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Minutes 03-09-17MINUTES OF THE ARTS COMISSION MEETING HELD ON THURSDAY, MARCH 9, 2017, AT 6:30 p.m. FIRE STATION NO. 2, TRAINING ROOM 2615 WEST WOOLBRIGHT ROAD, BOYNTON BEACH, FLORIDA Present: Kim Weiss, Chair Cindy Falco-Dicorrado Robyn. Lorenz Golene Louis Lauren Huff Susan Oyer Anderson Slocombe Absent: Clovis Moody, Alternate Call to Order Debby Coles-Dobay, Public Art Manager Chair Weiss called the meeting to order at 6:30 p.m. II. Roll Call of Members Self -introductions were made. III. Agenda Approval Ms. Coles-Dobay added judging Sister Cities Young Artists to item 4. Announcements and feedback from Elayna Toby Singer to item 9.C, Kinetic Art Exhibit and Symposium Planning, Feedback Evaluation. Motion Ms. Oyer moved to approve the amended agenda. Ms. Lorenz seconded the motion that unanimously passed. IV. Approval of Meeting Minutes: None V. Announcement Reports Ms. Coles-Dobay explained every year Sister Cities holds a Young Artists/Authors Showcase. They usually ask the Arts Commission to judge the exhibit which will be displayed in the Boynton Beach Mall this year. Ms. Oyer, Ms. Weiss and Ms. Lorenz volunteered to serve as judges at the Awards Ceremony on Sunday, March 26th from noon to about 2 p.m. at the Woman's Club. Meeting Minutes Arts Commission Boynton March ' 2017 VI. Project Updates/Approvals A. Ocean 500 Albert Paley update Ms. Coles-Dobay explained the Board had previously approved the artist and artwork for the Ocean 500 project which will be located on the southeast corner of Federal Highway and E. Ocean Avenue. The corner has a plaza with several different levels where the piece will be displayed and the piece will have a polychrome painted finish similar to a car. The total amount spent on the art was $300,000. Ms. Coles-Dobay explained the developer was excited about selecting his own artist. A drawing of the art and the project was viewed. Albert Paley is a well-known artist and it will be a piece that will put Boynton Beach on the map. Installation was planned for mid-September. The project has two phases. The residential rentals in the back would be available for rent in May. The front of the project is retail and will include a signature restaurant. A parking garage will face 4th Street and there is a breezeway between the retail and the parking for commercial. The developer was starting to plan the grand opening and it was hoped it would be coordinated with Albert Paley. VII. International Kinetic Art Exhibit and Symposium Planning A. Kinetic Art Event Movie The members viewed a video shown to the City Commission about the event. B. Kinetic Art Event reports Ms. Coles-Dobay explained the vision for the event was discussed at the last recap meeting. She provided last year's document containing the vision and components of the event which was updated. The comments and goals will help keep the Arts Commission on track for the next event and is a good reference document identifying their priorities. Ms. Coles-Dobay distributed information and explained the numbers were estimates which will help with future planning as well as what the City does for the City's Strategic Initiatives. Most of the events held in the City are not evaluated, but she felt it was important to know if the City wants to support an event with City funds and to aggressively seek sponsors. There is a lot of staff time involved and it is important to know if the event markets the City the way they want it to and if it brings in the audience they want. The event is not a typical City event. It is an international event, hosted in the City. The goal is to attract people and artists from all over the world. The event needs to grow in the next two years and accommodate growth and the recap helps to gain a new perspective how and where to market the event and how to get support. Ms. Coles-Dobay noted the City and CRA provides seed money which can 2 Meeting Minutes Arts Commission Boynton Beach, Florida March 9, 2017 sometimes make it more difficult to obtain corporate sponsorships. The event is at the point to expand the international aspect more. A detailed report regarding marketing was provided. Staff reviewed the basic circulation of the event and commented a real evaluation has to be conducted and an estimated number of how many people saw the marketing, advertising and promotion of the event that was provided based on banners, digital banners, CodaWorx, Sculpture Magazine and save the date cards. Ms. Coles- Dobay commented they have conducted regional, national and international marketing, advertising and promotion. At the last meeting, comments were made to attract more collectors, curators and serious art buyers. These individuals would not only increase attendance, they would also bring in corporate sponsors and more national and international artists. She explained they need to increase the marketing budget. Ms. Coles-Dobay reviewed highlights of the event which included two delegates from China. They are discussing art in China and holding exchanges with students, artwork, and potentially developing a sculpture park with them. Outdoor and some indoor artwork can be judged with the idea of being purchased to go to China as a permanent site. There were five countries, 15 states and individuals from throughout Florida and South Florida at the event. Attendance was estimated at 3,000 attendees and Ms. Coles-Dobay explained they should do an economic development marketing survey on every event. The primary individuals who attended this event, compared to the Pirate Fest with lots of families participating, were the Symposium was higher end. There were curators at the event and she was contacted by several of them after the event. Nine artworks were sold, which were not the high end pieces. The average high end sale price was $3,700 and a goal was to sell 10 to 15. Families and regional visitors attending is an extra bonus. Ms. Lorenz commented the area by Town Square looks decrepit until it is developed. Ms. Oyer thought a permanent interior space was needed for the indoor exhibition and discussion followed the status is the Town Square Plan comprises four acres from Boynton Beach Boulevard south of the Library to Seacrest on the west boundary and to 1 st Street which is the east boundary. The City qualified three developers for a public/private partnership with the City and submitted plans to a committee. The redevelopment plan includes City Hall which would be turned into a mixed use. The Civic Center has many recreational and cultural activities, the Art Center behind it and the Madsen Center which has a theater could be housed by the old High School. The Schoolhouse Children's Museum will remain as would the Library. The rest of the structures were up for redesign. Ms. Coles-Dobay commented 38 artists participated which was an increase from last year. There were 75 kinetic artworks and total artwork sales were $14,930. There were interpreted tours for the hearing and visually impaired, and for MIT Palm Beach Group, Ocean Ridge Garden Club, Boynton Beach Community High School, South Tech Academy and Oxbridge Academy. There were 60 volunteers involved and nine presentations made. Q Meeting Minutes Arts Commission BoyntonFlorida March ' 2017 Several businesses benefitted such as the Amanda James Gallery which had her best day ever. City staff provided in-kind services and the budget versus actual costs revealed the event was slightly under budget. The revenue sources were also reviewed. Chair Weiss inquired when the Arts Commission would discuss the budget and learned the Arts Commission would soon. The marketing elements were included in the handout and there were significant in-kind values which were around $14,000. It was noted, participating in ArtPalmBeach significantly helped to attract curators and buyers. Chair Weiss agreed the event was an art event that takes place in the City. As it pertained to marketing, she thought there needed to be an independent, experienced group handling public relations and marketing to assist Ms. Coles-Dobay that could address issues the Arts Commission may not be aware of as it is an international event. Chair Weiss felt, as a marketing/publicist, the Arts Commission needs someone from the outside to assist and an independent entity to grow the event should be the next step. Ms. Coles-Dobay agreed and noted the City considers the Symposium as a signature event and has a communications department that handles different activities throughout the City. A dedicated marketing service that could pick up a few events a year would be beneficial. Ms. Weiss thought corporate sponsorship funds could be appropriated to marketing. Ms. Oyer proposed City workers could assist someone working on the national or international level and still focus on the City level. Someone to handle operations, whether it is dedicated staff or a service for all events during the year is needed. Ms. Coles-Dobay commented the City recognizes this, but it is a budget matter. Ms. Coles- Dobay explained it is part of City/CRA initiatives and the needs of each event have to be evaluated, which was why Ms. Coles-Dobay compiled the document. Ms. Oyer noted the CRA Advisory Board loves the event. Ms. Coles-Dobay shared the comments at the workshop and categorized them. The purpose of the meeting was all to provide feedback. There are goals the Arts Commission set and they want included in the event and there is always room for improvement. Ms. Coles-Dobay suggested the members look at each category and identify the top three proprieties. They would then consider what it means to the budget and the man hours involved. The following comments were received: • There are too many outsiders invited to the VIP reception. Reserve it for officials and not so much volunteers. Have a special event for sponsors before the Symposium, such as a dinner that is publicized to make them feel special. Another suggestion was made to include the artists. 9 Meeting Minutes Arts Commission Boynton Beach, Florida March 9, 2017 • There was agreement attracting private/corporate donations, and a dedicated person for fundraising and corporate marketing to collectors were priorities. As they develop sponsor programs they could make improvements. Ms. Coles- Dobay noted there is a sponsor page on the website. • Upscale marketing was needed. There are tents that are much nicer and more appealing. Ms. Coles-Dobay noted the tent was mentioned as was the Library Program room as they are segregated and not cohesive. Ms. Coles-Dobay asked for the most pressing thought which was hiring a specialized marketing company to grow the event nationally and internationally. Ms. Oyer liked the event logo and heard suggestions the K needs to be bigger or the rest smaller. Marketing materials should also be addressed which could be given to the marketing person to implement. Ms. Louis asked how the event is marketed. Ms. Coles-Dobay showed how the event was marketed on the spreadsheet. Ms. Louis thought the mail outs were effective and it was important to cover the local and regional market and have a two-tiered approach. It was noted the Coalition of West Boynton Residents Association were not aware of the event. There was agreement hiring a dedicated someone to market the event was the highest priority. Ms. Oyer suggested someone should make the kinetic logo into an art piece. Artists/artwork was reviewed. Ms. Oyer heard about 12 complaints the artists had walked away from their piece and was not available to answer questions or sell Ms. Lorenz did not want to have repeat artists. Mr. Slocombe commented it is hard to source a whole new set of artists. Ms. Coles-Dobay agreed, but pointed out if they grow the event and expand to reach more artists, it will affect the budget. The Arts Commission pays an artist stipend of $1,000 and some artists are paid $2,000 depending on the level of artist and the Arts Commission covers the expense to ship the artwork to and from the event. The Revelation piece cost $3,500 to ship one way from California to Boynton Beach and then back, bringing the total to $9,000 for the artist to be present with his work. Artwork from overseas costs more. They can invite international artists, but the City must be prepared to increase the budget to incentivize artists to participate. She commented there is negotiation involved. Some artists would be happy to show their work for $1,000 and deliver and install it themselves. Ms. Coles- Dobay noted installation fees are separate. The installation crew uses cranes and installation could cost $5,000. The Arts Commission wants to enhance the level of art and artists, but must be mindful of cost. Ms. Weiss agreed about redundancy, but it may be viewed for the first time for new event goers. Mr. Slocombe felt the same way with the tent and thought some of the pieces they had last time were some of the pieces at this event. Ms. Coles-Dobay commented they can discuss what type of kinetic art they want. There are rollerball pieces and lighted pieces. The Arts Commission can discuss the diversity of work, what they think was successful and what was not and who 1.7 Meeting Minutes Arts Commission Boynton Beach, Florida March 9, 2017 to reach out to and select for the next event. Ms. Oyer noted the Arts Commission has to consider where the event will be held next year and agreed more circulation space is needed. Ms. Huff commented the tent felt crowded and the Civic Center felt empty. She brought people with her to show them the Treeman which was there last year. It was not there this year, but her guests got to see the Bike. A suggestion was made to have some traditional pieces and some new. Ms. Oyer thought some of the art in the tent should have been in the Civic Center. Ms. Coles-Dobay agreed the space is critical and a better tent and space is needed, but fine artists do not want to exhibit in the Civic Center which is why the Civic Center is for more of the technological aspects. She thought they should discuss a larger tent on the street and have a smaller tent for something else. They can close the street for a week. Ms. Louis suggested, in reference to the repeating pieces, having attendees describe the piece they like the most in the survey and the ones that got responses could return. In the instance regarding Treeman, it was ascertained the piece was sold. Ms. Coies- Dobay explained the Arts Commission can categorize art and focus on what they look forward to seeing in the selection. Ms. Oyer suggested having a kids art program by the food tent. Ms. Weiss recommended the members have faith in Ms. Coles-Dobay to vet the programs. Ms. Louis agreed. Art is subjective. The challenge is to appeal to collectors and the public. Ms. Oyer liked the artist dinner. Ms. Coles-Dobay explained the KAO sponsored the dinner the first year. At every symposium, the artists like to have a time to chat with themselves and get acquainted with each other because they are busy during the event. One reason they come to an event is to connect, learn and share ideas. This year, the artists paid for the meal themselves, but Ralfonso paid for the first round of drinks. The conversation in the future is there a way for the event or sponsor to pay for the dinner. Discussion followed about the need to have a dedicated space for the dinner. The invitation went out and 20 people signed up, but more attended. The Board was invited and Ms. Oyer thought it was nice to meet the artists. Ms. Lorenz commented the artists from out-of-state sponsored for the Lake Worth Street Painting Festival, got about $10,000. The sponsor is listed by the picture. Ms. Oyer suggested finding out who are the corporate sponsors for the Lake Worth event and approaching them. Ms. Weiss left at 8:11 p.m. The Cultural Council contributes to the Street Painting Festival, but does not organize it. They have a separate entity organize it which attracts 500,000 people. 0 Meeting Minutes Arts Commission Boynton Beach, Florida March 9, 2017 Ms. Louis asked if the Arts Commission should bring the names of different organizations to contact to the Arts Commission and learned they should. Ms. Coles- Dobay explained many Board members are uncomfortable with asking for a donation. She had suggested the Arts Commission members talk about the event as often people want to get involved in it Ms. Weiss returned at 8:13 p.m. Ms. Oyer thought it would be good to have a write up to hand to sponsors. Ms. Coles- Dobay explained corporate sponsor packages did not work. The idea is to analyze the goal of the company and create a partnership because they can help each other with their goals. It is important to identify the audience they are selling to. Currently, this is done by developers in Boynton Beach. Ms. Coles-Dobay distributed business cards. Motion Ms. Oyer moved to table awards and the rest of the comments to the next meeting. Ms. Huff seconded the motion that unanimously passed. C. Elayna Toby Singers comments. Ms. Coles-Dobay explained Artist Elayna Toby Singer sent information. Ms. Toby Singer created the Kinetic Intentions project and held workshops. She had about 200 people participate in seven workshops. Five hundred mobiles were installed at the event and 300 attendees participated in the project. Not all the 200 participants from the workshop attended the event. Ms. Toby Singer thought an additional 300 people at the event experienced the Kinetic Connection. When the Arts Commission heard Ms. Toby Singer got her people to vote for her and that was how she won, Ms. Toby Singer advised attendees were new people. Thirty five volunteers attended. Ms. Falco-Dicorrado felt Kinetic Intentions was not something that should have been judged. It was a different kind of art and it was not fair to artists who have created intricate art. Ms. Coles-Dobay explained 493 people voted for the outdoor piece. Out of the 492, 125 voted for Ms. Toby Singer's piece. Ninety-one people voted for Four Winds and 61 voted for Well Blow Me Down artwork. The artwork for the People's Choice Awards is outdoor kinetic art. It is considered in the same category as the other artworks. Ms. Falco-Dicorrado felt it should not be considered the same as the others. Ms. Coles-Dobay thought a decision whether it should or should not be included should be decided on. A selection committee to judge the artwork selected her piece and others. Additionally, the Arts Commission was presented with all of these pieces and approved them for the outdoor exhibition. Ms. Coles-Dobay explained not everyone has to like the art and advised that is the process they use. The Selection Committee was comprised of Ralfonse, Rick Beau Lieu, Carolyn Pendelton Parker, and Paul Slater, who are public artists and Ms. Falco-Dicorrado and Glenda Hall. VA Meeting Minutes Arts Commission Boynton Beach, Florida March 9, 2017 Ms. Oyer inquired if artists who won would not be eligible for the award at the next event and Ms. Coles-Dobay suggested they discuss it. Ms. Weiss explained she had voted for Ms. Toby Singers work, but when she actually saw it won the People's Choice award, it bothered her compared to other more sophisticated artists. There were people involved with Ms. Toby Singers work. She thought the People's Choice Award can be for whomever, but there should be another award based more on art that has a panel of judges then having another strata of judging. Discussion again ensued that some attendees come to the event to see the same art and others come and want new art and a suggestion was made this be discussed when the Arts Commission selects the outdoor art for the next event. Another suggestion was made to have a local award. Mr. Slocombe suggested setting criteria for what constitutes kinetic and if each piece meets the criteria and eliminating the People's Choice Award. Ms. Coles-Dobay explained the Arts Commission holds the International Kinetic Art Symposium and there are local and regional artists that are kinetic artists. It is all considered kinetic art. Ms. Coles-Dobay suggested having the discussion at a future meeting and she will bring additional facts. VIII. New Business A. Donation of Stefan Radu Cretu's Moonfish. Ms. Lorenz explained she would not want the piece in the City and noted it has a plug. Ms. Coles-Dobay commented it is connected to a solar panel. Ms. Coles-Dobay explained the City's top three forms of art were kinetic, glass and eco art. A suggestion was made to place the donated piece at the dog park. Ms. Coles-Dobay commented it was thought it would be placed at a temporary location and it is currently in front of the Schoolhouse Children's Museum. The artwork could be reasonably maintained, but there was agreement it is not in the proper location. Ms. Coles-Dobay asked if the Arts Commission should accept the donation and if they do, where it should it be located. Motion Ms. Lorenz moved to not accept the donation. Ms. Oyer seconded the motion. The vote failed 3-4 (Chair Weiss, Mr. Slocombe, Ms. Huff and Ms. Louis dissenting.) The members will think of a location for the piece and email Ms. Coles-Dobay their suggestions. The piece can be in a shadow, but the solar panel needs sun exposure. Discussion followed the piece was good enough for the Symposium, and it was good E:3 Meeting Minutes Arts Commission Boynton Beach, lri March 9, 2017 enough to accept. If it is placed in front of a business, the business owner has to give the okay as there needs to be a private agreement Motion Chair Weiss moved to table the conversation about placement to the next meeting. Ms. Lorenz seconded motion that unanimously passed. IX. Unfinished Business None. X. Future Business A. Ocean 500 Albert Paley artwork and GO celebration XI. Adjournment There being no further business to discuss, there was consensus to adjourn. The meeting was adjourned at 8:30 p.m. Catherine Cherry Minutes Specialist 9