Minutes 06-04-19MINUTES OF THE CITY COMMISSION MEETING HELD
AT THE INTRACOASTAL PARK CLUBHOUSE
2240 N. FEDERAL HIGHWAY, BOYNTON BEACH, FLORIDA
ON TUESDAY, JUNE 4, 2019, AT 6:30 P.M.
PRESENT:
Steven B. Grant, Mayor
Justin Katz, Vice Mayor
Mack McCray, Commissioner
Christina Romelus, Commissioner
Ty Penserga, Commissioner
1. OPENINGS
A. Call to Order - Mayor Steven B. Grant
Lori LaVerriere, City Manager
James Cherof, City Attorney
Queenester Nieves, Deputy City Clerk
Mayor Grant called the meeting to order at 6:30 p.m.
Invocation by Pastor Kelley, Calvary Chapel
Pastor Kelley gave the invocation.
Pledge of Allegiance to the Flag led by Commissioner Ty Penserga
Roll Call
Deputy City Clerk Nieves called the roll. A quorum was present.
Agenda Approval:
1. Additions, Deletions, Corrections
Mayor Grant asked to table Item 6C and amend Item 5B to include travel to FL League
of Cities Conferences for the Board.
2. Adoption
A0=0
Commissioner McCray moved to approve. Commissioner Penserga seconded the
motion that unanimously passed.
Meeting Minutes
City Commission
Boynton Beach, Florida June 4, 2019
2. OTHER
A. Informational items by Members of the City Commission
Vice Mayor Katz had no disclosures.
Commissioner McCray had nothing to discuss, but he did attend the Al Amin Interfaith
Dinner and he thanked Commissioner Penserga for the invitation. The Police Department
made a pact to attend every milestone in the life of Sergeant Crowder's children.
Commissioner McCray witnessed the officers at the graduation and advised it was
impactful seeing an entire section of Officers in uniform. The Department promised
Sergeant Crowder's son they would be there for him. The Boynton Beach Police
Department does positive things. He asked Chief Gregory to let the officers know, they
are making an impact in people's lives. The class was impressed the officers took time
out to attend. He praised the Neighborhood Officer's program and advised it was working.
Cub Scouts, Boy Scouts and other organizations are working. He expressed concern
over what occurred in Virginia Beach and he wanted to ensure the employees the
Commission is making changes to keep the employees safe.
Commissioner Romelus attended the Greater Boynton Beach Chamber of Commerce
Government Affairs Council meeting and shared all the changes and upcoming events
with the Board. She met with residents of Chapel Hill and Mission Hill. She thanked the
veterans and Tom Kaiser for the annual Memorial Day activities. It is important to honor
the lives of those who gave their lives for this Country. She congratulated all the
graduates.
Commissioner Penserga had no disclosures.
Mayor Grant thanked the Commission for the City donating a cruiser to South Tech
Academy. He attended the League of Cities Installation, noting he serves on the Board
of Directors for the second time. He attended the Center for Child Counseling Adverse
Childhood Experiences (ACES) breakfast and he serves on the Palm Tran Service Board.
He placed flags on graves of veterans; he attended the Boca Chamber Annual Business
Luncheon and a fundraiser for Gold Star Mothers at Somerset Academy along with VFW
Post 535 He attended a Veteran's Memorial event at Boynton Beach Memorial Park. He
thanked all the staff who made it such a great event. He attended the Al Amin Interfaith
Dinner, went to VFW Post 5335 for their ceremony for the Forgotten Soldier Outreach at
the County Cemetery and attended a Memorial Day Barbeque at American Legion Post
164. He met with the Related Group regarding the future development of the Boynton
Beach Mall and attended the Transportation Disadvantaged Local Coordinating Board.
He was a Key Note Speaker for the Franklin Academy 8th Grade Graduation, attended
the Boynton Beach General Employees' Pension meeting and he hunted his first lionfish
at the Lionfish Derby. He thanked the CRA for holding the event. Lionfish is a very
invasive species, which is decimating the local fish population that keeps the coral reef
clean. He saw turtles and moray eels. In total, over 535 Lionfish. He commented that if
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each Lionfish eats more than one fish a day, they are saving thousands of fish each month
by holding the tournament. He also attended the Ifdar dinner at the Daca Club at Al Amin.
3. ANNOUNCEMENTS, COMMUNITY AND SPECIAL EVENTS AND
PRESENTATIONS
A. Post Session Update to be presented by Representative Mike Caruso
Mike Caruso, Representative District 89, advised the Legislature passed a $91.1 billion
budget. They set aside $3.5 billion into a savings account for a reserve bringing the
reserve account to about $8 billion. Florida is the strongest; most financially sound State
in the Country. The Legislature allocated $38 billion for health care. The governor was
focusing on health care, the environment and education. Another $16 billion allocated for
K-12 education, which was an increase of over $800 million, which equates to $243 per
student. Last year, there was a $40 increase and before that, there was a zero increase.
The per -student allocation is now about $7,700. The State invested $8.25 billion in higher
education. They transformed the education process to prioritize affordability and
pathways to careers. Educators no longer send youth to an educational system just to
get an education. The focus is to get a job. For the third year in a row, US News ranked
Florida as number one higher education system. The schools have internship programs
as well as vocational training. Representative Caruso's son signed up the Heating
Ventilation Air Conditioning program at Palm Beach State College, and when done, they
lined up a job starting between $50k and $60k. The State allocated $700 billion for
Everglades Restoration and clean water was a priority. Representative Caruso thought
the allocation was a step in the right direction. There was a $33M allocation for Florida
Forever; $4.2M for Red Tide Research; $50M allocation for beach re -nourishment; $40M
for job growth Grant Fund ar,d $16M for Enterprise Florida. There was a $21 M allocation
for libraries and $21M for the arts. Boynton Beach is in District 89, he obtained
appropriations for this district and Palm Beach County totaling $42M. Other projects
funded in the district included the FAU Henderson new University Lab, Alzheimer's care,
the Wayne Barton after school program in Pearl City.
The State passed the tax bill. It provided for $121M in tax cuts. The State is having a
back to school sales tax holiday and a hurricane preparation sales tax holiday, which is
ongoing. The State is cutting the commercial sales tax on commercial lease from 5.7% to
5.5%. The goal is zero. The referendum for the millage that passed in November added
one mil for non -chartered public schools, for public safety and capital improvements. A
bill came to the floor that looked like it would retroactively void the referendum, but was
amended. The date was changed and the funds could be used as intended.
He sponsored a Sober Home bill. The State is cracking down on the illegal process
involving patient brokers. These individuals broker patients from the treatment centers to
the Sober Homes and then refer them back up to the patient rehab centers and the patient
begins the Florida shuffle. Each time the patient is referred back to the treatment center,
the broker gets paid. The bill allows for more certifications for peer specialists and those
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helping those in recovery. The measure passed. Another bill prohibited discrimination
based on religion in the K-20 School System. Next year, Representative Caruso will be
fighting for home rule. He noted issues such as scooters and plastic straws are still under
the municipalities' control.
Vice Mayor Katz thanked him for coming and for defending the local referendum for
teachers. He hoped he would continue to do so and pressure the Governor to allocate
more funds. Teacher pay still lacks behind others by $12K. Palm Beach County has the
best school district in the State. Mr. Caruso was aware of underpaid teachers.
Commissioner McCray thanked him for the report. At the last meeting the City lobbyist
appeared. He encouraged him to look for projects benefitting Boynton Beach next year.
Commissioner Romelus also thanked him for the meeting. She echoed the prior
comments as there were several water projects sent up to Tallahassee and hoped he
would support them. Representative Caruso replied he would be happy to meet over the
summer and work on appropriation projects for the next session and his staff will contact
her. Commissioner McCray requested he also contact the City's lobbyist. Nick Cannon
will reach out to the City.
B. Mayor to accept a plaque as token of appreciation to the City from Future 6, a local
non-profit organization that provides free, ocean based programs to children with
special needs.
Wally Majors, Recreation and Parks Director, explained he has worked for the City for
33 years and worked with many non -profits, but few, if any, had as much passion and
dedication to accomplish their mission, which affords children with different abilities the
opportunity to go the ocean and go surfing. He often saw parents in tears because a child
with challenges can get up on a surfboard like any other child. The organization wants to
present a plaque of appreciation for the support they get from the City, so he asked
Benjamin Ricciardi, President and Donny Ottofaro, Executive Director to present the
plaque to the Mayor for their appreciation in allowing them to use Ocean Front Park. The
organization will be there once a month. Mr. Majors advised it has been a blessing for
Mr. Majors to be a part of it.
Mr. Ricciardi thanked the City, Mr. Majors and the Recreation and Parks Department. He
introduced his team: Donny Ottofaro, Executive Director; Steve Abbott, Program Director;
Kacie Feely, Promotions Director; Sandy Robinson, Treasurer and Scott Keane,
Development Director. Mr. Ricciardi presented Mayor Grant with a Plaque of Appreciation
and hoped Boynton Beach would be the example other cities would follow, allowing
Future 6 to expand their reach to other coastal communities. Mayor Grant wanted to
ensure announcements regarding Future 6 are promoted on the City's social media.
Commissioner Penserga commented he had wanted to volunteer for some time and
asked how he could. Donny Ottofaro, Co-founder and CEO since 2012, explained they
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started in the City in 2016. They used to float between Lake Worth and Boynton Beach
because they needed local surfers and non -surfers. The Surf program has a large
volunteer group of well-known surfers. They are the volunteers in the water and choosing
the waves. Safety is the number one concern. Other volunteers are spotters and
cheering them on. No experience is not required. The next surf date is June 22, 2019,
from 8:30 a.m. to noon. The ratio of volunteers to participants is three to one and the
volunteers arrive at 8 a.m. In May, there were 41 children. Commissioner Romelus
congratulated them. The City has Barrier Free Park and now has another opportunity to
provide another activity for those with special needs.
Mayor Grant announced the D -Day event on Thursday, June 611, at Veterans Park
celebrating the 75th anniversary. There will also be a speaker regarding the Battle of the
Midway. He hoped staff would publicize the event.
4. PUBLIC AUDIENCE
INDIVIDUAL SPEAKERS W ILL BE LIMITED TO 3 MINUTE PRESENTATIONS (at the
discretion of the Chair, this 3 minute allowance may need to be adjusted depending
on the level of business coming before the City Commission)
Susan Oyer, 140 SE 27th Way, distributed a handout about Baltimore and the City
Greening Initiative. The City was rolling out the program to the rest of the nation. It
provided an overview of the article she retrieved from stream to sea.com. She noted the
articles did not mention titanium dioxide, which causes organ failure. The notion was the
benefits of preventing skin cancer outweigh the risk of organ failure and destroying ocean
life. Mayor Grant asked about locations that have banned Styrofoam, and learned
Orlando enacted something last week. Hollywood initiated a ban in 2019 and Gainesville
passed something, which will be effective January 21, 2020.
Michael Greenberg, 3240 Ridge Lane, had problems with flooding and he attended a
City Commission meeting. Andrew Mack, Development Director and Gary Dunmyer, City
Engineer got involved. They acknowledged the problem, created a plan, executed it and
he was present to express his gratitude. On a different matter, he has a medium sized
dog that loves the beach. He was aware something occurred in December and nothing
went forward. Juno Beach is immaculate and his fiance does volunteer work cleaning the
beach. He acknowledged there may be other unknown issues.
Alan Hendricks, 122 SE 4th Avenue, passed out information and announced the grand
opening of the MELT bus in Boynton Beach. This is a 40 -foot transit bus that Annette
Gray transformed to a mobile classroom, with a small conference room. The bus is in
addition to her existing business. The Happy Hour celebration is on Friday, June 7th, at
First Transit with music and food. The concept is the bus brings the training to the
individual. Commissioner McCray wanted to ensure all was legal. Ms. LaVerriere agreed
to coordinate, review, and have the service advertised through the Recreation
Department.
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Lisa Hargrove Kallai has owned and operated a business at 810 Federal Highway for
16 years. A man purchased the property south of hers and rented to two tenants. One
tenant was a beekeeper. The tenant moved out and now she had a problem because
the bees were on her property. She got a letter from the City about the bees, which cost
her $500 to remove. In addition, she got an extensive letter from the City requiring her to
re -landscape, re -asphalt and address several other items in 20 days, which will cost about
$8K. She went to the CRA for assistance and they would reimburse her for money to
take care of the violations. She got one letter from the City dated March 7, 2019, advising
they were trying to beautify the area. She suggested holding charrettes like the one they
did in Delray Beach. Delray Beach would put plans together, assist property owners with
improvements, such as finding asphalt and other needed vendors, and negotiate a good
price on their behalf, which financially aids the property owners, while the City would get
the desired result. She sought input from the Commission.
Commissioner McCray requested more information about the location. He wanted staff
to provide extensions. Ms. Hargrove thought it would be more cost effective if all the
property owners got together to make improvements at the same time. Ms. LaVerriere
agreed to work with Ms. Hargrove
No one else coming forward. Public Audience was closed.
5. ADMINISTRATIVE
A. Appoint eligible members of the community to serve in vacant positions on
City advisory boards.
Mayor Grant read the openings. There were no applicants.
B. Appoint Voting Delegate for the Florida League of Cities Annual Conference,
August 15-17, 2019.
Mayor Grant asked if anyone wanted to attend the conferences. Mayor Grant will attend.
Commissioner Romelus would like to attend the legislative policy later this month in
Orlando. Commissioner Penserga volunteered to be the Voting Delegate.
Motion
Vice Mayor Katz moved to approve Commissioner Penserga as the Voting Delegate.
Commissioner McCray seconded the motion that unanimously passed.
Mayor Grant requested a motion for travel to the Florida League of Cities conference and
hearings.
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Motion
Vice Mayor Katz moved to approve. Commissioner McCray seconded the motion.
Commissioner McCray requested when a Commission members attends a conference,
they give a short summary of what they learned. Commissioners Penserga and Romelus
agreed to do so.
Vote
That unanimously passed.
6. CONSENT AGENDA
Matters in this section of the Agenda are proposed and recommended by the City
Manager for "Consent Agenda" approval of the action indicated in each item, with
all of the accompanying material to become a part of the Public Record and subject
to staff comments
A. Approve revisions to and addition of project(s) to the Fiscal Year 18-19
approved surtax projects.
B. PROPOSED RESOLUTION NO. 19-058 - Approve the temporary road closure
of the lanes in the 2000 Block of State Road 5 (Federal Hwy) - 700 feet of the right
lane heading Northbcund and 400 feet of the left lane heading Southbound on
Thursday, July 4, 2019 for the annual 4th of July event, and authorize the City
Manager, or designee, to apply for the State permit for the temporary road closure.
C. PROPOSED RESOLUTION NO. R19-059 - Approve and authorize the Mayor
to sign the thirteenth amendment to the Site Lease and Joint Use Agreement
between the City, Palm Beach County, and New Cingular Wireless PCS, LLC (fka
AT&T Wireless) to allow antenna modifications by Cingular and to update the tower
schematics exhibit of the lease for the telecommunications tower at the Rolling
Green Municipal Complex (515 NW 14th Ct).
D. PROPOSED RESOLUTION NO. R19-060 - Authorize the Mayor to sign three
(3) general utility easements for Town Square project.
E. PROPOSED RESOLUTION NO. R19-061 - Approve the award of the City of
Boynton Beach Entrepreneurship and Business Incubation Grant to the first ranked
grant applicant for each of the six grant categories and authorize the City Manager
to sign Grant Agreements with the six (6) recipients.
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Mayor Grant pulled this item. He wanted to know who the grant applicants were and how
they were judged.
David Scott, Director of Economic Development and Strategy, explained this year, the
City Commission approved $50K for entrepreneurship and incubators. Small businesses
are the core of the City and the City wants to support them. The grant was advertised and
geared for new and existing incubators and small work groups. They targeted existing
incubators that would support small businesses and new incubators. They created four
$2,500 grants for work groups to focus on youth, women, technology and regional
approaches to entrepreneurship and focus on the groups and bring a report back to the
City what the best practices Pre and what works. The goal is to look at What Works Cities,
which has larger grants and bring back information generated from the reports they can
then present for an application.
He reviewed the grants and categories. In reference to regional approaches, staff has
worked with the County and the State in addition to the Business Development Board and
other local cities to determine how to work together as a partner to create an
entrepreneurship enterprise and provide appropriate support. Staff advertised the grant
on the City's website, social media, through press releases and direct email to known
partners and interested entities. Partners the City worked with included Business
Development Board, the Chamber of Commerce, Palm Beach State College, South Tech
and a few others. The grant opened April 3rd and closed on May 3rd. The plan is to get
their partners up and running, so they can expend the grant by the end of the budget year.
They have requested, if the grant is successful, additional funds next year to repeat the
grant next year. Six organizations responded 1909 Boynton Beach; Be. Learn. Grow.
LLC; Connect To Greatness, Inc.; GBDC Entrepreneurship Institute; Goddess School;
and Referral AIM.
Joe Russo, Executive Director of 1909, commented he previously explained a bit about
their proposal. He was applying for a Section 1 B Grant for a new business incubator
grant and two of the working group grants for the regional network on entrepreneurship
and the technology sector, Lucas Vogel is involved in 1909. They proposed to have the
same operation they have in West Palm Beach and Delray Beach. Mr. Russo explained
1909 has two ongoing business accelerators that have 32 entrepreneurs between the two
incubators going through a six-month process. Students receive a two-month in -class
curriculum taught by trained facilitators and then a four-month mentorship. Mr. Russo
indicated 1909 will also work with students through its working groups and will dive into
what is really going on in technology and in the regional network of entrepreneurship
throughout Palm Beach County. He noted business owners go between Delray Beach
and West Palm Beach and in between the borders of the community. What 1909 builds
collectively in Palm Beach County will affect the entrepreneurship eco -system collectively.
Since Boynton Beach is between the two other programs, a program in Boynton Beach
is perfectly scalable, and there was a section in the grading process about scalability, and
1909 scored high with the intent of building it in the City for years to come. They are
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building an organization for founders and 1909 is the founding year for Palm Beach
County.
Dr. Angela Shuttlesworth, Founder and CEO of Be. Lead. Grow. LLC, currently works
out of co -work Boynton operations on Quantum Boulevard. Her company is geared
toward preventing toxic work environments through teaching employee engagement,
leadership empowerment and establishing safe spaces for creativity and innovation.
Palm Beach County conducted a disparity study. Her focus is on women entrepreneurs
and ascertaining issues they face. They have a healthy model. She gave an example of
the survey. They had to give a timeline, they would look at registered vendors and
minority businesses the City has, create focus groups and take the data and submit a
report to the City. The grant is a four-month grant and participants have to identify the
outline of what they will produce within the first two months.
Ronald Russo, Founder of Beach Labs, explained there was no relation between him
and Joe Russo. He explained Beach Labs is a creative agency incubator that he founded
in April. After he set up the incubator, he read about the grant opportunity so he applied.
He is currently looking for office space in Boynton Beach. He withdrew his application as
Joe Russo did an incredible job in downtown West Palm Beach as well as Delray, and he
supports what he is doing. Beach Labs is a 501 (c) 3.
Cassondra Corbin-Thaddias, President of Connect to Greatness, (C2G) explained the
organization empowers African -America middle -school boys to become leaders and
change makers. It looks at youth and what their interests are as it relates to post high
school careers. They proposed to survey youth from Boynton Beach High School,
Quantum and South Tech Academy. There are over 3,100 high school students and they
will survey 10% of them. Based on the survey, they will identify businesses in Boynton
Beach that align with those interests and identify the gaps. They will identify youth friendly
businesses that may be interested in offering apprenticeships/internships of summer jobs.
"Sheila" planned to use two instruments to identify youth skills and their beliefs about
themselves as entrepreneurs and their career interest and the other is evaluation of
businesses to see if they align. Students want certain careers, but there are no jobs
aligned to those interests. The grant will evaluate what careers students intend to have
and then provide mentorships and internships.
Commissioner Penserga thought the program was wonderful and asked what happens
after youth connect with a business or mentor, and asked if they follow the students.
Sheila responded that is not part of the grant. C2G will collect the data, conduct interviews
with youth and businesses and try to connect them. Follow-up would be an entirely
different part. There is not a lot of research about career education in this area. It would
be beneficial for the City to connect the data. The boys come into the program in the 6th
grade and remain until the 8th grade. After graduation from the program, they will return
to the program serving as coaches and mentors and continue to connect with their
coaches over the past few years. The ultimate goal is to have them graduate high school.
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Commissioner Penserga asked if the grant will expand a program already in existence
and learned C2G would be three years old in September. This grant looks ahead for what
is possible for the boys because they will entering high school.
Annette Gray, Founder of Global Business Development Center (GBDC)
Entrepreneurship Institute, explained GBCD has been around for 12 years and has had
a variety of organizational structures. She started as consultant with the Small Business
Administration and some of their resource partners. She later developed the GBDC
development center as she felt they needed more technical assistance than GBDC just
coming in getting counselling and leaving. She explained they were not competitive
because they were not a 501(c) 3, and the majority of the funding went to SBA partners.
She advised four years ago she transitions to a non-profit. They focus on entrepreneurs
of all ages. They have youth and adult programs, where they help entrepreneurs launch
from concept to implementation of their business. They provide back end and incubator
support for those organizations. They also work with private and public sectors to create
entrepreneurship cultures. This grant will focus on development and having technical
assistance for City businesses. They will work closely with the City's Business Tax
Receipt office for one to five years. The program goes beyond mentorship, counselling,
and workshops. They focus on technical assistance. One program will be a weekend
business, start-up boot camp. When the boot camps is over, the owner will have named
the business, incorporated the business, selected an EIN number, registered as a vendor
with the State, possibly have a one page website and will have ordered business cards.
They focus on tangibles and result oriented programs. They also have a business plan -
writing workshop. They work under the existing business incubator. Commissioner
McCray noted the City has been helping Ms. Gray for some time.
Amanda Minton, Operator of the Goddess School, inquired there were so many brick
and mortars in downtown that are vacant. She noted there is one shop, the Sol Oasis,
with women without their own signs and finding out what is the barrier. She questioned
if they knew how to run a website or fear of technology, or lack of a mission. Ms. Minton
would use the grant to find out. Commissioner McCray noted the CRA assists new
business and has staff, which will help them get their business off the ground and
publicized. He did not want duplication.
Chris Fab, Founder of Referral AIM distributed information and explained the
organization teaches photography skills to youth, veterans and women. They tailor
photography equipment to specific interests and they provide portraiture macro -lenses
and various other lenses for all types of photographs__: Big Brothers Big Sisters has 20 to
40 youth interested in the program, if funded. Ms. Fab also spoke with Todd Johnson at
the Ezell Hester Community Center who also supported the project. By the end of each
program, which runs four to six weeks, youth will have learned specific photography skills
and also build their own Visura website, learn editing skills using VSVO Editor and learn
how to maintain integrity during the editing process. The students will create calendars
for photography related competition, starting with young and continuing to veterans.
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Mr. Scott reviewed the project criteria and read the scoring. The Evaluation team was
comprised of Debbie Majors, ADA Coordinator; Saleica Brown, Business Tax and Zoning
Manager; and John Durgan, Special Projects Coordinator. The evaluations were
conducted and tallied. The Category 1(a) grant recipient (Existing Incubator) was GBDC.
The Category 1 (b) grant recipient (New Incubators) was 1909. The Category 2 grant
recipient (work groups for women) was Be. Lead. Grow. Category 2 grant recipient (work
group for youth) was Connect to Greatness (C2G). The Category 2 grant recipient (work
group for technology) was 1909. The grant recipient for the Category 2 grant (work group
for regional networks) was 1909.
Commissioner McCray inquired how much money each group would receive and learned
Category 1 (a) and (b) would each receive $20,000. The four Category 2 grants were
$2,500 each. Beach Labs Inc., Referral AIM, and The Goddess School were not funded.
Commissioner Romelus wanted to see how the committee ranked the applicants and
reviewed the information.
Commissioner Penserga was excited about the awards for 1909. He thought it was good
for the future of the City and good for where the City was going. He asked if 1909 secured
other funding. Mr. Russo explained the organization began November 1st, with support
from the Knight Foundation and a $250K grant, from the FAU Adams Center for
Entrepreneurship, who is their primary partner. The Adams Center is also developing a
future curriculum for ongoing programs and cohorts. 1909 will take the $20K and combine
it with the two $2,500 grants to have a $25,000 program which can be scaled and fulfill
the City's needs in one holistic effort. The participants pay a fee to cover the cost of
program materials, which would not exceed $300 for the six months period, which is $50
a month for current programs. The fee pays for 1909 facilitation costs, materials,
programs, and licenses as contained in the financial plan.
Commissioner McCray noted 1909 was receiving $25,000. He asked who developed the
amounts given to each recipient. Mr. Scott explained staff needed to decide if the
committee wanted one single $50K grant for businesses or incubators, and spoke with
partner and other cities to determine how to spread the funding. Staff also consulted the
private sector and staff recommended the Board accept the rankings and suggest the two
$20K and four $2,500 for the working groups. Other organizations were not prohibited
applying for more than one grant. Commissioner McCray queried how much Ms. Gray's
group received over the years from the City, noting GBDC received funds from the Police
Department and other entities. Ms. Gray commented she could not give a total figure,
but noted a distinction between her incubator and some of the other programs. She
explained GBDC is not a fee-based program. The $20K was all for free programming for
the participants. The GBDC give $500 back in tangible assets to the people who are
competitive in the program. Participants can choose between a website, business cards
or marketing materials. She has received prior funds from the City for specific youth based
programs. The incubator is a capacity -building grant for small businesses that came from
the City's survey. GBDC will deliver and address deficiencies reflected on the survey.
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Ms. Gray indicated GBDC was different because their Mobile Entrepreneurship
Leadership and Training (MELT) bus would go to people who cannot come to the
incubator lab. The bus will go to individuals who cannot leave their small businesses.
They are mobile, which is the different between their application and other applications.
Commissioner McCray did not support funding one group all the time. The City needs to
take care of everyone. He noted when individuals submit applications; he wanted all to
have a chance at receiving grant funding.
Mayor Grant noted the GBDC had made presentations to the City Commission in the past
and asked if this would continue. Ms. Gray responded it would. It was her way to share
the program results and of saying thank you to the City for its support. Mr. Scott advised
that at the end of the four months, each grant recipient would report on his or her program.
Mr. Scott explained the work group recipients are paid up front. The larger groups get
$10K up front and then $5K and $5K.
Commissioner Penserga asked about the sustainability of the MELT bus. He asked what
would happen after the $20K is expended and learned the bus was being underwritten
by the advertising on the bus. They uses the same business model as Palm Tran uses
for sustainability.
Commissioner McCray encouraged the applicants who were not funded to reapply for the
next round of funds.
Motion
Vice Mayor Katz moved to approve. Commissioner Penserga seconded the motion. The
motion passed 4-1 (Commissioner McCray dissenting.)
F. Approve reduction of performance bond #NRIFSU0704412 for the completion
of the landscaping, paving and grading improvements in association with the
Officer Joseph Crowder Park & Dog Park project from $512,642.31 to a 5%
warranty bond in the amount of $25,632.12 to be held by the City for a period of
one (1) as the warranty against defect.
G. Authorize utilizing the Palm Beach County Bid #17-005/ZG for Landscape
Installation with A Cut Above Landscape & Maintenance, Inc. of Loxahatchee, FL
for Public Works Forestry & Grounds Division to salvage and relocate the
remaining trees and palms located within Town Square project that could not be
relocated during the demolition phase and to furnish and install plants and material
on an as needed basis for an annual expenditure in the amount of $120,000 for
the extent of the contract. Palm Beach County's procurement process satisfies the
City's competitive bid requirements.
H. Approve the minutes from City Commission meeting held on May 21, 2019.
12
Meeting Minutes
City Commission
Boynton Beach, Florida June 4, 2019
Motion
Vice Mayor Katz moved to approve the remainder of the Consent Agenda. Commissioner
McCray seconded the motion that unanimously passed.
7. CONSENT BIDS AND PURCHASES OVER $100,000
A. PROPOSED RESOLUTION NO. R19-062 - Authorize the City Manager to sign
the proposal and purchase of 6 Mobile Diesel Generators from TAW Power
Systems, Inc. of Pompano Beach, FL, a Kohler Generator Systems Distributor for
the sum of $252,552, at a discount of 8% from pricing of the national Sourcewell
Contract #120617 -KOH. Sourcewell procurement process satisfies the City's
competitive bid requirements.
B. PROPOSED RESOLUTION NO. R19-063 - Authorize the City Manager to sign
a contract with Killebrew, Inc. of Lakeland, FL for scope of work that includes pre -
chlorinated pipe bursting of potable water mains on Loquat Tree Dr. and Old
Spanish Trail, in the amount of $426,950 plus a 10% contingency of $42,695 if
needed for staff approval of change orders for unforeseen conditions for a total
expenditure of $469,645.
Motion
Vice Mayor Katz moved to approve the Consent Agenda for Bids and Purchases over
$100,000. Commissioner McCray seconded the motion that unanimously passed.
Vice Mayor Katz requested adding a Future Agenda item regarding dogs on the beach.
He wanted a discussion about the next step for dogs on the beach. Mayor Grant preferred
to hear the item in August.
Mayor Grant read the press release regarding City Hall Tilt Party on Monday, June 17th
from 11 a.m. to 1 p.m.
8. PUBLIC HEARING
7 P.M. OR AS SOON THEREAFTER AS THE AGENDA PERMITS
The City Commission will conduct these public hearings in its dual capacity as
Local Planning Agency and City Commission.
9. CITY MANAGER'S REPORT - None
10. UNFINISHED BUSINESS - None
11. NEW BUSINESS - None
13
Meeting Minutes
City Commission
Boynton Beach, Florida June 4, 2019
12. LEGAL - None
13. FUTURE AGENDA ITEMS
A. Approve request for Conditional Use and Major Site Plan Modification (COUS
19-001 / MSPM 19-006) for 7 -Eleven, Inc., to allow redevelopment for a new 2,540
sq. ft. convenience store, a 3,096 sq. ft. gas station canopy composed of six (6)
pump stations, and related site amenities and improvements, on a 0.84 acre parcel
located at 4798 N. Congress Avenue, in the C-3 (Community Commercial) zoning
district. Applicant: Grant Distel, 7 -Eleven, Inc. - June 18, 2019
B. Approve amendments to the Land Development Regulations, Chapter 4, Site
Development Standards, Article I, Environmental Protection Standards, Section 4,
Standards, to create regulations requiring proper application of fertilizer to protect
water bodies, and amendments to Chapter 1, Article II, Definitions, to add
corresponding definitions. Applicant: City -initiated. - June 18, 2019
C. Approve proposed code language implementing CRA Plan -Group 4 (CDRV 19-
003) — Amending the LAND DEVELOPMENT REGULATIONS: (1) Chapter 1.
General Administration, Article II. Definitions, Article III. Relationship to
Comprehensive Plan, and Article IV. Redevelopment Plans; and (3) Chapter 3.
Zoning, Article III. Zoning Districts and Overlay Zones, to continue implementation
of revisions related to modification of the future land use categories and to other
recommendations of the Community Redevelopment Plan, including creation of
the Cultural District and Boynton Beach Boulevard Overlays. Applicant: City -
initiated. - June 18, 2019
D. Commission wants to discuss public safety as it relates to the Town Square
Redevelopment - June 2019
E. Senator Lori Berman and Representative Joe Casello to give a post -legislation
update - June 18, 2019
F. Update by 2020 US Census Marketing efforts by Laura Landsburgh, Marketing
Manager — June 18, 2019
G. Department to give brief presentation of their operations
Development - July 2019
Library - September 2019
H. Staff to review Development Department's plan review processes to identify
efficiencies and technologies to assist with timely review of plans/projects - July
2019
14
Meeting Minutes
City Commission
Boynton Beach, Florida June 4, 2019
I. Budget Workshops for 2019/20 proposed budget:
Budget Workshops at Intracoastal Park Clubhouse;
Monday, July 15, 2019 @ 5:00 P.M.
Tuesday, July 16, 2019 @ 10:00 A.M.
Wednesday, July 17, 2019 @ 2:00 P.M.
J. Dorothy Jacks, PBC Property Appraiser to address the Commission - August
6, 2019
K. Staff to present updated Social Media Policy - August 20, 2019
L. The Mayor has requested a discussion of possible changes to Seacrest Corridor
zoning and land use including expedited permitting — TBD
14. ADJOURNMENT
u• .a
Commissioner McCray moved to adjourn; Commissioner Romelus seconded the motion
that unanimously passed. The meeting adjourned at 8:07 p.m.
(Continued on next page)
15
Meeting Minutes
City Commission
Boynton Beach, Florida June 4, 2019
ATTEST
eenes er Nieves
Deputy City Clerk
Catherine Cherry
Minutes Specialist
16
CITY OF BOYNTON BEACH
Mayor - Steven B. Grant
Vice Mayor — Justin Katz
Commissioner - Mack McCray
Commissioner — Christina Romelus
Commissioner — Ty Penserga
June 4, 2019
Dear Members of the Commission,
I was horrified to learn today that the copy of the incubator grant submitted contained a significant
error. The grant copy submitted was sent with the Microsoft Word program track changes feature
enabled. I assure you that this was not the intent of my team. This was a clerical error and due the cone
of silence, I was unable to address the matter with staff or recall the submission. I have attached a
clean copy of the grant proposal for this evening's discussion.
I am aware that is step may be late; however, I could not in good faith let the previous document stand
as the final representation of the organization. Thank you for your time and kind consideration in
tonight's deliberations.
Respectfully,
Arlreel�, �i-ay
Annette Gray
Founder GBDCEI
. R
Entrepreneurship Institute
Category 1 Business Incubation Existing Business Incubator
Annette Gray Founder
1500 Gateway Blvd #220 Boynton Beach FL 33426
info@gbdcei.com phone 561-894-4510 fax 561-894-4501
WWW.GBDCEI.org
Type of organization: 5010 3 status approved in 2014
Submission Date: May 3, 2019
Amount of Funds Requested: $20,000
Desired City Assistance'
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Executive Summary
GBDC Entrepreneurship Institute is expanding its incubation
services and reach through a newly developed asset; The
Mobile entrepreneurship and Training Unit. The expansion
to mobile and virtual incubation is fueled by the entrance of
the millennial generation into the market place as employees, business owners and consumers.
Industry trends have shifted from physical incubation to Meetings and Events
virtual incubation combined with agile co -work Spaces. This .,in 10 business owners and managers will attend quarterly meetings to help
GBDCEI proposal and proposed programs are focused and
tied directly to the outcomes of the business survey
conducted by the Boynton Beach Economic Development
Department and current trends facing incubators,
entrepreneurs and micro enterprises.
city staff and other business owners improve the business environment of
Boynton Beach
• Over halt of business owners and managers would attend business
networking group events
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Target Audience. The Boynton Beach Business Survey
shows 61 % Boynton Beach business have 1-5 employees and the Business Tax Receipt
department shows that 2561 business have registered a license in the past 3 years. Given the
SBA's finding that most business fail in the first year of business or by year 5 GBDCEI has
chosen to focus on this target population of emerging (startup), Entrepreneurs and Small
businesses in their first five years of operation. In Business Owners and Managers
intake process and application will be used to • 2 in 5 Boynton Beach owners and managers have operated their
determine the stage of business and areas in which business in the City for fewer than 5 years
the business needs assistance. The program will t'n&r I year
include training, technical assistance and one on 1- """k
one coaching for those who are in the concept 10years � l
development to those who have been in operations 11
-10rAf, �'1
for five years or less. Ch•M 2V years
Program Focus
• Development of business plans to improve business operations methods and increase
chances for funding
• Funding Application Technical Assistance
• Technical Assistance with Small/Disadvantage, Minority, Female Certification with the City,
County and State.
• Training and Technical Assistance with, Digital
Marketing, Social media and branding.
• Levering technology and agile work teams to
offset employee turnover and improve
sustainability
• Provide mentoring and networking opportunities
with more established businesses and vendors
Program Delivery Methods
Top Business Difficulties*
Difficulty n•rnriling/n•lamhtg nmployts`t 30%
prnuilling 26%
FkIMr1Ww1 trstf 26%
Inwfficrent parking -20%
Brclriclivr• bininr•tis wgulalion% -19%
Safoty -18%
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• Group Training
• One on One Technical Assistance ( In partnership with the SBDC)
• Volunteer Mentorship Program (In Partnership with the Chamber
• Annual Conference ( In partnership with Community Business Support Industries
• Monthly Networking Event ( In Partnership with the
Chamber)
• Funding Assistance (in partnership with Accion USA)
Project Description: This proposal is to request funds
towards the expansion costs of business incubation training
and support counseling services for emergent and growing
businesses of Boynton Beach.
Project Deliverables:
Additional Business Difficulties*
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• 6 business success training series will be conducted, with 8 separate classes of 25 people
participating in the series
• A monthly meet the expert round table mentoring event will be held
• An annual professional development conference will be held
• 10 participants will receive stipend credit totaling $5000 ($500 each) toward tangible paid
business development tools and services offered by GBDCEI such as business cards, website
development, Social Media Platform setup, graphic design. (This will not be given in cash or
monetary tender but is services)
• Monthly tracking of program participants
• Participants surveys
• 200 program participants
• 30 business plans
• 160 counseling sessions
• 50 candidates successfully complete the minority or small business certification process
• 50 participants assisted with funding applications
• Increase the number of new businesses that are started in the city boundaries
• Increase the number of existing businesses' expansion efforts
• Increase the number of business owners in obtaining private capital
Amount of Funds Requested for Project: $20,000
Applicant Organization
GBDC Entrepreneurship Institute (GBDCEI) is the Black Chamber of Commerce 2018
Nonprofit of the Year Award Winner. GBDCEI began as a for profit business incubator Global
Business Development Center founded by Annette Gray; after serving as a consultant and trainer
for the SBA and many of the SBA's Resource Partners in South Florida. The structure was
changed to a nonprofit structure in 2014 was precipitated by market place demand and clients
who are accustomed to free services funded by the SBA to resource partners. As a result,
competitively and comparatively a for-profit incubator with paid service was not eagerly sought
after by clients particular after the economic down turn of 2008- 2011.
GBDCEI is incorporated as a non-profit charitable organization and an educational Community
Development Corporation. The organization is an essential part of the South Florida economic
development t and is sought after by both clients and strategic alliance partners looking to
expand their mission beyond their front door. GBDCEI strives to improve local communities by
applying innovative development strategies and by promoting job creation via small business
ownership. Today, GBDCEI focuses on developing entrepreneurs, future entrepreneurs and
building capacity for existing small businesses.
GBDCEI was founded by Annette Gray. Annette Gray is an established Business
Management and Economic Development Specialist, an international keynote speaker and
business trainer. She is currently a Commissioner on The Palm Beach County Advisory
Commission on the Status of Women and the former Chairperson of the Delray
Beach (CRA) and the former Vice -Chair of the Delray Beach Marketing Cooperative
(DBMC). Prior to entrepreneurship, she led and managed teams at Fortune 500 Companies,
such as MBNA America Bank and government entities such as the City of Boynton Beach
CRA and West Palm Beach DDA. She has over twenty years of experience in marketing,
economic development and strategic planning in the private and public sectors. Annette has
spent the last 15 years dedicated to the development of entrepreneurs and small businesses.
She has served as an SBA Consultant and Trainer, for The Florida Women's Business
Center, The Jim Moran Institute for Entrepreneurship, The Urban League of the Palm
Beaches, the Boynton Beach CRA (Full CV Attached)
The Board is very tactical combination of individuals who has the skills relevant to the navigate
thee challenges faced by our clients today's market place
• Alterraon Phillips, ESQ. Chairman Legal council
• Rocio M. Davis Vice Chair Non -Profit development background
• Stephie Rockwell Secretary Digital Media Marketing, Public Relations Governance
• Representative Joe Casello, Government Public Policies Governance
• Donald Norris Information Technology Governance
• Corey O' Gorman Private Sector Sponsorship Governance
• Maryan Payne Millennial Advisor
According to UBI Global Business incubation is growing rapidly, particularly in the areas of
Innovative new programs like pre -accelerators, virtual incubation, integrated co -working space.
GBDCEI is well ahead of the curve of these trends. GBDCEI began delivering and specializing
in virtual incubation approximately three years ago. This decision was influenced by the
multigenerational shift in the marketplace. While Boomers sought out bricks and mouther
incubation the Millennial generation expressed a desire for entrepreneurship at the beginning of
their careers not at the like their boomer counterparts. They also expressed their desire to be
more agile because they have a better capacity to leverage resources globally via the worldwide
web.
GBDCEI's response to the new trends and demand of clients was to focus on virtual and mobile
incubation. This takes the form of a former Palm Tran Bus retrofitted to deliver training and
resources to entrepreneurs, solo-prenures and small micro enterprises. This target population
finds it difficult to leave their operation to take advantage of resources. Subsequently, a mobile
service that comes to them will be invaluable.
According to the Boynton Beach Business Tax receipt office there are approximately 2561
business that are between 1 and 3 years in operation. GBDCEI with the Mobile
Entrepreneurship Leadership and Training Bus will target this population with, Incubation,
training, technical assistance and one on one business coaching. According to data from the
Bureau of Labor Statistics: about 20% of business fail in their first year, and about 50% of small
businesses fail in their fifth year. The GBDCEI team recognizes the importance to the Boynton
Beach economic landscape to ensure that the city's business success rate during the critical
period is better than the national average.
Incubator Facilities:
GBDCEI serves clients from a bricks and mouther location at 1500 Gateway Blvd. Boynton
Beach. The services are enhanced by the MELT Bus. Prior to the mobile unit GBDCEI served
clients from an 1800 sq. ft. office on Congress Avenue. GBDCEI also partnered with local
community organizations to use their space and extend the reach in the community The
Organization does not currently have a formalized incubation from which clients graduate.
Clients are served based an in-depth needs analysis. A la Cart Services are selected by their
clients based on their needs
GBDCEI Currently offers the following Virtual Incubation
• Mailing Address
• Telephone number or answering
Professional Services
• Social Media and digital marketing
• Bookkeeping/Accounting
• Payroll
• Business plan development
• Business Structuring ( Formation, licensing, trademark, Patenting, Small business
certification, Barcoding Assistance, Marketing Branding, Graphic Design, website
development and Social media marketing)
Tenants: GBDCEI have served over 200 clients. Additionally, over 3000 clients have attended
the workshops, conference and networking events. Clients are identified by client intake files
and data sheet that are kept for five years. Attendees to event, conferences, workshops and
networking events are identified by attendance rosters and sign in sheets. It is estimated that the
MELT BUS retrofitted with 20 computers, will double our capacity and the number of clients we
serve .A small sample of incubator clients and services is indicated below and reflects the variety
of industries that the organization has served:
• Chameleon Security Group (Office Space, Bookkeeping, Payroll, SSM, Business
development )
• Miami Beach Fire Benevolent Association (501c3 Structure)
• Brandon Flowers Foundation (501 c3 Structure Corporation Structure Phone service)
• Marius Boyd (Business Development)
• Palmaress Research (Website development, Corporation structure phone service
• Bill Tome Foundation (501 c3 Structure)
• Watts Accounting (Office space, SSM, business development referrals)
• Computer Bargains (Office Space,, SSM, Business development
• Shades and more (Social Media Marketing)
• Diakare Dialysis (Business Plan Development)
• ER Healthcare Consulting (Website development, business plan development,
• TIV Fragrance (Website development, SSM)
• PSJ Law & Associates (Business Plan Development )
• Sing it Again Miss (Business Plan Development)
Business Model: Given the research surrounding the incubation of small businesses the
GBDCEI team plans to remain mobile to reach as many clients as possible. Easy access to
resources is vital to business owners who are solo or 2 people operations. GBDCEI will also
continue to identify strategic alliance partners to ensure a broad reach. A brie audit of today's
SBA resource providers with non-mobile resource indicates that the internet and conflicting
priorities has reduced the number of client willing to travel to a bricks and motor office.
Prior to the MELT bus GBDCEI was complete funded by fee based services, grants and
fundraising activates. The MELT BUS provides another level of revenue from advertisers on the
side of the bus. Additionally, strategic partners will be given the opportunity to use the bus for a
half or full day for a fee. Going forward revenue sources will include:
• Fee based services
• Grants
• Fund raising activates
• Mobile advertising
• MELT BUS rental
The City of Boynton Beach's Business Environment:
The City of Boynton Beach business environment is expanding. According the business survey
32% of the surveyed population indicated a desire to expand their current business. The general
population is also growing. The current population of approximately 74,000 is expected to
increase to 81,000 by 2025. Additionally, the median age continues to decrease (currently 42.8).
A final impacting factor is the extremely low unemployment rate of 3.5%. These factors are
extremely conducive to the development and continued growth in the number of small and
medium enterprises (SMEs). With unemployment low and the largest generation since the
boomers struggling to find employment they are extremely likely to turn to business ownership.
GBDCEI has several strong young entrepreneurs program. These programs serves as an
introduction to entrepreneurship. Programs such as our kid-preneur leadership academy, Future
Leaders and Entrepreneurs, Business Side of Art and Summer Youth entrepreneurship and
Training program all focus on inducing to the concept of personal job creation to youth between
the ages of 12 and 21.
The GBDCEI structure is designed to grow with the entrepreneur or business enterprise. We
have the capacity to serve and provide resources at all levels (Concept development, structure,
business development and development of exit strategy or succession planning) creating a win
win solution of businesses in the city limits
Financial Statements
GSDC Entrepreneurship Institute
Statement of Functional Expenses (990)
January through December 2018
Unrestricted Net Assets
Advertising
Business Expenses
Contract Services
Facilities and Equipment
Fund Raising Income
Internet & Software
Meals and Entertainment
Operations
Travel and Meetings
TOTAL
Unclassified
120,947.60
129.10
3,989.97
10,501.94
834.00
-44.72
237.86
427.35
3,336.47
967.03
TOTAL
120,947.60
129.10
3,989.97
10,501.94
834.00
-44.72
237.86
427.35
3,336.47
967.03
141, 326.60 141, 326.60
is ,4 AM GBDC Entrepreneurship Institute
or»>N Statement of Financial Income and Expense
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Projected Revenue 2020
Product Projected Revenue
Grants 50,000
Advertising Revenue 30,000
Sponsorships 150,000
Service Income 50,000
Fund raising 80,000
Total Projected Income
Projected Revenue 2021
Product
Grants
Advertising Revenue
Sponsorships
Service Income
Fund raising
MELT BUS
Total Proiected Income
Projected Revenue
150,000
50,000
80,000
80,000
60,000
80,000
500,000
Proposal
Incubator Activities: The GBDCEI team has structured the organization premier one-stop center
for small businesses offering a variety of services to aid them in making their business a success.
The center has three core programs that deliver its business support services a) Virtual Business
Incubator; b) the Mobile Entrepreneurship Leadership Training Unit (MELT BUS) a Technology
Program. Described below are the business support services offered through these programs:
Participants will be recruited assessed and provided the following services. As an incentive to
complete the outlined program all participants who complete the program mile stones will be
entered into a drawing to receive $500 value of services.
Training: includes individual workshops and long term workshop series that present new ideas,
practical business skills, and valuable information. Trainings are structured so that current and
aspiring business owners can learn about relevant business topics that include how to start a
business, business plan development, securing loans and other debt and equity financing sources,
procurement, marketing, and business and financial management tools.
Counseling: individual business counseling sessions are provided that are tailored to the specific
needs of the entrepreneur. Counseling sessions cover specific areas ranging from start-up
assistance, strategic analysis, business feasibility, and business planning.
Technical assistance: long term in depth consultation and hands on assistance is provided
business owners. Services include a client assessment, strategic plan, implementation plan and
evaluation of client performance, as well support on access to capital, loan packaging, grant
assistance, business plan writing, business valuations and alternative financing solutions.
Virtual Incubation: the center provides access to affordable business address, phone
number/answering and associated professional services that include bookkeeping, web
development, graphic design, social media marketing. Technology & Marketing Services: offers
multi -media services, including cutting edge websites, business cards, signs, postcards,
brochures, website design, and search engine optimization. It offers technical services in the area
of computer repair, upgrades, & restoration, virus removal and networking.
MELT BUS: offers state-of-the-art computer technology and internet access. Its workstations
equipped with DSL Internet service provide access to Internet research for business planning and
the ability to train clients on various business software products. Clients are able to access
Internet service, work on business plans, develop presentations, and produce flyers and
brochures.
Mentoring: events are held monthly in a roundtable setting to provide opportunities for business
owners to help and support each other as well as impart their business expertise and share lessons
learned.
Networking: events are held monthly to provide opportunities for entrepreneurs to connect with
business leaders, access business resources, and to stay relevant, keep up with industry trends
and connect.
Referrals: the center is connected to a network of local, state and regional business assistance
programs and services that support business owners.
Conferences: the center offers one business conferences annually: The South Florida Finance
and Business multi -generational conference provides attendees with an opportunity y to access a
variety of top level decision makers from a variety of industries. The conference assembles a
level of resource providers in one room that would typically not be easily accomplished by a
small business
Critical Success Factors: As with any business risk is inevitable. A mobileNirtual incubator
relies heavily on technology, population growth and moderate unemployment rate. The
GBDCEI strategic plan addresses risk as maintaining a capital reserves account to make needed
repairs to the MELT BUS, update and computers and computer software. Additionally,
GBDCEI will target and market to a population that is currently employed but wish to leave and
start an entrepreneurial venture. This strategy identifies future client while they are financially
solvent and help them to develop a transition plan that is well thought out and funded, thus
ensuring a better survival rate for the business. Finally, GBDCEI is aware that most incubators
are traditionally underwritten by grants and or government economic development dollars. As a
result, the success rate and sustainability of incubators are low. GBDCEI plans to actively
market and promote the fee based programs on the MELT BUS state wide and via digital
marketing nationwide.
Project Sustainability Strategy the Boynton Beach Incubator grant dollars will be used to
expand GBDCEI service within the city limits of Boynton Beach. The services will be offered
free with a stipend offered towards business services as a program incentive. Upon completion of
the free programs clients will be offered discounted rates for business services with GBDCEI.
The paid services combined with other grants and advertising revenues will enable the center to
continue free programs to a percentage of the population.
Monitoring and Evaluation: The goal of the program is to help the participants make progress
in the areas of their business they feel they need the most help. Measurement will indicate the
number of participants served, in what industries and what service. This program is focused on
capacity building for Boynton Beach Businesses. The variables outside the control of GBDCEI
in funding participation, and skill level of attendees makes it impossible to guarantee funding,
and other profitability ( growth in revenue) as a result Measurement areas will be in tangible
areas of output.
Results - The results from this project will be:
• Number of program participants 200
• Number of business plans 30
• Number of counseling sessions 160
• Number of candidates successfully complete the minority or small business certification
process 50
• Number of participants assisted with funding applications 50
• Number of program of Business workshops f
• To increase the number of new businesses that are started in the city boundaries
• To increase the number of existing businesses' expansion efforts
• To increase the number of business owners in obtaining private capital
An intake form will be used to collect demographic and business information. The same form
will be used to ask each participant the areas they are in need of assistance. The information will
reveal the number of participants served, in the area, industry, etc.
A registration form and survey will used to monitor workshop & Training. This will generate
attendance count and overall satisfaction of the training.
A counseling journaling form will be used for each one & one counseling session will be
documented on a counseling form. The form will summarize the session and document
resources provided, take away and items that require follow.
Funding assistance will be monitored by a needs analysis funding assistance form completed by
the client at the beginning of the process and completed by the GBDCEI counselor at the end of
the proceeds indicating steps taken and documenting the outcome (Funded or not Funded).
Project Budget
Program Expenses
Training
4 Training Series (avg. of 80 hours per series @ $30/hr) $ 14,200.00
(Unit cost includes curriculum development, materials, set up and use of
computers, instructors' fees and expenses, admin support, and travel)
Counseling
240 hrs @ $25/hr (avg. 3hrs per client for a total of 80 clients) $ 6,000.00
Participants Stipend
Marketing/Outreach $5000.00
30 hrs @ $25/hr $ 750.00
Program Expenses Subtotal $ 25,950.00
Administrative Costs (15%) $ 3,892.00
Total Expenses $ 29,842.00
$9,842.00 Funded (Inkind services from GBDCEI volunteers and community partners)
Milestones and Goals Reports
2019 Detailed Timeline: May Grant Approval
(First 2 months report) June - July Development of Marketing materials & Registration of the first
25 Participants (Class A
First 4 months report) June - September Development of Marketing materials & Registration of
the second 25 Participants (Class B)
Month
Day
Date
Time
Training Title
Class
August
TBD
TBD
TBD
Exploring Entrepreneurship & Idea
A
August
TBD
TBD
TBD
1,2,3s of Starting a Business
A
August
TBD
TBD
TBD
Intro to Business Computers
A
August
TBD
TBD
TBD
Intro to Business Plan Writing
A
September
TBD
TBD
TBD
Exploring Entrepreneurship & Idea
B
September
TBD
TBD
TBD
1,2,3s of Starting a Business
B
September
TBD
TBD
TBD
Intro to Business Computers
B
September
TBD
TBD
TBD
Business Plan Writing Series
A
September
TBD
TBD
TBD
Business Plan Writing Series
A
September
TBD
TBD
TBD
Business Plan Writing Series
A
September
TBD
TBD
TBD
Intro to Business Plan Writing
B
October
TBD
TBD
TBD
Skills to Operate a Profitable Business
A
October
TBD
TBD
TBD
Skills to Operate a Profitable Business
A
October
TBD
TBD
TBD
Marketing & Sales
A
October
TBD
TBD
TBD
Marketing & Sales
A
October
TBD
TBD
TBD
Obtaining Funding for Your business
A
October
TBD
TBD
TBD
Business Plan Writing Series
B
October
TBD
TBD
TBD
Business Plan Writing Series
B
October
TBD
TBD
TBD
Business Plan Writing Series
B
October
TBD
TBD
TBD
Graduation & Celebration
A
November
TBD
TBD
TBD
Skills to Operate a Profitable Business
B
November
TBD
TBD
TBD
Skills to Operate a Profitable Business
B
November
TBD
TBD
TBD
Marketing & Sales
B
November
TBD
TBD
TBD
Marketing & Sales
B
November
TBD
TBD
TBD
Obtaining Funding for Your business
B
November
TBD
TBD
TBD
Graduation & Celebration
B
Proiect Timeline
Month
Class A
Class B
Class C
Class D
June July
Market
August
Phase 1
Market
September
Phase 2
Phase 1
October
Phase 3
Phase 2
November
Phase 4
Phase 3
December
Phase 4
January
Market
February
Phase 1
Market
March
Phase 2
Phase 1
April
Phase 3
Phase 2
May
Phase 4
Phase 3
June
Phase 4
Phase
Workshops
Title
Length
Session 1
Exploring Entrepreneurship & Your Business Idea
2.5 hours
Phase 1
Session 2
1-2-3's of Starting A Business (business law)
2.5 hours
Session 3
Intro. To Technology & Computers For Business
2.5 hours
Phase 2
Session 4a
Business Plan Writing Series
3 hours
Session 4b
3 hours
Session 4c
8 hours
Session 5
Keeping the Books (accounting)
2.5 hours
Phase 3
Session 6a
Skills To Operate A Successful Business
2.5 hours
Session 6b/7a
Skills To Operate / Marketing & Promotion
2.5 hours
Session 7b
Marketing & Business Promotion
2.5 hours
Session 8
Finding Your Way Through The Certification
Maze
2.5 hours
Phase 4
Session 9
Obtaining Funding For Your Business
2.5 hours
Session 10
Graduation & Celebration
2.5 hours
Meet the Team
Annette: Project Lead
u
Rebecca Social Media Manager
C:
Jovan Graphic Designer
Executive Project Manager HR, Payroll
Jacqulyn: Director of Programing
De Bookkeeper
Mohammed: Website Development
One & One Coaching will be done by team lead and industry volunteers for SCORE &
SBDC Funding Partner Accion USA
31D Annual South Florida
Regional Multi -Generational
Businc« & Finance Conference
ifiMitlr, NOW411twr 12.201$ 1-7AM
West Chester Cowitry Club
:s=So Westchester Club Dr.
Boynton Beach FL 33437
Eve" l **wades a ls&o a www
www*dOw"I O"w4w
https:ltwwwtven"te.com/e/south-florida-
M&Ial multi-gcneratiotut-Maine w4nawe-
confercnce-tickets-4c7JGs8pq
laildak`- Nels n
A ! t.+ rE �;o�++wn I Owu ajWMEELER INC
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Entrepreneurship Institute
GR WIN
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Entrepreneurial
LEADERS THINKERS
M.E.L.T
Mobile Entrepreneurship, Leadership & Training Center
Life Skills Training
Career Development Training
Small Business Technical Assistance
Youth Leadership & Entrepreneurship Development
I In Celebration of Global Entrepreneurship Week, GBDC Entrepreneurship Institute Presents.....
Free Preparation Workshops:
Steps for writing a successful
business plan
Monday October 1St
5 Tips for converting a business
plan into an investor pitch deck
Monday October 8th
3501 N Congress Ave Boynton
Beach FL 33426
Pitch Competition Schedule
Monday October 22, 2018 (6-9PM)
Monday November 5. 2018 (6- 9PM )
3501 N Congress Ave Boynton Beach
FL 33426
Finals well be held at the
Multigenerational Business Conference
on November 12, 2018
G\Ob°\ eotsop
E°he0e°
Week
The Multi
Generational
Business Pitch
competition
Have you dreamed of starting a business as a
Family, as a means of building wealth for future gen-
erations in your family? Well this is your chance to
get the support and resources you need to make
your dream a reality! Grab your young ones and old
ones, come up with a unique business idea and reg-
ister today!
Teams must consist of a q,
minimum of one adult
and one child under the
age 40. team mem-
bers must attend all de- !
velopment workshops, pitch events and the finals
held at the Multigenerational Business Conference.
Registration Deadline October 19th
Five Finalist will be awarded prize
packages that include-.
Cash Prizes (given to reimburse business expenses)
Legal structure assistance
Business plan development assistance
Business Coaching
> Introduction to investors and or funders
--> Business branding package
logo
> Website
Business Cards
Social media startup package
For more Information Call 561-894-4510
or Send E -email to info@gbdcei.com
Www.gbdcei.org ({' G
Entrepreneurship Institute
Play,
Learn
* l: and
Grow..
T getter
1 6
n
N►
Register early!
$125
Pre -registration & payment
required
Lunch & Snacks Included
For More Information
or to
Register
561-894-4510
info, a gbdcei. com
f� G I?
Entrepreneurship Institute
Kid-Preneur Leadership Academy
aes 10-15
March 11, 2017
ABSOLUTELY NO EXCEPTIONS!
A Spring Break Your Kids Will Never Forget!
They Will:
Develop & run their own city
-� Manage a disaster (flood, earthquake, hurricane
a Buy their first home & Car
a Get a job
a Develop a budget
Send their children to college.
a Open a bank account
=> Resolve credit issues
=> Court trial
Meet & get tips from professionals
Vice Mayor
Fire Fighters,
Police Officers,
a Pilots,
a TV Reporters,
Attorneys
Business Owners.
Visit in person and learn the operations of
a City Hall
A Bank
a Police Department
a Fire Station
=> Grocery Store
=> TV Station
The Airport
A Hotel
A Hospital
11
(�I
7C,
EntrepreneED urship Institute
THE BUSINESS SIDE OF ART
A YOUNG ARTIST CAREER DEVELOPMENT PROGRAM
CO-SPONSORED BY ARTS GARAGE
EVER WONDERED_.
Is college fight for me?
How do I protect my work?
Can my talent be my Job)
What is Entrepreneurship?
How do I protect my personal brand?
THIS PROGRAM OFFERS INSIGHT INTO
Leadership
various career option% to( artist~
Budgeting
Developing Relationships & Finding resources
Resume Building
THE PROGRAM INCLUDES
Professional Career Exploration
Starting your own Business
Professional industry Speakers
Exposure to Successful Artist
Plan Development
A unique opportunity, The Business Side of Art supports students as they explore creative career options through
workshops and guest speakers, Offering creativity boosting and community building, this program provides fun, life -
changing opportunities for young artists.
AGES DATES
LOCATION
FOR MORE INFO
16.21 gam - 4pm
Arts Garage
6 TO SIGN UP
June 13, lune 14, June 15,
94 NE 2nd Ave.
GBDCEI
June 20, lune 21, and lune 22
Delray Beach, fl 33444
info@gbdcei.com
$125
561-450.6357
561-894-4510
Reliatradon DeadUne:
www.artsgarage.org
www.gbdcei.com
June 1, 2017
ANNETTE A. GRAY MBA
Business Operations/Management Consultant & Facilitator
annette@globalbusinessdevelopmentcenter.com 561-441-4145 3624 Ave De Gien Delray Beach, FL, 33445
Executive Summary: Ms. Gray is an analytical problem -solver with the ability to focus on
multiple projects in a global marketplace. She has over 20 years of training, project and
management consulting experience in privately held and public organizations. Ms. Gray is
currently pursuing her DBA in International Business Management. Her highly developed
interpersonal communication and management skills, a solid record in the development of
strategic partnerships with businesses worldwide, community leaders, government agencies,
elected officials and community non-profit organizations, has made her a sought after speaker,
trainer and business consultant.
KEY SKILLS:
• Economic & Real-estate Re -Development
• Project Management
• Business Management
• New Product Development
• Public, private for profit, non-profit and
corporate strategic planning
• Small business technical assistance
• Curriculum Development to aid in
development of human capital
Relevant Experience (1993 -Present)
• Contract Management
• Supply-Chain/Project Management
• Pro -forma and Financial Management
• Customer Donor Relationship Management
• Branding/Marketing
• Feasibility Analysis
• Corporate Trainer
• Call Center Management
Public Sector Economic & Real-estate Redevelopment
West Palm Beach Downtown Development Authority Director of Business Development
Boynton Beach Community Redevelopment Agency Marketing & Community Relations Manager
Global Real -Estate Collaborative Inc Broker
GBDC Entrepreneurship Institute Director Non Profit Capacity Building
Business Operations & Management Consulting
Florida Women's Business Center Business Trainer/Business Strategy
Global Business Development Center Supply-Chain/Project Management
Center for Enterprise Opportunity Business management coaching
Broward College Business Trainer/Business Strategy
Palm Beach State College Leadership & Management Trainer
Florida Atlantic University/CURE
Facilitated small business workshops and provided business coaching for small businesses in
the following areas: Business plan development, Operations, Marketing, and Minority
Disadvantage Business Certification Internet marketing, Pro -forma and Financial Management
Marketing & Business Development
Rainbow Marketing Inc. Chief Operating Officer
Home Store.Com Internet Marketing Manager
MBNA America Bank,
Customer Satisfaction Section Manager Marketing Direct Mail Production Manager, Sports
Marketing/Promotions Events Manager, Customer Advocate, Loyalty Marketing, Project Management
ANNETTE A. GRAY MBA
Business Operations/Management Consultant & Facilitator
annette@globalbusinessdevelopmentcenter.com 561-441-4145 3624 Ave De Gien Delray Beach, FL, 33445
Curriculum Design & Facilitator
Lynn University School of Business Adjunct Professor
Facilitated undergraduate credited courses in the School of Business in the following subjects:
Marketing, Market Research, Advertising, Consumer Demand, Events Management
Palm Beach Community College Corporate & Continuing Education Adjunct Professor
Facilitator in private, public sector organizations and non -credited courses at the college in the
following subjects: Leadership, Communications, Emotional Intelligence, First Time Managers
Project Management, Entrepreneurship, Small Business, Managing vertical teams
Broward College Adjunct Professor
Curriculum Designer of the Mini MBA Certificate program
Facilitator of the Mini MBA Certificate program
Facilitator and Business Consultant of the Seaport small business program
Northwood University Adjunct Professor
Facilitated undergraduate credited courses in business department in the following subjects:
Marketing, Market Research, Advertising, Consumer Demand and Advertising
Education
DBA University of Liverpool, England
Certificate Leading Services Organizations Harvard School of Business
Lean Six Sigma Yellow Belt Certification Broward College
Certified Micro -Enterprise Instructor Florida Atlantic University
MBA, Wilmington College, Wilmington, DE
B.A., Mass Communications Radio TV & Film) and French, Lincoln University, Exton, PA
Certificate/De langue Civilization and Literature, Sorbonne University, Paris, France
Activities and Honors:
Commissioner/Chairperson Delray Beach Community Redevelopment Agency
Change Maker Award
Vice Chair Delray Beach Marketing Collaborative
Glass Ceiling Award Recipient
Unsung Hero Award Recipient
Executive Women of the Palm Beaches Woman of the Year Nominee
Small Business of the year
Training/Learning Management Systems & Technology:
Desire to Learn ((D2L,
Blackboard
iPad-powered learning
Canvas Learning Management System
Present
Present
6/2017
9/2002
5/2000
5/1991
5/1990
Present
2017
2015
2016
2016
2015 & 2018
2012
F
FAI
bl �laolc(
Saleica Brown
Score Rank
Debbie Majors
Score Rank
John Durgan
Score Rank
Evaluation
Rank
Category
Rank
Category 1a
GBDC Entrepreneurship Institute
86
1
59
1
53
1
3
1
Category 1b
1909
78
1
89
1
70
1
3
1
Beach Labs, Inc
60
3
25
3
48
2
8
3
Referral AIM
65
2
53
2
22
3
7
2
Category 2 Women
Goddess School
48
2
50
2
58
2
6
2
Be.Lead.Grow., LLC
85
1
89
1
94
1
3
1
Category 2 Youth
Connect to Greatness, Inc
63
1
77
1
85
1
3
1
Category 2 Technology
1909
76
1
6S
1
64
1
3
1
Category 2 Regional Networks
1909
71
1
65
1
64
1
3
1
F
FAI
bl �laolc(
%1!21111
'Y.
f
I
jut-..As.1i'
WALK THROUGH BALTIMORE'S
NEIGHBORHOODS, AND LOOK UP. THE
FAN -SHAPED GINKGO LEAVES AND RUBY -
RED PEARLS DANGLING FROM CHERRY
BRANCHES ARE THE LITERAL FRUITS OF
HOW GENE DESANTIS HAS SPENT THE
PREDOMINANT PART OF HIS LIFE. ON
SATURDAYS, THE SLIGHT, CAP -WEARING
90 SUMMER 2019 POPSCI.COM
4&%P 44
S7 -year-old plants trees. By his count, 15,223
of them over the past 40 years.
For DeSantis, an MVP to local greening
outfits, the routine began as a form of ther-
apy. The Baltimore native spent some of his
childhood in Los Angeles, with an alcoholic
stepfather and drug -addicted mother. On
the nights his stepfather's drunkenness
turned violent, the young DeSantis climbed
trees in the yard to find peace. "Trees be-
came my friends," he says. "You could say I
kind of grew up there."
One night in 1976, his stepfather shot and
killed his mother and then himself. The fol-
lowing year, the 17 -year-old moved in with
his grandmother in the blue-collar corner
of southeast Baltimore where he had been
born. That was also the year he would plant
his first tree, and discover the act was a way to
cope. "I was angry inside because I thought
the world was so unfair," he says. "The pick-
ing and shoveling helped me reduce a lot of
the anger that I had."
The relief DeSantis sought among the
branches might be unique to him, but trees'
restorative effects are not. Research show
that stress levels, heart rate, muscle Ja
sion, asthma rates, and blood pressur
decrease in their presence.
The benefits of urban woods go beyond
helping residents take the edge off. They trap
pollution, absorb auto emissions, and cool
scorching sidewalks. Baltimore's cumulative
14,Ooo acres of canopy, for instance, ensnares
in excess of55o,000 tons of carbon per year—
offsetting 54 days' worth of emissions from
the city's more than 600,000 residents.
Few amenities better reveal the overall
vigor of a city than its canopy: the mix of
trees that line streets, envelop parks, and
shade homes. "They're doing so much more to instill
true health and wellness to a community," says Dan
Lambe, president of the Arbor Day Foundation, the
country's largest tree -planting nonprofit.
Yet despite those benefits, America's metropolitan cover
is shrinking. Data from the United States Forest Service
shows a decrease of 36 million urban trees between 2009
and 2014, or 175,0oo acres each year. Trunks are losing
actual ground to the constructed infrastructure of cities—
sidewalks, buildings, and parking lots—which is rising by
(more than 167,000 acres per year. "If ever there was a time.
to be planting trees, now is that time," Lambe says. J
Baltimore, despite its reputation as a gritty port town,
runs counter to the trend. Its forest is growing by upwards
of5,000 new trees peryear, largely in the dilapidated east-
THE GIVING YREES
ern and western neighborhoods that have become an icon
of the bayside burg. Over the past four decades, by enlist-
ing data and an active cadre of volunteers like DeSantis,
community groups, and nonprofits, Charm City has be-
come a standard-bearer for urban reforestation, and a
model for what's possible across the nation.
THE TEENAGE DESANTIS HADN'T BEEN BACK IN
Baltimore long when, one day in spring 1977, he spotted
a group of four city workers turning soil beside a side-
walk to plant a tree. He offered to help. The crew said
they couldn't pay him, but he didn't care: He just wanted
to put a tree in the ground. DeSantis quickly learned the
process bears little resemblance to the folk tale in which
Johnny Appleseed sowed seeds as he strode through
America's countryside. "A lot of people think that trees
are little seedlings," DeSantis says. To ensure that their
work will survive on the street, urban foresters plant ad-
olescent specimens. Up to a couple of inches thick and
rising from tangled balls of roots and dirt a foot or more
in diameter, the saplings require holes at least twice the
width and depth of their root ball.
Regardless, DeSantis found the undertaking sooth-
ing, and quickly fell into a routine. He'd call the parks
department to find out when it would be planting, then
walk or ride a bus to get there.
It turned out to be an early but important step into a
life of service. The same day he planted his first tree, he'd
also spent the morning delivering PB&Js to homeless
people near the harbor. Today, he's a live-in health aide
for a 1o6 -year-old woman, serves hot meals at a church -
sponsored employment center called Our Daily Bread,
and bakes cookies for folks at the Karis Home shelter (his
oatmeal raisin are especially good). He cites his Christian
faith as his main motivation, but good works are also an at-
tempt to ease his childhood traumas. "I try to get past that,"
he says. "I mean, you can't ever forget it."
In his early years volunteering with the parks depart-
ment, DeSantis often found himself trading dead elms
for Japanese zelkovas. The late '70s had marked the fi-
nal years of a midcentury blight that killed more than
70 million elms, once the nation's most abundant tree.
Dutch elm disease, a beetle -borne fungal infection,
had marched across the country over three decades. In
Baltimore, withering greenery haunted formerly lush
neighborhoods. "It was a massive loss," recalls Gary
Letteron, a veteran city forester.
The nation began to reckon with the idea that dead trees
might mean more than just ugliercities. Congress allocated
about $2 million to establish four urban forestry research
bases, which opened in 1978 in Georgia, California, Illinois,
and New York. "Dutch elm was one of the big things that
awakened people," says David Nowak, a leading USFS
researcher who joined the service in the'8os. If science
POPSCI.COM • SUMMER 2019 91
could identify tree -dependent upsides for people and the
towns they live in, arborists could make a clear case for pro-
tecting them against pests, disease, and development.
—> The effort springboarded a field of study quantifying
the benefits of canopies. One report by the Environmental
Protection Agency in the late '70s definitively determined
that greenspaces trap auto emissions. A look at mobile
homes in central Pennsylvania by USFS researchers in the
early'8os showed that shade reduced summertime cool- .
ing energy needs by as much as 75 percent. An often -cited
1984 study found that hospital patients recovering from
gallbladder surgery who could see trees out their win-
dows healed faster and requested fewer pain medications
than those left staring at brick walls. And, in'89, Nowak,
then a USFS scrub, did the first-ever citywide canopy as-
sessment: Using sample data and a computer program
he coded, he calculated that Oakland, California's cover
stored more than 16o,7oo tons of carbon.
Regardless of this evidence, most cities remained more
concerned with economic development than trees. Aver-
age municipal spending on urban forestry fell steadily
throughout the 198os and 19gos, while high-rise sky-
lines rose to support flourishing white-collar industries.
Portland's canopy coverage dropped from 42 percent to
27 percent in the 199os. Between 1984 and 2002, 9,000
acres of vegetation disappeared in New York City. Balti-
more was largely alone on a different trajectory.
IN THE EARLY'90S, DESANTIS BEGAN DIGGING HOLES
for a new nonprofit, the Parks & People Foundation,
which greened both Baltimore's streets and its vacant
lots. Founded in the mid-198os by the late Sally Michel,
an active civic volunteer, the organization was "part of a
collective push to increase the tree canopy," according to
current president Lisa Schroeder.
This type of grassroots effort drew federal attention.
In 1993, the Forest Service awarded the city $2.5 million
for a program called Revitalizing Baltimore, tasked with
planting more than 17,000 trees over 10 years. But even
well -funded greening, Baltimore would quickly learn,
requires a combined effort from city hall, nonprofits,
and local businesses. Municipalities themselves manag
only about 20 percent of canopied land.
Their realization would influence the landscape be-
yond Baltimore: It would also help map the support
structures, resources, and collaborators necessary for
other towns to expand and maintain urban canopies.
"The mission was to develop a transferable model for
community forestry," city forester Letteron recalls.
As Revitalizing Baltimore learned to coordinate with
multiple stakeholders, a separate initiative focused on
getting the data Letteron and others needed to defend
investment in trees. In 1998, the National Science Foun-
dation bankrolled the Baltimore Ecosystem Study, the
92 SUMMER 2019 • POPSCI.COM
first long-term ecological -research survey in an urban
area. The endeavor measured the city's entire canopy
and placed a value on its effect on factors including pol-
lution removal and energy usage. The hard numbers that
folks like Nowak gathered over the following decade
helped prove why planting thousands of trunks is mor
than just an expensive beautification scheme. Balti-
more's trees, for instance, save city dwellers $3.3 million
in climate -control costs each year.
These parallel efforts led to the creation, in 20o6, of
TreeBaltimore, the city's official planting agency, ded-
icated to expanding the urban forest by working with
communities and residents. "That was very likely a turn-
ing point," says city arborist Erik Dihle.
The programs in Baltimore helped spur other inno-
vations. Nowak and his forest -service colleagues used
data from the mid-Atlantic city and other towns to de-
velop software that would enable any burg to measure
the effects of its tree canopy. Called i -Tree, the applica-
tion, which debuted in 20o6, uses a sampling method to
count trunks, and attaches dollar values to demonstrate
their worth in removing pollution and trapping carbon,
as well as in reducing energy usage.
The data helps more municipalities make stronger
cases for building out their own canopies. Atlanta used
an early-stage precursor of the software to ink a pol-
icy requiring property owners to replace trees they cut
down with same -size specimens. Starting in 2oo7, New
York City tapped i -Tree data to undergird a $400 mil-
lion, decade-long effort to plant 1 million trees; today,
some 7 million trunks in the Big Apple absorb 1.2 Mil-
lon tons of carbon every year. In Philadelphia, whlch
the EPA ordered to reduce its sewer overflows by 85 per-
cent, the software showed planners that a $2.4 billion
investment in new green infrastructure will absorb rain-
water; the alternative is spending roughly $10 billion in
updated subterranean pipes. "It takes time to get the in-
formation to people so they become educated," Nowak
says. "We're into that trend now."
74
X
7t
first long-term ecological -research survey in an urban
area. The endeavor measured the city's entire canopy
and placed a value on its effect on factors including pol-
lution removal and energy usage. The hard numbers that
folks like Nowak gathered over the following decade
helped prove why planting thousands of trunks is mor
than just an expensive beautification scheme. Balti-
more's trees, for instance, save city dwellers $3.3 million
in climate -control costs each year.
These parallel efforts led to the creation, in 20o6, of
TreeBaltimore, the city's official planting agency, ded-
icated to expanding the urban forest by working with
communities and residents. "That was very likely a turn-
ing point," says city arborist Erik Dihle.
The programs in Baltimore helped spur other inno-
vations. Nowak and his forest -service colleagues used
data from the mid-Atlantic city and other towns to de-
velop software that would enable any burg to measure
the effects of its tree canopy. Called i -Tree, the applica-
tion, which debuted in 20o6, uses a sampling method to
count trunks, and attaches dollar values to demonstrate
their worth in removing pollution and trapping carbon,
as well as in reducing energy usage.
The data helps more municipalities make stronger
cases for building out their own canopies. Atlanta used
an early-stage precursor of the software to ink a pol-
icy requiring property owners to replace trees they cut
down with same -size specimens. Starting in 2oo7, New
York City tapped i -Tree data to undergird a $400 mil-
lion, decade-long effort to plant 1 million trees; today,
some 7 million trunks in the Big Apple absorb 1.2 Mil-
lon tons of carbon every year. In Philadelphia, whlch
the EPA ordered to reduce its sewer overflows by 85 per-
cent, the software showed planners that a $2.4 billion
investment in new green infrastructure will absorb rain-
water; the alternative is spending roughly $10 billion in
updated subterranean pipes. "It takes time to get the in-
formation to people so they become educated," Nowak
says. "We're into that trend now."
74
first long-term ecological -research survey in an urban
area. The endeavor measured the city's entire canopy
and placed a value on its effect on factors including pol-
lution removal and energy usage. The hard numbers that
folks like Nowak gathered over the following decade
helped prove why planting thousands of trunks is mor
than just an expensive beautification scheme. Balti-
more's trees, for instance, save city dwellers $3.3 million
in climate -control costs each year.
These parallel efforts led to the creation, in 20o6, of
TreeBaltimore, the city's official planting agency, ded-
icated to expanding the urban forest by working with
communities and residents. "That was very likely a turn-
ing point," says city arborist Erik Dihle.
The programs in Baltimore helped spur other inno-
vations. Nowak and his forest -service colleagues used
data from the mid-Atlantic city and other towns to de-
velop software that would enable any burg to measure
the effects of its tree canopy. Called i -Tree, the applica-
tion, which debuted in 20o6, uses a sampling method to
count trunks, and attaches dollar values to demonstrate
their worth in removing pollution and trapping carbon,
as well as in reducing energy usage.
The data helps more municipalities make stronger
cases for building out their own canopies. Atlanta used
an early-stage precursor of the software to ink a pol-
icy requiring property owners to replace trees they cut
down with same -size specimens. Starting in 2oo7, New
York City tapped i -Tree data to undergird a $400 mil-
lion, decade-long effort to plant 1 million trees; today,
some 7 million trunks in the Big Apple absorb 1.2 Mil-
lon tons of carbon every year. In Philadelphia, whlch
the EPA ordered to reduce its sewer overflows by 85 per-
cent, the software showed planners that a $2.4 billion
investment in new green infrastructure will absorb rain-
water; the alternative is spending roughly $10 billion in
updated subterranean pipes. "It takes time to get the in-
formation to people so they become educated," Nowak
says. "We're into that trend now."
THE GIVING TREES
STRAIGHT AND THIN LIKE A BREADSTICK IN A BLUE
puffer coat, DeSantis walks to the southeast Baltimore
neighborhood of Canton. (He's never owned a car—or
even a cellphone.) On this cold March Saturday, he's made
the trek to help a neighborhood group put three oaks and
two maples into the ground—for him, numbers 15,219
through 15,223. Though DeSantis keeps only a mental log
of what he's planted, local organizations don't dispute
his mighty tally: "Gene has always been on the scene,"
recalls Amanda Cunningham, former program manager
at the Parks & People Foundation.
Despite his planting bona fides, DeSantis' count is only
a small piece of TreeBaltimore's overall goal: to increase
the city's total canopy from 28 percent to 40 percent by
2037. They based their aim on a recommendation set fn
the late by national conservation nonprofit Ameri-
can Forests as the optimal tree cover for towns in forested
states. (In grassy and desert climates, the targets are, re-
s ectively, 20 percent and 15 percent.)
Today, the Baltimore agency has even more incentive
to meet that mark. The city is subject to a federal directive
to reduce pollution runoff into the Chesapeake Bay. New
trees can absorb stormwater that would otherwise flow
along surfaces like asphalt and concrete, gathering con-
taminants before ending up in the iconic estuary. A single
mature stalk, according to the USFS, can store more than
36,000 gallons of water a year.
These thirsty trunks, however, can't just plunk down
anywhere, so TreeBaltimore collaborates with some 6o
local organizations to create a map that pinpoints where
new roots can do the most good. A group interested in pro-
tecting; the bay, for instance, can use the chart to see where
impervious surfaces cause frequent flooding, and then
target surrounding land for new trees. "You're tying trees
to the actual benefit that they're providing," says Charles
Murphy, the office's operations lead.
The chart also helps the group identify spots where
more shade might benefit people. The traditionally red-
lined, segregated swaths of east and west Baltimore, for
example, are severely lacking in greenspace, according
to USFS data. Others, such as the luxuriant Roland Park
in the north end, need only prunirtg and maintenance.
"We don't turn away people who want a tree," Murphy
explains, "but if we are targeting neighborhoods for
larger -scale planting, then we go to the map."
Their ongoing efforts have tapped residents, es-
pecially DeSantis, for more and more help over the
decades. Just before his next fall planting season gets
underway, he'll turn 58, marking 41 years since his first
tree took root. In 2o19, TreeBaltimore will put 2,000
new root balls into the ground, and its crew of commu-
nity and nonprofit collaborators will add thousands
more. Organizations will be looking for volunteers to
dig those big holes. And, as always, DeSantis will be
there, pick in hand, breathing in the fresh air.
POPSCI.COM • SUMMER 2019 93
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0 C `ISD C o cr9 r.e C i S r ✓ Co I 6) to -` ►-5 e�.l6
ai,
can to
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deemed
that scent aftershave,
lotion, soap and more, the
Group's healthy -living
and potentially cause
carcinogenic
by the International Agency
organophosphate ester
hundreds or thousands of
l (OPE) flame retardants
times daily), they ingest
and plasticizers, are now
the compounds or absorb
the focus of research
them through their skin.
on retardants' environ-
The conclusion: Wiping
mental impact and side
down cellphones and
Beware exposure to effects, such as develop-
electronic devices, as well
fire retardants and mental issues in children,
as frequent hand-wash-
plasticizers fertility problems and
e A. " 1� -93-19 possibly some types of
ing, is essential. Every
time, put away your
When Orlando Bloom, cancer.
smartphone before you
Melissa Etheridge and Research presented
eat! Plus, parents should
Guillermo del Toro had to this spring at the
be very careful about
evacuate their homes last American Chemical
giving handheld devices
year as fire tore through Society National Meeting to small children. They
parts of California, they & Exposition looked
put their hands in their
weren't the only ones into whether electronic
mouth and lick or chew
hoping that Mother devices were a major
on surfaces, and that may
Nature and the amazing source of our exposure
superexpose them to the
fire-fighting teams would to OPEs. The conclusion:
toxins in OPEs.
stop the inferno's spread. OPEs are everywhere
That's because fire in the home - - on every
The You Docs, Michael
retardants, well, they can surface, in floor dust,
Roizen and Mehmet Oz,
be lifesavers, but they're on study participants'
are the authors of "You:
also a focus of health and hands and on elec-
Losing Weight. "Want
3 -Ingredients
Parabens
Formaldehyde
y
Phthalat
es
toAvozd
Often used as a
Found in some nail polishes
Commonly used as a
According to Nneka
preservative in cosmetics
and personal -care
and hair -smoothing
treatments, it lead
solvent in the fragrances
to Leiba director of
Environmental Working
products, the ingredient is
believed to mimic estrogen
can to
: myriad skin irritations and was
deemed
that scent aftershave,
lotion, soap and more, the
Group's healthy -living
and potentially cause
carcinogenic
by the International Agency
chemicals have been
linked to reproductive
science program
hormone disruption.
for Research on Cancer.
issues in men.
- N
82 April22,2019 PEOPLE fL 4is
(GRACE .TONIC&SCHMIDTS)BRIAN HENN(3);(KEYS) STEVE GRANIR/NIREIMAGE
J
/1
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FAN - SHAPED GINKGO LEAVES AND RUBY -
0
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90 SUMMER 2019 • POPSCI.COM
i,��' THE GIVING TREES
„irsir
JL; lar '' ; . _
• .,-..44 y rr•_
,.,t , , r � r 57-year- old plants trees.By his count,15,223 ern and western neighborhoods that have become an icon
of them over thepast o years. of the bayside burg.Over the past four decades,by enlist-
.�.. = .a � 4
a, .. For DeSantis,an MVP to local greening ing data and an active cadre of volunteers like DeSantis,
". outfits,the routine began as a form of ther- community groups,and nonprofits,Charm City has be-
•f f 'x <, apy.The Baltimore native spent some of his come a standard-bearer for urban reforestation,and a
childhood in Los Angeles,with an alcoholic model for what's possible across the nation.
"r _ stepfather and drug-addicted mother.On
the nights his stepfather's drunkenness
...- ' turned violent,the young DeSantis climbed THE TEENAGE DESANTIS HADN'T BEEN BACK IN
t ', trees in the yard to find peace."Trees be- Baltimore long when,one day in spring 1977,he spotted
came my friends,"he says."You could say I a group of four city workers turning soil beside a side-
-1.- . kind of grew up there." walk to plant a tree.He offered to help.The crew said
One night in 1976,his stepfather shot and they couldn't pay him,but he didn't care:He just wanted
- - '.' ,`a killed his mother and then himself.The fol- to put a tree in the ground.DeSantis quickly learned the
- �. ' lowing year,the 17-year-old moved in with process bears little resemblance to the folk tale in which
� his grandmother in the blue-collar corner Johnny Appleseed sowed seeds as he strode through
`� 11�� of southeast Baltimore where he had been America's countryside."A lot of people think that trees
-
-..v.-- born.That was also the year he would plant are little seedlings,"DeSantis says.To ensure that their
L. :-,c -. his first tree,and discover the act was a way to work will survive on the street,urban foresters plant ad-
' ,'"-.-.,•1.. cope."I was angry inside because I thought olescent specimens.Up to a couple of inches thick and
PP
•. - A" the world was so unfair,"he says."The pick- rising from tangled balls of roots and dirt a foot or more
i.'. -i 04-, `.'�-P. ing and shoveling helped me reduce a lot of in diameter,the saplings require holes at least twice the
...1.'‘.a-'11 . ' - the anger that I had." width and depth of their root ball.
l i. tI:-
�e17'
* � The relief DeSantis sought among the Regardless,DeSantis found the undertaking sooth-
+', branches might be unique to him,but trees' ing,and quickly fell into a routine.He'd call the parks
i _ restorative effects are not.Research show department to find out when it would be planting,then
r that stress levels,heart rate,muscle ten- walk or ride a bus to get there.
sion,asthma rates,and blood pressure all It turned out to be an early but important step into a
* \_decrease in their presence. life of service.The same day he planted his first tree,he'd
The benefits of urban woods go beyond also spent the morning delivering PB&Js to homeless
, .1" helping residents take the edge off.They trap people near the harbor.Today,he's a live-in health aide
pollution,absorb auto emissions,and cool for a 106-year-old woman,serves hot meals at a church-
scorching sidewalks.Baltimore's cumulative sponsored employment center called Our Daily Bread,
14,00o acres of canopy,for instance,ensnares and bakes cookies for folks at the Karis Home shelter(his
i
in excess of55o,o0o tons of carbon per year— oatmeal raisin are especially good).He cites his Christian
kr offsetting 54 days'worth of emissions from faith as his main motivation,but good works are also an at-
-f'" the city's more than 6o o,000 residents. tempt to ease his childhood traumas."I try to get past that,"
Few amenities better reveal the overall he says."I mean,you can't ever forget it."
vigor of a city than its canopy:the mix of In his early years volunteering with the parks depart-
trees that line streets,envelop parks,and ment,DeSantis often found himself trading dead elms
shade homes."They're doing so much more to instill for Japanese zelkovas.The late'los had marked the fi-
true health and wellness to a community,"says Dan nal years of a midcentury blight that killed more than
Lambe,president of the Arbor Day Foundation,the 7o million elms,once the nation's most abundant tree.
country's largest tree-planting nonprofit. Dutch elm disease,a beetle-borne fungal infection,
Yet despite those benefits,America's metropolitan cover had marched across the country over three decades.In
o is shrinking.Data from the United States Forest Service Baltimore,withering greenery haunted formerly lush
o shows adecrease of36million urban trees between 2oo9 neighborhoods."It was a massive loss,"recalls Gary
a.
and 2014,or 175,000 acres each year.Trunks are losing Letteron,a veteran city forester.
o
o
actual ground to the constructed infrastructure of cities— The nation began to reckon with the idea that dead trees
sidewalks,buildings,and parking lots—which is rising by might mean more than just uglier cities.Congress allocated
.(--' more than167,000 acres per year."If ever there was a time. about$2 million to establish four urban forestry research
to be planting trees,now is that time,"Lambe says. ,, I bases,which opened in 1978 in Georgia,California,Illinois,
g Baltimore,despite its reputation as a gritty port town, and New York."Dutch elm was one of the big things that
E.-
runs counter to the trend.Its forest is growing by upwards awakened people,"says David Nowak,a leading USFS
of ,000 new trees peryear,largely in the dilapidated east- researcher who joined the service in the'8os.If science
POPSCI.COM •SUMMER 2019 91
4
y 's ".,474
it
4 �!' T6 } ' •�rT,.:. A• •
r' v'•• i#Y -,•,, r '.''' ' ;4 , ,
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could identify tree-dependent upsides for people and the :. 'I ' - _'i ,., ,, 4.17
towns they live in,arborists could make a clear case for pro " ie, --, r'4 r ;. ,'
1 tectingthem against pests,disease,and development. '`" , , ' f r;'t ,
g
I —>The effort springboarded a field of study quantifying 7 ', 1 '.�.; l Gy- . x '
the benefits of canopies.One report by the Environmental r 7 .fff,/ j•_;t W 1 il
Protection Agency in thelate'7osdefinitivelydetermined jam,
that greenspaces trap auto emissions.A look at mobile 'i111111'< li. ` ',_Yn lit;
homes in central Pennsylvania by USFS researchers in the '' -.
early'8os showed that shade reduced summertime cool- y ,,-,/,. -
ing energy needs by as much as 75 percent.An often-citedt , - _
1984 study found that hospital patients recovering from t ,':`. Y
gallbladder surgery who could see trees out their win- r ""t f0, \ ' '
down healed faster and requested fewer pain medications -
Ithan those left staring at brick walls.And,in'89,Nowak, , ' - ; .4
{ then a USFS scrub,did the first-ever citywide canopy as-
sessment:Using sample data and a computer program
he coded,he calculated that Oakland,California's cover first long-term ecological-research survey in an urban
stored more than 160,700 tons of carbon. area.The endeavor measured the city's entire canopy
Regardless of this evidence,most cities remained more and placed a value on its effect on factors including pol-
1 l concerned with economic development than trees.Aver- lution removal and energy usage.The hard numbers that
age municipal spending on urban forestry fell steadily folks like Nowak gathered over the following decade
throughout the 198os and 199os,while high-rise sky- helped prove why planting thousands of trunks is mor
lines rose to support flourishing white-collar industries. than just an expensive beautification scheme.Balli-
Portland's canopy coverage dropped from 42 percent to more's trees,for instance,save city dwellers$3.3 million
27 percent in the 199os.Between 1984 and 2002,9,000 in climate-control costs each year.
acres of vegetation disappeared in New York City.Balti- These parallel efforts led to the creation,in zoo6,of
more was largely alone on a different trajectory. TreeBaltimore,the city's official planting agency,ded-
icated to expanding the urban forest by working with
communities and residents."That was very likely a turn-
IN THE EARLY'90S,DESANTIS BEGAN DIGGING HOLES ing point,"says city arborist Erik Dihle.
I, for a new nonprofit,the Parks&People Foundation, The programs in Baltimore helped spur other inno-
which greened both Baltimore's streets and its vacant vations.Nowak and his forest-service colleagues used
lots.Founded in the mid-198os by the late Sally Michel, data from the mid-Atlantic city and other towns to de-
an active civic volunteer,the organization was"part of a velop software that would enable any burg to measure
collective push to increase the tree canopy,"according to the effects of its tree canopy.Called i-Tree,the applica-
current president Lisa Schroeder. tion,which debuted in 2006,uses a sampling method to
This type of grassroots effort drew federal attention. count trunks,and attaches dollar values to demonstrate
In 1993,the Forest Service awarded the city$2.5 million their worth in removing pollution and trapping carbon,
for a program called Revitalizing Baltimore,tasked with as well as in reducing energy usage.
planting more than 17,000 trees over 10 years.But even The data helps more municipalities make stronger
well-funded greening,Baltimore would quickly learn, cases for building out their own canopies.Atlanta used
requires a combined effort from city hall,nonprofits, an early-stage precursor of the software to ink a pol-
and local businesses.Municipalities themselves manage icy requiring property owners to replace trees they cut
only about 20 percent of canopied land. down with same-size specimens.Starting in 2007,New
Their realization would influence the landscape be- York City tapped i-Tree data to undergird a$400 mil-
yond Baltimore:It would also help map the support lion,decade-long effort to plant 1 million trees;today,
structures,resources,and collaborators necessary for some 7 million trunks in the Big Apple absorb 1.2 mil-
other towns to expand and maintain urban canopies. ion tons of carbon every year.In Philadelphia,whi h
"The mission was to develop a transferable model for the EPA ordered to reduce its sewer overflows by 85 per-
community forestry,"city forester Letteron recalls. cent,the software showed planners that a$2.4 billion E _
As Revitalizing Baltimore learned to coordinate with investment in new green infrastructure will absorb rain- a
a
multiple stakeholders,a separate initiative focused on water;the alternative is spending roughly$10 billion in ,,,
getting the data Letteron and others needed to defend updated subterranean pipes."It takes time to get the in- o'
investment in trees.In 1998,the National Science Foun- formation to people so they become educated,"Nowak z
dation bankrolled the Baltimore Ecosystem Study,the says."We're into that trend now."
92 SUMMER 2019•POPSCI.COM
+ tiff ,
t. Lr •i.,.6 ` 1 _ THE GIVING TREES
� : f G r,
�' *e ,'.tr �h'�
4 'it1
.0.:1/4
�� STRAIGHT AND THIN LIKE A BREADSTICK IN A BLUE
- --_--4
puffer coat,DeSantis walks to the southeast Baltimore
- neighborhood of Canton.(He's never owned a car—or
even a cellphone.)On this cold March Saturday,he's ade
�- the trek to help a neighborhood group put three oaks and
--ss two maples into the ground—for him,numbers 15,219
through 15,223.Though DeSantis keeps only a mental mlog
of what he's planted,local organizations don't dispute
his mighty tally:"Gene has always been on the scene,"
recalls Amanda Cunningham,former program manager
s _ at the Parks&People Foundation.
Despite his planting bona fides,DeSantis'count is only
a small piece of TreeBaltimore's overall goal:to increase
{ the city's total canopy from 28 percent to 4o percent by
2037.They based their aim on a recommendation set in
the late'90s by national conservation nonprofit Ameri-
an can Forests as the optimal tree cover for towns in forested
py states.(In grassy and desert climates,the targets are,re-
ol- s ectively,20 percent and 15 percent.)
lat i Today,the Baltimore agency has even more incentive
de to meet that mark.The city is subject to a federal directive
,re to reduce pollution runoff into the Chesapeake Bay.New
ti- trees can absorb stormwater that would otherwise flow
on along surfaces like asphalt and concrete,gathering con-
taminants before ending up in the iconic estuary.A single
of mature stalk,according to the USFS,can store more than
d-
th `36,000 gallons of water ayear.
These thirsty trunks,however,can't just plunk down
n- anywhere,so TreeBaltimore collaborates with some 6o
local organizations to create a map that pinpoints where
° rnew roots can do the most good.A group interested in pro-
:d tecting the bay,for instance,can use the chart to see where
impervious surfaces cause frequent flooding,and then
re target surrounding land for new trees."You're tying trees
a- -To the actual benefit that they're providing,"says Charles
:o i Murphy,the office's operations lead.
to " The chart also helps the group identify spots where
1, more shade might benefit people.The traditionally red-
lined,segregated swaths of east and west Baltimore,for
example,are severely lacking in greenspace,according
d City aims to fill
its forest (it s to USFS data.Others,such as the luxuriant Roland Park
l- already 47 percent in the north end,need only pruning and maintenance.
it x trees) with half a "We don't turn away people who want a tree,"Murphy
N million new trunks.
explains,"but if we are targeting neighborhoods for
1- larger-scale planting,then we go to the map."
1, c, Their ongoing efforts have tapped residents,es-
1- 1 pecially DeSantis,for more and more help over the
h o 1. charlotte decades.Just before his next fall planting season gets
underway,he'll turn 58,marking 41 years since his first
_ :
° some 47 percent tree took root.In 2019,TreeBaltimore will put 2,000
tree cover saves new root balls into the ground,and its crew of commu-
nity
residents of this nit and nonprofit collaborators will add thousands
Carolina city$15.4 y P
million in energy more.Organizations will be looking for volunteers to
ocosts every year. dig those big holes.And,as always,DeSantis will be
there,pick in hand,breathing in the fresh air.
1 POPSCI.COM •SUMMER 2019 93
OPINION
_ , . _
A
,��- 9The Palm Beach Post
Timothy D.Burke Publisher
Rick Christie Editor of the Editorial Page
THE PALM BEACH POST EDITORIAL BOARD'S MISSION:The news
you need,the analysis you appreciate,the viewpoints you value. '
OUR VIEW: HOME RULE
Sunscreen ban
pre-empting
local control
When it comes to big-footing local gov-
ernments'authority,it seems nothing
is off-limits for Florida legislators.
Taxing authority.Plastic straws.Vacation rent-
als.It doesn't matter how local,or how well-meaning.
If the issue somehow insults a lawmaker's--or influen-
tial lobbyist's--sensibilities,it's considered fair game
to quash the smaller government's ability to act.
Only there is nothing fair about a St.Augustine sena-
tor's bill(SB 588)threatening local governments with a
$25,000 fine if they prohibit the sale of certain sunscreens. '
Republican state Sen.Travis Hutson's bill,which was
approved by the Senate Community Affairs Committee
.._ i.-•-last Tuesday is clearly meant to preempt a Key West ordi-
nance banning the local sale of sunscreens that contain
two ingredients-oxybenzone and octinoxate.A grow-
in body of scientific evidence says the chemicals are bad
for coraTreefs,-,Teavuig thembleached andoften dying.The
ordinance,which passed by a 6-1 City Commission vote
earlier this year,is set to go into effect on Jan.1,2021.
Key West city commissioners were looking to get out
ahead of this potential disaster.Their reasoning is simple:
the tourist destination's environment is its livelihood.
When corals suffer from bleaching,they turn white and
can quickly erode reefs,which act as natural barriers to
shorelines from storms,are habitats for marine life and
provide an income for dive and tourism companies.
No more coral reefs,no more business.Period.
_Key West is the only Florida city with a local ordinance
liaiuiing sunscreens—taking a cue from Hawaii,which
became the first state to pass a similar ban.But Miami
Beach is mulling a similar prohibition.And the Legislature's
presumption should provide a cautionary tale for other
coastal communities like Jupiter,Riviera Beach and Delray
Beach,whose livelihoods depend on the environment.
Weekly said in a January meeting."We can take a step
to eliminate those chemicals going into our water."(Key
West's ordinance doesn't prohibit tourists from buying the
banned sunscreens outside the city,or online.And sun-
screen brands without the chemicals can still be sold.)
Hutson justifies his threat to local governments
by saying that,while he is concerned about the envi-
ronment,he's"just not a fan of government on the
state or local level telling a business what to do."
He's being shortsighted.Key West passed the ordi-
nance to protect its business,by protecting its environ-
ment.Even Gov.Ron DeSantis connects the health
of Florida's economy to that of the environment.
Hutson claims he wants to make sure bans are based on
"science and data."But he's just parroting three power-
ful companies with a stake in the sale of sunscreens and
are registered to lobby on the bill:Johnson&Johnson,
which makes multiple sunscreens with oxybenzone;
and Publix and Walmart,stores that sell the product.
Indeed,Johnson&Johnson argues that certain sunscreen
chemicals affecting coral reefs"have led to widespread misin-
formation about the safety of many sunscreens in the marine
environments"and declares there is"no credible science"to
show a link between sunscreens and coral reef bleaching.
No credible science?Key West leaders cited published
studies by environmental researchers—including a pro-
fessor from the University of Central Florida—showing
how the two chemicals,which accumulate in water from
bathers or from wastewater discharges,can damage coral
reefs through bleaching and harming the corals'DNA.
The website for the South Florida Reef Ambassador
Initiative,which falls under—surprise!—the state's
Department of Environmental Protection,tells div-
ers to"Avoid sunscreens with Oxybenzone and
Avobenzone.The benzones are compounds that are
lethal to coral reproduction in very small amounts."
Finally,Hutson says he is a"big proponent of making sure
people have sunscreen"and believes local bans on certain
types of sunscreens are"silly"because the substances pro-
tect people from ultraviolet rays.But even the American
Academy of Dermatology,which is rightfully concerned that
a ban of these ingredients could have an impact on skin cancer
rates,acknowledges that there is"emerging evidence that
chemical sunscreen ingredients"could affect coral reefs.
The organization recommends further study.We agree.
But in the meantime,why stop environmentally conscious
municipalities from taking steps to protect their coasts?
Communities that try to make good laws for their locali-
ties shouldn't be at the mercy of a Legislature that stomps
all over them on behalf of big-spending lobbyists.
• a #w 7*' ' In this August
2010 file
-40 to ,* photo,there
e' " ° ,.. is bleached
cervicornis
! ' __ coral,also
known as
Staghorn
coral,
located at
Bath&Tennis
reef off of
*4
Palm Beach.
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organophosphate ester hundreds or thousands of
l (OPE)flame retardants times daily),they ingest
and plasticizers,are now the compounds or absorb
the focus of research them through their skin.
on retardants'environ- The conclusion:Wiping
mental impact and side down cellphones and
Beware exposure to effects,such as develop- electronic devices,as well
fire retardants and mental issues in children, as frequent hand-wash-
plasticizers fertility problems and ing,is essential.Every
e 6 Po* 1.44'19 possibly some types of time,put away your
When Orlando Bloom, cancer. smartphone before you
Melissa Etheridge and Research presented eat!Plus,parents should
Guillermo del Toro had to this spring at the be very careful about
evacuate their homes last American Chemical giving handheld devices
year as fire tore through Society National Meeting to small children.They
parts of California,they &Exposition lopked put their hands in their
weren't the only ones into whether electronic mouth and lick or chew
hoping that Mother devices were a major on surfaces,and that may
Nature and the amazing source of our exposure superexpose them to the
fire-fighting teams would to OPEs.The conclusion: toxins in OPEs.
stop the inferno's spread. OPEs are everywhere
That's because fire in the home--on every The You Docs,Michael
retardants,well,they can surface,in floor dust, Roizen and Mehmet Oz,
be lifesavers,but they're on study participants' are the authors of"You:
also a focus of health and hands and on elec- Losing Weight."Want
3 Ingredients Parabens Phtha
to Avoid Formaldehydelates
Often used as a Found in some nail polishes Commonly used as a
According to Nneka preservative in cosmetics and hair-smoothing solvent in the fragrances
Leiba, personal-care treatments,it can lead to that scent aftershave, ,
(n director of products,the ingredient is myriad skin irritations and was lotion,soap and more,the
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Environmental Working believed to mimic estrogen deemed carcinogenic chemicals have been
Group's healthy-living and potentially cause by the International Agency linked to reproductive
science program hormone disruption. for Research on Cancer. issues in men.
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