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AGENDA DOCUMENTS ,/ 7Al BOYNTON LAKES PLAZA SIGN PROGRAM PLANNING AND ZONING DEPARTMENT MEMORANDUM #93-312 FROM: Planning and Development Board Members Tambri J. Heyden ~ Acting Planning and Zoning Director Michael E. Haa~~ h Zoning and Slte ~lopment Administrator December 10, 1993 TO: THRU: DATE: RE: Administrative Appeal - Boynton Lakes Plaza Modification to sign Program Fru-Con Development Corporation is appealing the administrative decision of the Planning and Zoning Department to reject the changes they are proposing for the Boynton Lakes Plaza sign program. The Boynton Lakes Plaza sign program was established as part of the 1990 site plan approval of the Boynton Lakes Plaza. The following sign permits have been issued for the plaza: 1. Wall signage for Winn Dixie. (Permit No. 93-5170) 2. Freestanding pylon sign located at the Hypoluxo Road entrance to the site. (Permit No. 93-4061) 3. Freestanding pylon sign located at the entrance to the site on Congress Avenue. (Permit No. 93-4060) All three signs d1d not match the signage shown on the 1990 sign program, however, the changes were deemed minor and approved administratively (see attached copy of permit drawings). The new changes proposed for the sign program are 1dent1fied in the attached Exhibit "A", The existing sign program 1S shown on the attached Exhibit "B". Proposed new sign program: A major change in the proposed new sign program is that a tenant that is located in the shopping center main build1ng or as an outparcel tenant, which is nationally or state recognized as a company or cha1n business, may install signage that depicts their logo letter style and/or logo design including symbols and colors. The remaining tenants would use the Fritz Quadrata letter style that has a Lexan Red #2793 color sign face. Existing sign program: The present sign program allows for logo letter style, however, the color is limited to Terra Sand, Benjamin Moore #055. All other tenant slgnage would match Fritz Quadrata letter style in the Terra Sand #055 color. The existing sign program did not address signage that included logo design symbols. The size of the signage for both the existing and proposed new sign program will comply with the specifications identified in the current sign code. The Sign Code identifies certain criteria to use when evaluating signage, The following criteria is listed in Section 21-21 "Aesthetic Qualifications" of the Sign Code: Boynton Lakes Plaza Modification to Sign Program Page 2 Sec. 21-21. Aesthetic Qualifications. The aesthetic quality of a building or an entire neighborhood 1S materially affected by achieving visual harmony of the signs on or about a structure as it relates to the architecture of the building or the adjacent surroundings. In addition to the mechanical limitations on signs imposed by this section, there are certain aesthetic considerations which must be met and are therefore subject to review by the Community Appearance Board (Planning and Development Board) when required. (a) The scale of the sign must be consistent with the scale of the building on which it is to be placed or painted and the neighborhood in which it is located. However, in no case shall it exceed the size provided for in other sections of this chapter. (b) The overall effect of the configuration or coloring of the sign shall be consistent with the Community Design GU1delines. The conf1guration and colors shall be complementary with other signs already on the building and on adjacent properties. All freestanding signs shall be landscaped in an attractive manner, appropr1ate to the specific location, with a minimum dimension of the landscaped area not less than two (2) feet. Landscaping shall be protected from vehicular encroachment. The following is an analysis of specific considerations identified in Section 21-21 of the Sign Code. 1. Visual harmony as the signage relates to the architecture of the building or the adjacent surroundings - The use of many different colors, letter style and/or logo design symbols would not be in harmony w1th the architecture of the building or the shopping center located directly west of the subject site (Meadows Square). The signage for the in-line tenants at Meadows Square consists of a dark colored cabinet sign with a white or off white plastic letter face. However, the Shoppes of Boynton, a shopping center located south of the subject project on Congress Avenue has a sign program that allows logo design and offers several colors and letter styles for proposed tenants. 2. scale of the signage must be cons1stent w1th the scale of the building on Wh1Ch it is placed and the neighborhood in which it is located - The "sign buildable area" (the limits where a sign may be placed) has been defined more concisely in the new sign program than in the existing program, however, the distance a sign may be placed from the top and bottom of the sign fascia has been decreased from the original sign program. See Exhibit "C" which depicts a typical elevation and section view drawing of the current building under construction at the site. The drawings identify the size and location of the fascia where signs will be installed. 3, Configuration or coloring of the sign shall be consistent with the Commun1ty Design Guidelines and shall be complementary with other signs already on the building and on adjacent properties - The site is located in the Medlterranean/Spanish design district as specified in the Community Design Plan. The following colors are listed for the Mediterranean/Spanish design Boynton Lakes Plaza Modification to Sign Program Page 3 theme; pink, white, red to orange and earth tones. The proposed new signage would not have a limit on color, number of colors or design that a sign may display. The new sign program will allow tenants that are not recogn1zed as a company or chain business to display signage that has a Fritz Quadrata letter style with a color that will match the existing Market Place main sign (Lexan Red #2793). The configuration of the proposed signage for each tenant, more than likely, would not be consistent. The tenant signage displayed on the Meadows Square shopping center is consistent in shape and color considering the signage is a cabinet sign with individual letter style with a white plastic face. Using a multitude of shapes and colors for tenant signage on a shopping center building detracts from the visual impact of the entire project and in some cases the view becomes confusing and "busy" to the potential customer and the tenant loses the individuality intended by displaying a logo trademark. The following recommendation is trying to strike a balance between the liberal new sign program and the restrictive existing program. RECOMMENDATION: The Planning and Zoning Department recommends approval of the proposed modification to the sign program subject to the following staff comments and the following conditions to be shown in a revised sign program: STAFF COMMENTS 1. Specify that the color of the raceway identified in paragraph 3 shall match the color of the surface it is mounted on. 2. Identify the color of the sign returns for all signage. 3. Specify whether the signage allowed in paragraph 1, 2, and 5 will be mounted on a raceway or is any type of mounting optional. Also, specify that the color of the material used to attach the sign to the building will match the color of the surface that lt is mounted on. 4. Specify that the dimensions and percentage identified in paragraph 4 is establishing the "sign buildable area" (the limits in which a sign meeting the size specifications listed in the Slgn code may be installed), 5. Change the permit numbers identified for the exist1ng signs as follows: Winn Dixie - #93-5170, Pylon signs - #93-4060 and #93-4061. 6. Specify that sign approval by the landlord does not allow or include changing the specifications of the approved sign program. 7. Identify the location and size of the tenant signage for tenants that have a peak roof tower structure included in their tenant frontage. 8. Speclfy the type of slgnage proposed for the signs identified in paragraph 1, 2 and 5. [example: channel letter, cabinet, neon, etc,] Boynton Lakes Plaza Modification to Sign Program Page 4 9. To clarify paragraph number 3 add the word channel in the following text: internal lighted "channel" letters mounted. 10. Define the term anchor tenant. 11. Omit the words fascia wall from paragraph 4 and insert the words sign fascla. Add to paragraph 4 that the sign fascia is depicted on Exhibit "C". REVISED SIGN PROGRAM CONDITIONS NOTE: Please refer to page two (2) of Exhibit "A" for reviewing the revised sign program: BOYNTON LAKES SIGN PROGRAM In-Line Tenant: A tenant with tenant frontage in the ma1n shopping center bU1lding - If the tenant is a business operation that has an established logotype utilized by a chain, said tenant shall be allowed logotype signage that may include logo letterstyle, logo design, logo symbols and logo color(s). The area of the logotype signage shall not exceed thirty (30) percent of the total area allowed for the tenant signage. The remaining seventy (70) percent of signage shall be Fritz Quadrata letterstyle, individual internal illuminated channel letters. The face of the channel letter will be Red #2793 (Lexan) and the letters will have dark bronze returns. The letters will be mounted on a raceway. The raceway will be colored to match the building on which the sign is mounted. The maximum height of any Fritz Quadrata letter shall not exceed thirty (30) inches. The signage will be located in an area identif1ed as slgn fascia (see exhibit "C"). The tenant sign area is the area of the sign fascia directly above the width of the tenant frontage. The tenant sign area is further defined to include a "sign buildable area". The length of the "slgn buildable area" is eighty (80) percent of the width of the tenant frontage with the center being the center of the width of the tenant frontage. The height of the "sign buildable area" is expressed as twelve (12) inches down from the top of sign fascia and twelve (12) inches up from the bottom of the sign fascia. In-line tenant signage shall not be mounted on the east or south sides of the main building or to the face of the peak roof tower structure. However, the dimension of the tower may be used to determine total allowed sign area. Anchor Tenant: Corporate registered logotype signage shall be allowed. If the users do not have a registered corporate logotype sign, the signage wll1 be Fritz Quadrata letter style, individual internal illuminated channel letters. The face of the letters will be Red #2793 (Lexan) and the letters will have dark bronze returns. The letters will be mounted on a raceway. The raceway will be colored to match the building where the sign is mounted. The top and bottom of anchor tenant signage located on the sign fascia shall not be closer than twelve (12) inches to the top or bottom of the sign fascia. Anchor tenant signage shall not be mounted on the east or south sides of the maln shopping center bUllding. An anchor tenant shall have a gross floor area of not less than fourteen thousand (14,000) square feet. Boynton Lakes Plaza Modification to sign Program Page 5 Outparcel Buildinq: Corporate registered logotype signage shall be allowed. If the users do not have a registered corporate logotype sign, the signage will be Fritz Quadrata letter style, individual internal illuminated channel letters. The face of the letters will be Red #2793 (Lexan) and the letters will have dark bronze returns. The letters will be mounted on a raceway. The raceway will be colored to match the building where the sign is mounted. The outparcel signage may be mounted on any side of the building. Pylon Siqns: As allowed per Permit No. 93-4060 and 93-4061. GENERAL NOTES: 1. In addition to above sign criteria all signage will comply with local sign codes and regulations. 2. Definition of words or phrases shall be as defined in the current City sign code. 3. All signage will first be submitted to landlord for review and approval prior to submission to the City for permitting. Approval by the landlord does not allow or include changing the specifications of the approved sign program. 4. All material that is used to mount any signage to a building and/or any material used to conceal the support(s) used to mount the signage shall have an exterior finish color that will match the color of the surface of the building where the material makes contact with the building. 5. The logotype signage may match that of logotype signage displayed in other shopp1ng centers. MEH/jm Att. A:BOYSIGN.JM EXHIBIT "A" /OfZ Fe: FRU.mN 15933 CI~yton Road P. O. Box 100 Ballwin, MI..!;our' 63022-0100 314/391-6700 FAX: 314/~91.4!l13 December 03, 1993 Mr. Mike Haag CITY OF BOYNTON BEACH PLANNING DEPARTMENT 100 E. Boynton Beach Blvd. P.O. Box 310 Boynton Beach, FL 33425-0310 RE: FASCIA SIGN AGE REVISION BOYNTON LAKES PLAZA Dear Mr, Haag: Per the Planning Departments directions and with your assistance please find enclosed a revised signage criteria for the tenants fascia signs. These revisions are being made in order to clarify the limited information provided on the approved 1990. In addition to the clnrification we are also requesting a color change to the letter faces. This change is at the recommendation of different sign companies we spoke to because there would be no way to assure consistent color quality since the original color is not a standard manufactured color and could vary on different manufactured acrylics. The requested color has already been approved for use in the Winn Dixie slgnage. We appreciate your assistance and guidance in this matter. Should there be any additional questions please feel free to contact either myself at (314) 391-4623 or Stuart Wilson at the job site, Sincerely, FRU-CON DEVELOPMENT CORPORATION ~~ ~.IJ~. Terry R. '1larms Director of Acquisitions & Development TRH:law cc: R. Maloof A. Goins 1. Tepper . , FRU'[DN DEVELOPMENT WRPDRAnON @ ~6r~ Proposed PARAGRAPH r Tenant Slgnage - Boynton Lakes Plaza Anchor Tenants - Corporat~ logotype slgn8ge with letter style, design and color to be typical to other similar operations. Letter height not to exceed 36". 1 Tenants ~ If tenant is connected with an operation that has an esteblished logotype utilized by the chain, tenant's signage will conform in letter design, style and color of seid Corporation logotype said letters shall not exceed 30" in height. 2 If tenant Is an individual not affiliated with a registered logotype operation the signage shall 1'e _~ FrlzQUADRATH letter style, and Lexan Red 279"B'for-cer 3 the letter face. Said signs shall be Individual, internal lighted letters mounted on a raceway and letter's shall not exceeding 30" In height. All non-anchor tenants signage will be centered and limited to 70% of lineal store frontage and be located on the store fascia sign band or fascia wall, 4 slgnage will not be closer than 12" to the top and bottom edge of the sign band and use acrylic type face material. Building Signage for Outparcet users - Corporate logotype signage with letter style, design and color to be typical to other simllaf operationsl with letter height not to exceed 36". If user does 5 not hav~ a registered logotype then sign age will b.ee3 FrizQUADRA TH style letters with Lexan Red 279' face color, internally lighted individual letters. In addtlon to above sign criteria all signage will comply with local sign codes 6 and regulatlont. All slgnage will first be submitted to Landlord fOf review and approval prior to submission to the City for permitting. Slgnage approved with permit #93-1789 (Wlnn Dixie) end permit #93-4060 7 (Pylon Sign) Logotype - A distinctive trademark or symbol of a company, publicationl etc. (Word + Type + Color) 8 (American Heritage Dictionary) EXH\B\T "B" , .d ";."::' ,." 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