 FLOOD - RELATED INFORMATION TO RESIDENTS AND
11 BUSINESSES; AND PROVIDING AN EFFECTIVE DATE.
12
13 WHEREAS, the City of Boynton Beach has developed an aggressive outreach
14 program over the years to educate the community concerning matters pertaining to floodplain
15 management and to highlight its importance to the community; and
16 WHEREAS, the Program for Public Information will serve as the community's guide
17 to implement and expand the effectiveness of dissemination of floodplain management
18 information to the public.
19 NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF
20 THE CITY OF BOYNTON BEACH, FLORIDA, THAT:
21 Section 1. The foregoing "Whereas" clauses are hereby ratified and confirmed as
22 being true and correct and are hereby made a specific part of this Resolution upon adoption.
23 Section 2. The City Commission of the City of Boynton Beach, Florida does hereby
24 approve and adopt the City of Boynton Beach Program for Public Information, a copy of which is
25 attached hereto as Exhibit "A ".
26 Section 3. This Resolution will become effective immediately upon passage.
27
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28 PASSED AND ADOPTED this 15 day of September, 2015.
29 CITY OF BOYNTON BEACH, FLORIDA
30
31 YES NO
32 1 Mayor — Jerry Taylor 1
33'
341 Vice Mayor — Joe Casello ✓
351
36 Commissioner — David T. Merker
37
381 Commissioner — Mack McCray
39
40 Commissioner — Michael M. Fitzpatrick 'V
41
42 ,
43; VOTE
441
45 ATTEST:
46!
471
48 A-IO!..:_ A • .
49 Jan= M. Prainito, MMC
501 Ci Clerk
511
52 0- Y
53
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City of Boynton Beach, Florida ' 0 N
Program for Public Information (PPI)
Background
The City of Boynton Beach has developed an aggressive outreach program over the years to educate the
community concerning matters pertaining to floodplain management and to highlight its importance to the
community. This outreach has included active participation with other communities within Palm Beach
County and input from volunteers and community stakeholders.
In October 1991, the City of Boynton Beach qualified for the Community Rating System (CRS)
Program. CRS is a part of the National Flood Insurance Program (NFIP). It provides reductions to flood
insurance premiums in participating communities. The reductions are based on community floodplain
management programs, including public information activities. To keep those discounts, communities
must continue to implement their programs and provide status reports to the NFIP each year. Since its
entrance into the CRS Program, the City has prioritized the dissemination of flood- related
information to its residents and businesses. Over the years, the City has steadily expanded this
outreach.
The City of Boynton Beach has been and continues to be a local leader in its emphasis on matters of
environmental concern. To this end, it has emphasized not only the life and property protection
components of floodplain management but also the natural and beneficial functions of floodplains
and the maintenance of open space. More recently it has actively joined other South Florida
community in beginning to address the looming issue of sea level rise. The City of Boynton Beach
actively participates in the Southeast Florida Regional Climate Change Compact, which was
formalized following the 2009 Southeast Florida Climate Leadership Summit, when elected
officials came together to discuss challenges and strategies for responding to the impacts of climate
change. The Compact outlines an ongoing collaborative effort among the Compact Counties to
foster sustainability and climate resilience at a regional scale. Furthermore, it continues active
compliance with the MS4 program (Municipal Separate Storm Sewer Systems). The MS4 program is part
of the US Environmental Protection Agency's efforts to reduce pollution caused by untreated stormwater
runoff.
The City is pleased that its efforts can not only prove beneficial to the Boynton Beach community
through mitigation of the hazardous effects of flooding, but they can also prove beneficial in maximizing
credit in the CRS program by conforming to the PPI standard outlined in the 2013 CRS Coordinator's
Manual.
PPI Committee
In 2013, the City of Boynton Beach developed a Flood Mitigation Plan through the efforts of a Flood
Mitigation Plan Task Force. This Task Force, which was composed of key individuals representing
applicable departments in the City as well as key community stakeholders representing a broad range of
the City's citizens and businesses, expanded its role to serve as the City's Program for Public Information
Program for Public Information Page 1 of 1 September 201.5
Committee. In addition to its initial meeting in 2013, the PPI Committee met three times in 2015 to
develop a Program for Public Information:
• May 12, 2015
• May 28, 2015
• June 23, 2015
This document will serve as the community's guide to implement and expand the effectiveness of
dissemination of floodplain management information to its public.
The Program for Public Information Committee is comprised of essentially the same individuals that
had served in the Flood Mitigation Plan Task Force. Since this is a group that included busy professionals
and leaders of the community, the time chosen to meet was at the end of the business day, from 5:00 — 6:30
PM. Meetings were held at City Hall. The PPI Committee members serving in 2015 includes eight
stakeholders, one of which is a Certified Floodplain Manager (CFM), and four City staff members, two of
which are CFMs.
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Standing, back row: Larry Taylor, Jim Collamore, Rick Lee, Michael Bottcher, Andrew Mack, Shane Kittendorf
Seated, front row: James Nugent, Joe Pike, Jessica Glenn, Carisse LeJeune. Not pictured: James Brake and Bradley
Miller
City of Boynton Beach Stakeholders:
Michael Bottcher, CPCU; Senior Vice President and Producer, Plasteridge Insurance Group; Past Chair,
Boynton Beach Chamber of Commerce (representing insurance companies in Boynton Beach)
James Brake, Coldwell Banker, Chamber of Commerce, Planning & Development Board member,
Grand Promise Committee, City of Boynton Beach resident in the SFHA (representing realtors and
residents within the floodplain)
Jim Collamore, CFM, Palm Beach County resident, retired from Pima County, Arizona, Regional Flood
Control District in Tucson, Arizona for 25 years, of which last 15 years was senior hydrologist in the
floodplain management section and senior engineering assistant in the Planning & Development Division.
Program for Public Information Page 2 of 2 September 2015
Jessica Glenn, City of Boynton Beach resident in the SFHA, Environmental college student and Intern
Environmentalist (representing environmentalists and residents within the floodplain)
Bradley Miller, AICP, Principal, Miller Land Planning, Inc., Boynton Beach Chamber of Commerce,
Boynton Beach Community Alliance, Palm Beach County Planning Congress (representing developers
and City of Boynton Beach Chamber of Commerce)
James Nugent, Director, Palm Beach Community Bank (representing banking) and Director At Large for
Greater Boynton Beach Chamber of Commerce
Joe Pike, P.E., President, EnviroDesign Associates, Inc.; LEED Accredited, Professional Engineer
(representing engineers)
Larry Taylor, City of Boynton Beach resident (representing residents in Boynton Beach)
City of Boynton Beach Staff:
Carisse LeJeune, Chair, City of Boynton Beach Assistant City Manager; Palm Beach County LMS
Steering Committee and Hazard Analysis Chairperson (representing the City's Administration and Public
Information)
Rick Lee, Fire and Life Safety Administration, Fire Marshall (representing the City's emergency
management)
Andrew Mack, CFM, Interim Director of Development/City Engineer (representing the City's
Development Services and Engineering)
the City's Development Services and
Shane Kittendorf, CFM, Interim Building Official (representing ty p
g
Building)
CRS Max Consultants, Inc. served as facilitator in the development of the PPI.
Assessment of Public Information Needs
The committee began by assessing the community's public information needs pertaining to the flood
hazard.
In the City of Boynton Beach intense or prolonged, concentrated rain is the primary cause of localized
flooding. Major rainfall events occur in association with hurricanes, tropical storms, and thunderstorms
associated with frontal systems. This overabundance of rainfall creates saturated soil conditions, after
which additional rain causes surface ponding or an overflow of catchment canals and ponds. This can
result in street and yard flooding, which is regarded as nuisance flooding. Flood damage to buildings is
relatively rare, as most buildings are elevated above the base flood elevation. The city was recently
impacted by a significant flooding event in January 2014, and staff pointed out the areas which were
particularly affected during that event.
Target Areas:
The committee agreed that, while it is important that the whole community continue to receive public
information pertaining to flooding, there are some areas and groups that particularly need to be targeted.
Program for Public Information Page 3 of 3 September 2015
1. Target area #1: Properties within the Repetitive Loss Areas: Any area that has been subject to
repetitive losses from flooding, as defined by the NFIP, needs to be especially targeted for public
information. A special outreach project entailing an advisement to the property owners in these
areas in the City will be undertaken not only on an annual basis but with greater frequency. The
information specified in the 2013 CRS Coordinator's Manual will be included.
2. Target area #2: Areas that were particularly impacted by the January 2014 flood: The flood
event served to identify areas in the city that are particularly vulnerable to flooding. The property
owners could benefit from public information, especially that which encourages purchase of flood
insurance.
Target Audiences:
The committee recognized several additional target audiences, other than those characterized by target
areas, which need flood hazard and flood protection information.
1. Target audience #1: Homeowner associations: Because homeowner associations typically
concern themselves with matters vital to their respective communities, this was determined to be
an appropriate target audience.
2. Target audience #2: Property management companies: Property management companies have a
strong influence upon the management of communities in the Boynton Beach area. Accordingly,
this group was identified as an appropriate target audience.
3. Target audience #3: Chamber of Commerce businesses: The Greater Boynton Beach Chamber
of Commerce is a strong organization representing a major component of the local business
community, which can be especially impacted by the flood hazard. The fact that the Chamber is
represented well in the PPI Committee by James Nugent, currently serving as a director at large
and by past chairs, Bradley Miller and Michael Botcher, provides an effective means whereby the
messages highlighted in the PPI can be effectively disseminated to all of its members.
4. Target audience #4: Landscaping companies: One of the greatest contributing factors to flooding
is the failure to keep storm drains free from debris. Grass clippings and comparable debris can
accumulate and significantly reduce drainage flows. By targeting landscaping companies, the
message to maintain storm drains and other key messages can be propagated to mitigate this
flooding factor.
Additional groups considered as target audiences were schools, parks patrons, and organizations that
receive contributions from the City.
Included in the assessment of public information was an assessment of the projects which are already
being undertaken both by the City and by stakeholders. A listing of the projects identified by the
committee is included in Table 1 below.
Program for Public Information Page 4 of 4 September 2015
Table 1. Other Public Information Efforts
Organization Project Subject Matter Frequency
Boynton Beach Channel 12 Short PSAs explaining stormwater Hurricane preparedness and flood Year -round
and flooding preparedness
Chamber of Commerce Handouts, brochures and Various flood - related topics Monthly
discussion at member meetings
Handouts and brochures
City of Boynton Beach distributed annually and available Various flood - related topics Year -round
at various locations
Facebook and Twitter Various flood - related topics Year - round
messages
Press releases Various flood - related topics As needed
Website Various flood - related topics Year - round
City Public Information Flood hazard areas, Insurance
Office Map inquiry service 101, flood protection Year - round
MS4 Projects, Swale and Take care of your storm drain;
Canal Maintenance, Illegal protect water quality, no illegal Year - round
Dumping Signage, etc. dumping
Mitigate flood damage, flood
City Public Works and Billing mailings insurance, protect storm water, Monthly
Utilities Departments prevent flooding and other
messages as deemed appropriate
TV programs and PSAs on Primarily hurricane preparedness Year -round
Palm Beach County TV Channel and flood preparedness
Know Your Zone outreach Storm surge and evacuation Annually
zones
South Florida Water Handouts on flood insurance Flood insurance Available year -
Management District round
Hurricane preparedness Hurricane re aredness Annually at
Local TV Stations
publications cane preparedness beginning of
hurricane season
Various brochures in offices Be prepared
Insurance ag pertaining to flood insurance Get flood Insurance Year - round
Regional network TV and Coverage in hurricane Preparation for and response to May November
radio stations season hurricanes and floods
Southeast Florida Regional Various publications and
Climate Compact Sea level rise Year -round
policy recommendations — j
An assessment of flood insurance coverage was also conducted and is discussed later in this report.
Program for Public Information Page 5 of 5 September 2015
Messages and Outcomes
After assessing the Community's flooding information needs, the PPI Committee identified the following
as the priority messages for 2015. Each message has a desired, measurable, outcome, as shown in Table 2.
Table 2. Messages and Desired Outcomes
Message Outcome
1. Know your flood hazard More map information inquiries
2. Insure your property for flood hazard Increase in the number of flood insurance policies
3. Protect people from the hazard Fewer water rescues and police citations for ignoring
barricades
4. Protect your property from the hazard Reduced property loss due to flooding
5. Build responsibly Reduced number of building department citations
6. Protect natural floodplain functions Improved water quality as reported in NPDES
7. PPI: Be prepared for hurricanes Reduced property loss from hurricanes
8. PPI: Maintain your stormdrains Reduced street flooding events from clogged
stormdrains
9. PPI: Be prepared for storm surges Increased evacuation in storm events
10. PPI: Be prepared for sea level rise Increased openness to freeboard restrictions
Outreach Projects to Convey Messages
After determining the messages and their desired outcomes, the committee proceeded to identify outreach
projects to convey the messages. The PPI Committee identified 28 projects and initiatives that are
recommended to be implemented during 2015. Many of the projects have already been established and
their continued implementation is recommended. Other projects are specific recommendations of the
committee that can be implemented to enhance the current outreach program. Table 5, included at the end
of this report, represents a compilation of the recommended projects, complete with the assignment as to
who is responsible for implementation and when implementation is anticipated.
Some discussion ensued concerning the benefit of utilizing stakeholders to disseminate information. The
committee noted that its strong representation in the Boynton Beach Chamber of Commerce can facilitate
the dissemination of flood- related information to business members throughout the community.
Furthermore, flood insurance information will be distributed through the area's insurance agencies.
Utilization of the local Board of Realtors for dissemination of flood information was also recommended.
Other Public Information Initiatives
In addition to the outreach projects recommended in Table 5 there are other important public information
initiatives that are an integral part of the community's CRS program. The PPI Committee acknowledges
the importance of advertising through public information venues the various outreaches that the City
Program for Public Information Page 6 of 6 September 2015
offers, some of which are credited in the CRS program under other activities. In particular, the City will
continue to advertise the following assistance that it offers:
• Activity 320 (Map Information Service)
• Activity 340 (Hazard Disclosure) James Brake, the member of the committee representing
the real estate profession, has provided an informational brochure concerning flood
information disclosure, which is included in the PPI Report.
• Activity 350 (Flood Protection Information) The City has an excellent and informative
website which covers all of the 10 messages chosen by the committee.
• Activity 360 (Flood Protection Assistance)
• Activity 420 (Open Space Preservation), educational materials in natural areas
• Activity 540 (Drainage System Maintenance) The committee agreed that publicizing
dumping regulations should continue to be advertised not only in the annual publication that
is disseminated to the community but also through social media messages.
Flood Response Preparations
In addition to projects that are implemented every year, the PPI Committee recommends projects that
will be implemented immediately before, during and after a flood. These projects are ready for
reproduction and dissemination after a flood warning. A copy of the Flood Response Preparations
document was distributed for the Committee to examine and discuss. Additionally, Rick Lee, the
member of the committee most knowledgeable of emergency management, studied the document and
recommended its implementation as a toolkit for the City to utilize as deemed most appropriate in the
event of a major flood or hurricane event. It outlines projects that can be implemented immediately
before, during, and after a major event. The projects are briefly described in this PPI at the end of
Table 5.
Implementation, Monitoring and Evaluation
Upon adoption of the PPI Report, the various entities listed in Table 5 will begin immediate
implementation of the projects included in the PPI. The CRS Coordinator will monitor the projects as
they are developed, as well as their results. He /she will record inputs from PPI Committee members and
suggestions from other City employees and stakeholders participating in the activities.
The PPI Committee will meet at least once each year to review the implementation of these projects and
initiatives. At that time, the status of the projects will be explained and progress toward the outcomes will
be discussed. The committee will review the outcomes of each individual activity to change, add, or
approve them. An evaluation report will then be written and sent by email for approval by the committee.
Upon approval it will be sent to the Commission and submitted as part of the City's annual recertification
package to the Community Rating System. A review and evaluation of the Flood Insurance Promotion
component of the PPI will be included in this document.
Program for Public Information Page 7 of 7 September 2015
Flood Insurance Promotion
In addition to serving as the City's Program for Public Information Committee, the members chose to
function also as its Flood Insurance Promotion Committee. The committee was structured with this
purpose in mind; all committee membership requirements are met.
Flood Insurance Coverage Assessment:
Identification of Target Areas
The committee identified the same two target areas as were previously identified in this PPI Report:
1. Target area #1: Properties within the Repetitive Loss Areas: Any area that has been subject to
repetitive losses from flooding, as defined by the NFIP, needs to be especially targeted for flood
insurance promotion. In addition to the outreach project required for all repetitive loss area
properties, at least one addition letter will be mailed that specifically promotes flood insurance.
The City has five repetitive loss properties in three areas. For privacy reasons, a map of these
areas is not herein included.
2. Target area #2: Areas that were particularly impacted by the January 2014 flood: An evaluation
of the distribution of flood insurance policies indicated that several of the areas that were
especially impacted by the January 2014 flood did not have high concentrations of flood
insurance coverage. The property owners could definitely benefit from promotion of flood
insurance.
Map 1 depicts the distribution of all historical flood insurance claims in Boynton Beach. Care was taken
not to violate privacy rights.
Program for Public Information Page 8 of 8 September 2015
City of Boynton Beach
Historical Claims Flood Insurance Assessment
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Map Flood Insurance Coverage
The GIS Department of the City of Boynton Beach developed a map depicting the flood insurance
coverage within the community. The map was based upon a template that had previously proven
beneficial in the Village of Wellington and is included as a national example in the CRS Resources
website. The concentration of flood insurance policies in designated areas enables an easy comparison of
areas in the city. Discussions with CRS authorities led to the determination that census blocks could form 1
a good unit of evaluation. First, it is a unit available to all communities. Second, the units are typically
drawn to cover relatively homogenous populations, which is beneficial in determination of strategies to
increase flood insurance coverage. Finally, the size and number of such units are manageable for a I
Pa e 9 of 9 September 2015
Program for Public Information g
community the size of the City of Boynton Beach. A comparison of the concentration of flood insurance
policies in each census block helps to gain a clearer understanding of the various factors that determine
flood insurance coverage.
The map is web- based, enabling anyone to access it at any time. Additionally, it is color coded, enabling
a viewer to observe at a glance those areas that have a greater or lesser concentration of flood insurance
policies. Furthermore, it is interactive, enabling the viewer to select any block to investigate additional
information about policy coverage. This additional information includes the flood zones and the number
and percentages of owners of flood insurance.
The map below can be accessed online by selecting the following link:
http: / /bovnton-
beach.maps.arcgis.com/ apps /MapTools /index.html?appid= 52af83c6478c4a89ada3bd5a3498f14b
Flood Insurance Policies per Census Blocks
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Program for Public information Page 10 of 10 September 2015
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The PPI Committee used this map to make some helpful assessments of the flood insurance coverage.
Following are some of the assessments made:
• A comparison of policy distribution with concentrations of claims reveals that there are
areas that have higher concentrations of claims yet lower concentrations of flood insurance
policies. Some of these areas could be targeted for more intensive flood insurance
promotion.
• While B, C and X Zones typically had a lower concentration of policies than areas in the
Special Flood Hazard Areas (SFHAs), there were notable exceptions. The fact that flood
risk is not confined to SFHAs is a crucial fact that some in Boynton Beach have understood
and more need to understand.
• An analysis of the dates of claims compared with records of drainage projects indicates that
some of the areas that were formerly subject to flooding are no longer as vulnerable, due to
capital drainage improvements through the years.
Program for Public Information Page 11 of 11 September2015
Table 3 below provides a summary of the number of buildings in the respective flood zones and the
percentages of buildings insured, based upon 2011 statistics:
Table 3: Percentage of buildings insured per flood zone
Zone Policies Buildings % insured
A5 2052 8571 24%
A7 921 3454 27%
A9 927 2539 37%
AH 1 50 2%
B 1194 13876 9%
C 358 11952 3%
V8 0 3 0%
X 0 1 0%
X500 3 3 100%
Table 4 summarizes the statistics of both policies in force and past claims, based upon 2015 statistics.
Table 4: City of Boynton Beach Insurance Statistics
Flood Zone Policies Premium Insurance in Number of $ of Closed Adjustment
in Force Closed Paid Losses Expense
Force Paid
Losses
A01 -20 & 6,889 $2,459,067 $1,383,468,500 135 $891,824.37 $72,556.63
AE Zones
A Zones 1 $507 $279,800 0 $0.00 $0.00
AO Zones 0 0 0 0 $0.00 $0.00
AH Zones 0 0 0 0 $0.00 $0.00
AR Zones 0 0 0 0 $0.00 $0.00
A99 Zones 0 0 0 0 $0.00 $0.00
V01 -30 & 0 0 0 0 $0.00 $0.00
VE Zones
V Zones 0 0 0 0 $0.00 $0.00
D Zones 0 0 0 0 $0.00 $0.00
B, C & X
Zones
Standard 1,019 $370,973 $130,491,600 61 $175,081,.27 $15,675.00
Preferred 1,181 $462,864 $313,475,000 36 $2426,388.82 $29,116.47
Total 9,090 $2,293,411 $1,827,714,900 232 $1,493,293.00 $117,347.00
Program for Public Information Page 12 of 12 September 2015
Determine Level of Coverage
Following is an analysis for census blocks that have repetitive loss properties:
a. GEOIDIO — 120990057011006: There are 48 buildings in this block, 4 of these
buildings have flood insurance coverage. This equates to 8.3% of the buildings in this
block having flood insurance coverage.
b. GEOID 10 — 120990060052006: There are 28 buildings in this block, 14 of these
buildings have flood insurance coverage. This equates to 50.0% of the buildings in this
block having flood insurance coverage. Note that there are two distinct properties with
repetitive losses in this census block.
c. GEOID 1 O — 120990060052005: There are 11 buildings in this block, 5 of these
buildings have flood insurance coverage. This equates to 45.4% of the buildings in this
block having flood insurance coverage.
d. GEOIDI O — 120990058164016: There are 14 buildings in this block, 12 of these
buildings have flood insurance coverage. This equates to 85.7% of the buildings in this
block havin g coverage.
insurance covera e.
There were address nomenclature inaccuracies identified in the database provided by FEMA. These were
corrected in order to properly geocode the maps. A listing of the revised addresses is being submitted to
the ISO /CRS Specialist.
Narrative Summary
The committee was in agreement that the promotion of flood insurance is a very important message for
the Boynton Beach community and that it needs to be prioritized. This message can hopefully serve to
increase flood insurance coverage throughout the community. In addition to the repetitive loss areas, the
committee also identified the areas that were shown to be most vulnerable in the January 2014 flood
event as target areas for flood insurance promotion. Improvements should include all of the items below:
• Increasing the number of buildings insured throughout the community, and especially within
the target areas
• Increasing the number of properties with contents coverage
• Increasing the number of properties with insurance outside the SFHA
Coverage Improvement Plan:
Projects Designed to Increase Flood Insurance Participation
In addition to the activities already identified in the previous sections of this PPI document, including
Table 1, there are other activities already being implemented to promote flood insurance. Insurance
stakeholder Michael Bottcher pointed out that insurance agents typically do promote the purchase of flood
insurance. There are informative brochures in local offices, and there are incentives to provide flood
insurance. Additionally, this community receives FloodSmart commercials on television.
Program for Public Information Page 13 of 13 September 2015
1. Letter from Mayor: One key component of the coverage improvement plan is the letter from
the Mayor to all properties in the city encouraging residents and businesses to consider
purchase of flood insurance.
2. Outreach to property owners in Repetitive Loss Areas and Floodprone Areas: The committee
determined that perhaps the ones who need the message of flood insurance promotion most are
the ones most vulnerable to flooding. These will be the recipients of several mailed outreach
projects.
3. Social media postings: Because the City of Boynton Beach has developed effective social
media capabilities, this will be implemented to get the flood insurance promotion message out.
4. Boynton Beach TV: The City's public television channel provides an effective means of
further propagating the flood promotion message. Flood insurance promotion will be
prioritized in the City's broadcasting.
Technical Assistance
The City is committed to providing technical assistance pertaining to advising people who have questions
about flood insurance. This assistance is being advertised.
Adoption
This document will become effective when it is adopted by the City of Boynton Beach Commission. The
item is scheduled for adoption at the September 15, 2015 Commission Meeting.
Program for Public Information Page 14 of 14 September 2015
Table 5. PPI Projects and Initiatives
Outreach Projects (OP) _
Target Message(s Outcome '
Audience ) (See (See Table Project Assignment Schedule Stakeholder
Table 2) 2)
Annual community flood Beginning of
1 - 10 1 - 10 hazard publication sent CRS Coordinator each Hurricane
to every address Season
Information Coincide with
1 - 10 1 _ 10 dissemination through CRS Coordinator ; time at which
groups receiving City j funding is
funding received
1 - 10 1 - 10 _ Public Library (350) CRS Coordinator Year -round
Twitter and Facebook
1 - 10 1 - 10 postings of flood CRS Coordinator Year -round
information
1 1 Map inquiry service CRS Coordinator Year -round
(320) _
2 2 Flood insurance letter CRS Coordinator May
from Mayor (370)
City website advisement Emergency
1 - 10 1 - 10 Management Year -round
(350) Division
Emergency
1 - 10 1 - 10 Email advisements Management At least annually
Division
Emergency
All 1 - 10 1 - 10 BBTV advisements Management At least annually
properties Division
in the City —
Code Red (Reverse Emergency As needed for
3, 4, 7 and 9 3, 4, 7 and 9 911) Management emergencies
messages Division
Public presentation by Palm Beach County
Palm Beach County Division of Palm Beach
1 - 4, 7 1 - 4, 7 Year - round
Emergency Emergency County •
Management staff Management .
Brochure handouts at Emergency I mmediately
1 - 10 1 - 10 Point of Distributions Management following storm
Division event
Smart phone apps Emergency
1 - 10 1 - 10 utilization Management Year - round
Division
Publications concerning Environmental
6 6 natural and beneficial Division Year - round
functions of floodplains
•
Locally produced
TV Palm Beach County ,
1 - 4, 7, 9 1 - 4, 7, 9 shows and public Division of Year - round
service announcements Emergency
Management
Program for Public Information Page 15 of 15 September 2015
Table 5. PPI Projects and Initiatives
Outreach Projects (OP)
Target Message(s Outcome
Audience j ) (See (See Table Project Assignment Schedule Stakeholder
Table 2) 2) _
Palm Beach County
3, 7, 9 Palm Beach County Division of Year - round Palm Beach
3, 7, 9 website (350) Emergency County
Management
Property- specific
1, 5 1, 5 information response CRS Coordinator Year -round
(Activity 360)
1 10 1 - 10 Publications conceming CRS Coordinator Year - round '
floodplain management
Palm Beach County
Palm Beach County Division of Palm Beach
1 - 6 1 6 Special Needs Outreach Emergency Year - round County
Management
Home-
owner 1 - 10 1 - 10 Publications concerning CRS Coordinator May
Associa- floodplain management
tions
Participation in Palm Beach County
Chamber of ' 4, 5 4, 5 public/private Division of Palm Beach
Commerce partnership for Emergency Year -round County
restoration Management
Palm Beach County
' Chamber of EOC communications Division of During EOC Palm Beach
3,4,7 3,
Commerce with businesses Emergency activation County
Management
May; more
Repetitive j frequent
Loss Repetitive Loss Areas messaging
property 1 - 10 1 - 10 Outreach CRS Coordinator pertaining to
areas flood insurance
promotion
May — general
. outreach;
Floodprone Flood Insurance followed by Flood
Areas 1 - 10 1 - 10 Promotion Outreach CRS Coordinator Insurance
Promotion
i Outreach
Property Annual community flood
Manage- hazard publication with CRS Coordinator May
ment accompanying letter
Companies
Landscape Advisement to keep
Maintenance 1 6, 8 6, 8 stormdrains clean and CRS Coordinator March
Companies to protect environment
Palm Beach County
1 - 6 1 _ g Palm Beach County Division of Year Palm Beach
Special Needs Outreach Emergency County
Management
Program for Public Information Page 16 of 16 Septernber 2015
Table 5. PPI Projects and Initiatives
Outreach Projects (OP)
Target Message(s j Outcome
Audience ) (See (See Table Project Assignment Schedule Stakeholder
Table 2) 2)
2 2 Flood insurance Insurance agencies Year-round Insurance
information agencies
FRP Target Message(s) Outcome Project Assignment Schedule Stakeholder
Number Audience (See Table (See Table
2) 2) .
Emergency •
FRP #1 N/A 3 3 Facebook PSAs Management Before the N/A
Division storm
Emergency
FRP #2 N/A 3, 4 3, 4 Twitter PSAs Management Before the N/A
Division
Emergency
FRP #3 N/A 2, 3, 4, 10 2, 3, 4, 10 Email PSAs
Management Before the N/A
Division storm
Emergency
Brochure Management Before the
FRP #4 N/A 2, 3, 10 2, 3, 10 handouts Division storm N/A
Emergency
t Before the N/A
FRP #5 N/A 3, 4 3, 4 TV /Radio PSAs Management storm
Division
I---- ` Emergency
Reverse 911 Management Before the N/A
FRP #6 N/A 3, 4 3, 4 messages Division storm
Emergency
FRP #7 N/A 3, 4, 7, 10 3, 4, 7, 10 Newspaper Management Before the N/A PSAs Division storm
Emergency
EOC Management Before the N/A
FRP #8 N/A 1, 3, 4, 7 1, 3, 4, 7 communications Division storm
Emergency
FRP #9 N/A 3 3 Facebook PSAs Management During the N/A
Division storm
Emergency
FRP #10 N/A 3 3 Twitter PSAs Management During the N/A
Division storm
Emergency
FRP #11 N/A 3 3 Email PSAs Management During the N/A Division storm
Program for Public Information Page 17 of 17 September 2015
r FRP Message(s) Outcome Project Assignment Schedule Stakeholder
Number j Target
Audience (See Table (See Table
2) 2)
Emergency
FRP #12 N/A 3 3 Brochure Management During the N/A
l handouts Division storm
Emergency
FRP #13 N/A 3 3 Vi Radio PSAs Management During the N/A
Division storm
Emergency
FRP #14 N/A 3 3 Reverse 911 Management During the N/A
messages Division storm
Emergency
FRP#1 5 N/A Newspaper PSAs Management During the N/A
Division storm
Emergency
EOC Management During the
FRP #16 N/A communications Division storm N/A
Emergency
FRP#1 7 N/A 2, 3. 4, 5, 7 2, 3, 4, 5, 7 Facebook PSAs Management After the storm N/A
Division
Emergency
FRP#1 8 N/A Twitter PSAs Management After the storm N/A
Division
Emergency
FRP #19 N/A 2, 3.4, 5, 7 2, 3, 4, 5, 7 Email PSAs Management After the storm N/A
Division
Emergency
FRP #20 N/A ! Brochure Management After the storm N/A
handouts Division
l — Emergency
FRP #21 N/A 10 10 TV/ Radio PSAs Management After the storm N/A
Division
Emergency
FRP #23 N/A Newspaper PSAs Management After the storm N/A
Division
-__ Emergency 1
FRP #24 1 N/A 1 – 5, 7 1 – 5, 7 EOC D v sionment After the storm N/A
communications 1 ,
Program for Public Information Page 18 of 18 September 2015
i