R06-137
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RESOLUTION NO. R06 - 137
A RESOLUTION OF THE CITY COMMISSION OF
THE CITY OF BOYNTON BEACH, FLORIDA,
AUTHORIZING AN AGREEMENT WITH THE
WATERS PEL TON ORGANIZATION, INC. FOR
CONGRESS AVENUE BOUNDLESS PARK
FEASIBILITY; AND PROVIDING AN EFFECTIVE
DATE.
WHEREAS, the Master Plan for Congress Avenue Boundless Park has been
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completed and the estimated cost to complete the major elements of the plan are
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approximately $8,600,000, an amount currently requiring a funding source; and
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WHEREAS, the City Administration has made recommendations that funding for
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construction be raised through a fundraising campaign but recommends that a feasibility
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study be conducted to evaluate funding opportunities and methods; and
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WHEREAS,
The Waters Pelton Organization, Inc. specializes III funding
19 campaigns on both a small and large scale and is available to conduct a feasibility study for
20 $16,500.
21 NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF
22 THE CITY OF BOYNTON BEACH, FLORIDA, THAT:
23 Section 1. The foregoing "Whereas" clauses are hereby ratified and confirmed as
24 being true and correct and are hereby made a specific part of this Resolution upon adoption
25 hereof.
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Section 2.
The City Commission of the City of Boynton Beach, Florida does
27 hereby approves a proposal from The Waters Pelton Organization, Inc. to propose a
28 feasibility study, a copy of the proposal being attached hereto as "Exhibit A."
S:\CA\RESO\Agreements\Consultant Agmt Resos\Consultant - Waters Pelton Org Inc.doc
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Section 3.
This Resolution shall become effective immediately upon passage.
PASSED AND ADOPTED this ~ day of August, 2006.
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27 (Corporate Seal)
CITY OF BOYNTON BEACH, FLORIDA
-'-'-'-.."..
,_.~-_.-
S:\CA\RESO\Agreements\Consultant Agmt Resos\Consultant - Waters Pelton Org Inc.doc
City of Roynton Reach Recreation & p,
Attachment A
Campaign Feasibility Study
BACKGROUND
Working with GlattingJackson's Parks and Public Space Planning Group, the City of
Boynton Beach Recreation and Parks Department (BBRPD) completed a master
plan for its Congress Avenue Park, located at the comer of Charter Drive and
Congress Avenue in Boynton Beach, Florida.
This master plan was developed with extensive input from various non-profit
organizations throughout Palm Beach County starting with a full day Visioning
Workshop. The resulting plan is designed to be the county's first '<1Joundless park,"
a place where all children (and adults), with and without disabilities, can develop
essential skills for life as they leam together through play.
The central themes of the park include a "Boundless Playground," serving kids of all
ages and abilities, as well as Chinese garden design principles in honor of Boynton
Beach's Chinese sister city Qufu. Over 30 people participated in the Workshop,
including representatives of social services agencies such as The Arc, United Way of
Palm Beach County, the Lions Club, Coalition for Independent Living Options and
United Cerebral Palsy.
Because the total project is estimated to cost between $10-12 million, BBRPD has
determined that a fund raising feasibility study should be conducted to determine
sources of leadership and funding for the project. This effort will enable the City of
Boynton Beach to ensure that local citizens are not burdened with the full cost of the
facilities added to their tax bills.
The Waters Pelton Organization, Inc. (WPO), has submitted this proposal to
conduct the study, and will work closely with BBRPD's representatives in carrying
out this assignment. Charlotte Pelton, President of the firm, will serve as the
Managing Consultant for the study, with senior development/administrative staff
assisting in the effort. Included in this document is a proposed outline of study
activities, methodology for completing the process in a timely and efficient fashion,
and a statement of associated costs.
THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO!\:, I!\:c.
2
Fnnd Raising . Planning. Public Relations
~
Campaign Feasibility Study
City of Roynton Reach Recreation & Parks Department
The WPO Team
WPO provides services to its clients on a Project Team basis, utilizing team members'
experience and expertise as required to best serve the client's particular needs. Resumes are
provided for each organization's principals as well as the additional team members to be
assigned to this project.
About The Waters Pelton Organization
The Waters Pelton Organization, Inc. (WPO) is a national fund raising, planning and public
relations firm providing specialized services to a variety of non-profit organizations across
the country. The firm is involved with various organizations in arts and culture, social
services, environment, faith-based services, education, government and healthcare. Since its
inception, the firm has provided consulting services to organizations in over 350 cities across
the country.
WPO has the experience and professional staff to provide a number of specialized services
aimed at enhancing the effectiveness of each client organization. The quality of our service
is exemplified by the wealth of experience and expertise of our principals, associates and
staff. Each member of our team is motivated to provide the highest quality service and to
help further enhance the firm's reputation as the right choice to handle planning, fund
raising and public relations needs.
Services include Fund Raising Counsel, Capital Campaign Management, Strategic Planning
Studies, Development Assessment Studies, Campaign Feasibility Studies, Database Analysis/
Donor Audits, Public Relations, and Management Consulting. The partners and associates
of the firm have been responsible for raising in excess of $1.8 billion for various charitable
enterprises through their collective efforts.
Headquartered in West Palm Beach, Florida, WPO encompasses four additional regional
offices located in Chattanooga, Dallas/Fort Worth, Sacramento and Tampa.
J. Keith Waters
Chairman & CEO
The founding member of the firm, Mr. Waters is responsible for direction of all operations
for the company, which encompasses associates and support personnel in locations
throughout the country.
Mr. Waters received a BA degree in Communications from the University of Kentucky and
holds numerous certifications in fund raising, planned giving and management.
THE WXIERS PELTO!\: ORG.'u~IZ_\T10!\:, I!\:c.
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Fnnd Raising . Planning . Public Relations
~
Campaign Feasibility Study
Ci~' of Roynton Reach Recreation & Parb Dc:partment
He is a member of the Association of Fundraising Professionals (AFP), the Business
Development Board and the Palm Beach County Cultural Council. He has also served as
the Chief Executive Officer of the Palm Beach International Film Festival, and on the
boards of several prominent organizations including The Salvation Army, Palm Beach Zoo
and National Association of Religious Broadcasting.
Mr. Waters has personally worked with organizations in over 200 cities across the country,
providing special management counsel to such prestigious organizations as The Salvation
Army, Boys & Girls Clubs of America, YMCA, Hospice, United Way, and other cultural,
environmental, education and human services organizations. In addition, Mr. Waters is a
frequent guest lecturer across the country specializing in campaign strategic
planning/ management, leadership development and organizational management.
Charlotte Pelton
President
As a principal of the firm, Ms. Pelton is responsible for all marketing and research activities.
She also manages a variety of the firm's projects in the education, cultural, social service and
environmental arenas.
Ms. Pelton has over twenty years of experience in strategic plllnning, marketing and business
development with several Fortune 100 companies including Holiday Inns, Inc. and FPL. She
also served as Chief Operating Officer and Director of Marketing Services for the Palm
Beach County Cultural Council and worked extensively within the corporate and cultural
circles of the South Florida region.
She earned a BS in Business Administration from the University of Southern Mississippi and
completed postgraduate work at Memphis State University.
Ms. Pelton is a member of the Association of Fundraising Professionals (AFP), and
Executive Women of the Palm Beaches (EWPB), where she serves as a member of the
Board of Directors and as Chair of Executive Women Outreach, Inc., the charitable
foundation of EWPB. She also serves on the boards of the Suncoast High School
Foundation where she was the founding Chair and the West Palm Beach Library
Foundation, as well as on the advisory boards of the Arthur R. Marshall Foundation and
Pura Vida Missions, Inc. In addition, she volunteers for the American Heart Association
and the American Cancer Society. Past board service has included Florida Stage and the
Palm Beach International Film Festival, and as Arts Committee Chair for the Memphis in
May International Festival.
THE W.\TERS PELTO!\: ORG.'u",IZ.\TIOl-,;, I!\:c.
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Fnnd Raising . Planning' Public Relations
City of Roynton Reach Recreation & Parks Department
References
Ms. Judy Mitchell
Chief Executive Officer
Kravis Center for the Performing Arts
West Palm Beach, FL
(561) 651-4209
Mr. Scott Badesch
Executive Director
United Way of Palm Beach County
Boynton Beach, FL
(561) 375-6600
Ms. Mary Riedel
Community Affairs Manager
Sun Sentinel Company
200 East Las Olas Boulevard
Ft. Lauderdale, FL 33301
(954) 356-4340
Ms. Suzette Wexner
President
Palm Healthcare Foundation
West Palm Beach, FL
(561) 833-6333
~
Campaign Feasibility Stucly
D-IE W.\TERS PELTO!\: ORG_\!\:IZ.\TIOi\;, I!\:c.
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Fnnd Raising . Planning . Public Relations
Attachment B
THE WATERS PELTON ORGANIZATION, INC.
FUND RAISING. PLANNING. PUBLIC RELATIONS
477 South Rosemary Avenue, Suite 316
West Palm Beach, FL 33405
Telephone (561) 626-0026
FAX (561) 626-9119
Congress Avenue "Boundless" Park
Feasibility Study
Management Proposal
City of Boynton Beach
Recreation & Parks Department
Boynton Beach, Florida
Chattanooga
DallaslFort Worth
Sacramento
Tampa
West Palm Beach
City of Roynton Reach Recreation & Parks Department
~
Campaign Feasibility Study
BACKGROUND
Working with GlattingJackson's Parks and Public Space Planning Group, the City of
Boynton Beach Recreation and Parks Department (BBRPD) completed a master
plan for its Congress Avenue Park, located at the comer of Charter Drive and
Congress Avenue in Boynton Beach, Florida.
This master plan was developed with extensive input from vanous non-profit
organizations throughout Palm Beach County starting with a full day Visioning
Workshop. The resulting plan is designed to be the county's first "boundless park,"
a place where all children (and adults), with and without disabilities, can develop
essential skills for life as they leam together through play.
The central themes of the park include a "Boundless Playground," serving kids of all
ages and abilities, as well as Chinese garden design principles in honor of Boynton
Beach's Chinese sister city Qufu. Over 30 people participated in the Workshop,
including representatives of social services agencies such as The Arc, United Way of
Palm Beach County, the Lions Club, Coalition for Independent Living Options and
United Cerebral Palsy.
Because the total project is estimated to cost between $10-12 million, BBRPD has
determined that a fund raising feasibility study should be conducted to determine
sources of leadership and funding for the project. This effort will enable the City of
Boynton Beach to ensure that local citizens are not burdened with the full cost of the
facilities added to their tax bills.
The Waters Pelton Organization, Inc. (WPO), has submitted this proposal to
conduct the study, and will work closely with BBRPD's representatives in carrying
out this assignment. Charlotte Pelton, President of the firm, will serve as the
Managing Consultant for the study, with senior development/administrative staff
assisting in the effort. Included in this document is a proposed outline of study
activities, methodology for completing the process in a timely and efficient fashion,
and a statement of associated costs.
Ti-IE W.\TERS PELTO!\: ORG.\t,\;IZ.\TIO!\:, I!\:c.
2
Fnnd Raising . Planning . Public Relations
City of Roynton Reach Recreation & Parks D~tment
Campaign Feasibility Study
~
KEY ISSUES TO BE ADDRESSED
The following issues will be clarified in the process of completing the Campaign
Feasibility Study:
Funding Needs
1) Based on the identified needs and subsequent discussions with BBRPD staff and
city leaders, what are the specific capital development needs and the priority of
each?
2) What type of funding is needed and what are the anticipated uses?
3) What amount is currendy available (ie., reserves) for this project?
4) What additional amount would be needed from a development campaign?
Community Attitudes
5) What is the attitude and oudook of local community representatives (city
officials, key potential donors, community leaders) toward a projected capital
development campaign?
Prospects for a Successful Campaigp
6) What are the significant indicators for success of the campaign?
7) What are the strengths and weaknesses in terms of the leadership potential
within the community? Can these leaders produce significant campaign gifts
through their influence with others in the community? Can the project attract the
needed outside leadership for the campaign? What actions need to be taken to
strengthen the effort in this regard?
8) How is the campaign perceived by the vanous donor constituencies or
prospective constituencies? Do they support the need for the proposed capital
development plan?
THE W.\TERS PELTO!\: ORG.\!\:IZ_\110!\:, I!\:c.
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Fnnd Raising . Planning . Public Relations
City of Roynton Reach Recreation & Parks Department
~
Campaign Feasibility Stud)'
The Case for Support
9) What are the strengths and weaknesses of the Case for Support for the capital
projects to be presented by BBRPD?
10) How can the project be best positioned to ensure the appropriate levels of
support for capital needs?
Funding Sources
11) What companies, foundations and individuals can be expected to make
significant contributions to the campaign? What amounts can be anticipated?
12) What would be the source or sources of a "lead gift" to the campaign?
13) What prospects exist for public sector (governmental) capital grants or funding
programs?
Campaigp Leadership
14) What is the recommended organizational structure of the campaign?
15) Which key community leaders should be involved in the campaign leadership
structure?
Proposed Time Frame
16) What other local organizations are planning a campaign within the next one to
two years?
17) Is there a consensus among City of Boynton Beach officials and community
leaders as to the most desirable time for a campaign?
18) What timetable is recommended in terms of both pre-campaign preparation and
the actual duration of the campaign?
THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO!\:, I!\:c.
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Fnnd Raising . Planning' Public Relations
City of Roynton Reach Recreation & Parks Department
~
Campaign Feasibility Study
THE THREE-PART STUDY PROCESS
co Development of the Case for Support
Working with BBRPD staff and drawing on various planning documents, WPO will
prepare a comprehensive Case for Support, which sets forth:
. Future plans for the park;
· The specific costs involved in reaching these goals; and
· The difference the capital support being discussed will make in the quality of
the proposed park and the impact the park will have on the citizens it aims to
serve throughout Palm Beach County and beyond.
(lJ) Testing the Case
WPO will then utilize this preliminary statement in conducting approximately 40
confidential, in-depth interviews with City of Boynton Beach leadership, prominent
community leaders, and potential donors and will raise these questions:
· Reaction to the preliminary Case for Support in tenns of its importance and
its objectives for the future;
· Sources of support available, and at approximately what levels, from various
prospective donor constituencies;
· Individuals who would be in a position to provide the type of fund raising
leadership required for the task;
· Components of the plan with the most appeal;
· Personal willingness to be involved in asking others to participate;
· Ways in which the Case for Support can be shared; and
· Willingness to support the program (personal, company, foundation)
In addition to the personal interview process, a special questionnaire will be
developed and issued to 250 select Boynton Beach residents, selected potential
THE W.\TERS PELTO!\: ORG.\1"IZ.\TIO!\:, I!\:c.
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Fnnd Raising . Planning . Public Relations
City of Roynton Beach Recreation & Parks Dt;partment
Campaign Feasibility Study
~
donors and community leaders to allow for additional reaction and input into the
development of the campaign plan.
(lIt) Strategy. Structure. Systems. Staffing
On the basis of what is leamed during the personal interview process and through
the questionnaires, WPO will submit a comprehensive written report to BBRPD,
within 30 days of completing the surveys and interviews, which represents our
findings, conclusions and recommendations.
Specifically, this document will cover:
. How much of the stated campaign funding will be available within a specified
pledge period;
. How much it will cost to raise;
. A detailed plan for the campaign and its implementation;
· The timetable needed to develop the structure and secure the funding;
· Systems, staffing and prospective volunteer leadership suggested for the
program; and
· A description of steps to be taken in starting the effort to obtain significant
capital support.
When the report is submitted. it will be accompanied b.y:
. An Executive Summary of findings in the study;
· An overview of responses to specific questions during the interview process;
· A complete and confidential analysis of the personal interviews; and
· A complete listing of individuals participating in the study.
FEE STRUCTURE
The firm's comprehensive fee for management of the study will be sixteen thousand,
five hundred dollars ($16,500). Payment of the fee will be as follows:
$ 10,000
Upon Approval
THE W.\TERS PELTO!\: ORG.\!\:IL\TIO!\:, I!\:c.
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Fnnd Raising . Planning' Public Relations
City of Roynton Reach Recreation & Parks D<:partment
~
Campaigp Feasibility Stucly
$ 4,000
$ 2,500
Week #4
Delivery of Final Report
THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO;-';, I!\:c.
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Fnnd Raising . Planning . Public Relations
City of RQynton Reach Recreation & Parks Dc:partment
Campaign Feasibility Study
~
STATEMENT OF SERVICES
This management agreement will include the following services:
. Services of the Managing Consultant, Charlotte Pelton, and Senior
development and administrative support personnel.
. Discussions of the Master Plan and Feasibility Study format with BBRPD
staff and key leaders.
. Gathering of all materials needed to develop a strategic approach to the
Feasibility Study process.
. Orientation with BBRPD representatives, other city officials and community
leaders to review the study plan and identify prospective interviewees.
. Preparation of the Case for Support to be used as the basis for interviews
and questionnaire survey responses.
. Management of a series of approximately 40 interviews with selected study
participants. It is understood and agreed BBRPD staff members will arrange
these interviews.
· Preparation and submission of the study questionnaire to approximately 250
additional study participants.
· Preparation of a detailed report of all findings related to the study process
and the recommendations resulting from those findings.
THE W.\ TERS PELTO!\: ORG_\!\:IZ.\ TJON, I!\:c.
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Fnnd Raising . Planning . Public Relations
City of Boynton Beach Recreation & Parks Department
~
Carqpaigp Feasibility Stud)'
APPROVAL
The acceptance of conditions stated in this agreement and the approval by both
parties is hereby given as evidenced by the signatures hereto:
THE WATERS PELTON ORGANIZATION. INC.
6-07-06
Date
day of au~",~, ,2006.
CITY OF BOYNTON BEACH
Approved this
II
~
KURT BRESSNER
CITY MANAGER
BOYNTON BEACH, fl
Print Name / Position
Print Name / Position
THE W_HERS PELTON ORG_\NIZ_HION", IN"c.
9
Fund Raising . Planning . Public Relations
City of Roynton Reach Recreation & Parks Department
~
Campaign Feasibility Study
The WPO Team
WPO provides services to its clients on a Project Team basis, utilizing team members'
experience and expertise as required to best serve the client's particular needs. Resumes are
provided for each organization's principals as well as the additional team members to be
assigned to this project.
About The Waters Pelton Organization
The Waters Pelton Organization, Inc. (WPO) is a national fund raising, planning and public
relations firm providing specialized services to a variety of non-profit organizations across
the country. The firm is involved with various organizations in arts and culture, social
services, environment, faith-based services, education, government and healthcare. Since its
inception, the firm has provided consulting services to organizations in over 350 cities across
the country.
WPO has the experience and professional staff to provide a number of specialized services
aimed at enhancing the effectiveness of each client organization. The quality of our service
is exemplified by the wealth of experience and expertise of our principals, associates and
staff. Each member of our team is motivated to provide the highest quality service and to
help further enhance the firm's reputation as the right choice to handle planning, fund
raising and public relations needs.
Services include Fund Raising Counsel, Capital Campaign Management, Strategic Planning
Studies, Development Assessment Studies, Campaign Feasibility Studies, Database Analysis/
Donor Audits, Public Relations, and Management Consulting. The partners and associates
of the firm have been responsible for raising in excess of $1.8 billion for various charitable
enterprises through their collective efforts.
Headquartered in West Palm Beach, Florida, WPO encompasses four additional regional
offices located in Chattanooga, Dallas/Fort Worth, Sacramento and Tampa.
J. Keith Waters
Chairman & CEO
The founding member of the firm, Mr. Waters is responsible for direction of all operations
for the company, which encompasses associates and support personnel in locations
throughout the country.
Mr. Waters received a BA degree in Communications from the University of Kentucky and
holds numerous certifications in fund raising, planned giving and management.
THE W.\TERS PELTO~ ORG.\!\:IZ.\TIO!\:, I!\:c.
10
Fnnd Raising . Planning' Public Relations
City of Roynton Reach Recreation & Parks Department
~
Campaign Feasibility Study
He is a member of the Association of Fundraising Professionals (AFP), the Business
Development Board and the Palm Beach County Cultural Council. He has also served as
the Chief Executive Officer of the Palm Beach International Film Festival, and on the
boards of several prominent organizations including The Salvation Army, Palm Beach Zoo
and National Association of Religious Broadcasting.
Mr. Waters has personally worked with organizations in over 200 cities across the country,
providing special management counsel to such prestigious organizations as The Salvation
Army, Boys & Girls Clubs of America, YMCA, Hospice, United Way, and other cultural,
environmental, education and human services organizations. In addition, Mr. Waters is a
frequent guest lecturer across the country specializing in campaign strategic
planning/ management, leadership development and organizational management.
Charlotte Pelton
President
As a principal of the firm, Ms. Pelton is responsible for all marketing and research activities.
She also manages a variety of the firm's projects in the education, cultural, social service and
environmental arenas.
Ms. Pelton has over twenty years of experience in strategic planning, marketing and business
development with several Fortune 100 companies including Holiday Inns, Inc. and FPL. She
also served as Chief Operating Officer and Director of Marketing Services for the Palm
Beach County Cultural Council and worked extensively within the corporate and cultural
circles of the South Florida region.
She earned a BS in Business Administration from the University of Southern Mississippi and
completed postgraduate work at Memphis State University.
Ms. Pelton is a member of the Association of Fundraising Professionals (AFP), and
Executive Women of the Palm Beaches (EWPB), where she serves as a member of the
Board of Directors and as Chair of Executive Women Outreach, Inc., the charitable
foundation of EWPB. She also serves on the boards of the Suncoast High School
Foundation where she was the founding Chair and the West Palm Beach Library
Foundation, as well as on the advisory boards of the Arthur R. Marshall Foundation and
Pura Vida Missions, Inc. In addition, she volunteers for the American Heart Association
and the American Cancer Society. Past board service has included Florida Stage and the
Palm Beach International Film Festival, and as Arts Committee Chair for the Memphis in
May International Festival.
nlE W.\TERS PELTO!\: ORG_\1',az.\TIo!\:, I!\:c.
11
Fnnd Raising . Planning' Public Relations
City of Roynton Beach Recreation & Parks D<:partment
References
Ms. Judy Mitchell
Chief Executive Officer
Kravis Center for the Performing Arts
West Palm Beach, FL
(561) 651-4209
Mr. Scott Badesch
Executive Director
United Way of Palm Beach County
Boynton Beach, FL
(561) 375-6600
Ms. Mary Riedel
Community Affairs Manager
Sun Sentinel Company
200 East Las Olas Boulevard
Ft. Lauderdale, FL 33301
(954) 356-4340
Ms. Suzette Wexner
President
Palm Healthcare Foundation
West Palm Beach, FL
(561) 833-6333
Proposal
Campaigl1 Feasibility Stuqy
THE W_\TERS PELTO!\: ORG.\NIZ-\TIO!\:, I!\:c.
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Fnnd Raising . Planning . Public Relations