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R06-137 II 1 2 3 4 5 61 7 8 9 10 11 12 RESOLUTION NO. R06 - 137 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF BOYNTON BEACH, FLORIDA, AUTHORIZING AN AGREEMENT WITH THE WATERS PEL TON ORGANIZATION, INC. FOR CONGRESS AVENUE BOUNDLESS PARK FEASIBILITY; AND PROVIDING AN EFFECTIVE DATE. WHEREAS, the Master Plan for Congress Avenue Boundless Park has been 13 completed and the estimated cost to complete the major elements of the plan are 14 approximately $8,600,000, an amount currently requiring a funding source; and 15 WHEREAS, the City Administration has made recommendations that funding for 16 construction be raised through a fundraising campaign but recommends that a feasibility 17 study be conducted to evaluate funding opportunities and methods; and 18 WHEREAS, The Waters Pelton Organization, Inc. specializes III funding 19 campaigns on both a small and large scale and is available to conduct a feasibility study for 20 $16,500. 21 NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF 22 THE CITY OF BOYNTON BEACH, FLORIDA, THAT: 23 Section 1. The foregoing "Whereas" clauses are hereby ratified and confirmed as 24 being true and correct and are hereby made a specific part of this Resolution upon adoption 25 hereof. 26 Section 2. The City Commission of the City of Boynton Beach, Florida does 27 hereby approves a proposal from The Waters Pelton Organization, Inc. to propose a 28 feasibility study, a copy of the proposal being attached hereto as "Exhibit A." S:\CA\RESO\Agreements\Consultant Agmt Resos\Consultant - Waters Pelton Org Inc.doc II 1 2 3 4 Section 3. This Resolution shall become effective immediately upon passage. PASSED AND ADOPTED this ~ day of August, 2006. 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 ' 26 27 (Corporate Seal) CITY OF BOYNTON BEACH, FLORIDA -'-'-'-..".. ,_.~-_.- S:\CA\RESO\Agreements\Consultant Agmt Resos\Consultant - Waters Pelton Org Inc.doc City of Roynton Reach Recreation & p, Attachment A Campaign Feasibility Study BACKGROUND Working with GlattingJackson's Parks and Public Space Planning Group, the City of Boynton Beach Recreation and Parks Department (BBRPD) completed a master plan for its Congress Avenue Park, located at the comer of Charter Drive and Congress Avenue in Boynton Beach, Florida. This master plan was developed with extensive input from various non-profit organizations throughout Palm Beach County starting with a full day Visioning Workshop. The resulting plan is designed to be the county's first '<1Joundless park," a place where all children (and adults), with and without disabilities, can develop essential skills for life as they leam together through play. The central themes of the park include a "Boundless Playground," serving kids of all ages and abilities, as well as Chinese garden design principles in honor of Boynton Beach's Chinese sister city Qufu. Over 30 people participated in the Workshop, including representatives of social services agencies such as The Arc, United Way of Palm Beach County, the Lions Club, Coalition for Independent Living Options and United Cerebral Palsy. Because the total project is estimated to cost between $10-12 million, BBRPD has determined that a fund raising feasibility study should be conducted to determine sources of leadership and funding for the project. This effort will enable the City of Boynton Beach to ensure that local citizens are not burdened with the full cost of the facilities added to their tax bills. The Waters Pelton Organization, Inc. (WPO), has submitted this proposal to conduct the study, and will work closely with BBRPD's representatives in carrying out this assignment. Charlotte Pelton, President of the firm, will serve as the Managing Consultant for the study, with senior development/administrative staff assisting in the effort. Included in this document is a proposed outline of study activities, methodology for completing the process in a timely and efficient fashion, and a statement of associated costs. THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO!\:, I!\:c. 2 Fnnd Raising . Planning. Public Relations ~ Campaign Feasibility Study City of Roynton Reach Recreation & Parks Department The WPO Team WPO provides services to its clients on a Project Team basis, utilizing team members' experience and expertise as required to best serve the client's particular needs. Resumes are provided for each organization's principals as well as the additional team members to be assigned to this project. About The Waters Pelton Organization The Waters Pelton Organization, Inc. (WPO) is a national fund raising, planning and public relations firm providing specialized services to a variety of non-profit organizations across the country. The firm is involved with various organizations in arts and culture, social services, environment, faith-based services, education, government and healthcare. Since its inception, the firm has provided consulting services to organizations in over 350 cities across the country. WPO has the experience and professional staff to provide a number of specialized services aimed at enhancing the effectiveness of each client organization. The quality of our service is exemplified by the wealth of experience and expertise of our principals, associates and staff. Each member of our team is motivated to provide the highest quality service and to help further enhance the firm's reputation as the right choice to handle planning, fund raising and public relations needs. Services include Fund Raising Counsel, Capital Campaign Management, Strategic Planning Studies, Development Assessment Studies, Campaign Feasibility Studies, Database Analysis/ Donor Audits, Public Relations, and Management Consulting. The partners and associates of the firm have been responsible for raising in excess of $1.8 billion for various charitable enterprises through their collective efforts. Headquartered in West Palm Beach, Florida, WPO encompasses four additional regional offices located in Chattanooga, Dallas/Fort Worth, Sacramento and Tampa. J. Keith Waters Chairman & CEO The founding member of the firm, Mr. Waters is responsible for direction of all operations for the company, which encompasses associates and support personnel in locations throughout the country. Mr. Waters received a BA degree in Communications from the University of Kentucky and holds numerous certifications in fund raising, planned giving and management. THE WXIERS PELTO!\: ORG.'u~IZ_\T10!\:, I!\:c. 10 Fnnd Raising . Planning . Public Relations ~ Campaign Feasibility Study Ci~' of Roynton Reach Recreation & Parb Dc:partment He is a member of the Association of Fundraising Professionals (AFP), the Business Development Board and the Palm Beach County Cultural Council. He has also served as the Chief Executive Officer of the Palm Beach International Film Festival, and on the boards of several prominent organizations including The Salvation Army, Palm Beach Zoo and National Association of Religious Broadcasting. Mr. Waters has personally worked with organizations in over 200 cities across the country, providing special management counsel to such prestigious organizations as The Salvation Army, Boys & Girls Clubs of America, YMCA, Hospice, United Way, and other cultural, environmental, education and human services organizations. In addition, Mr. Waters is a frequent guest lecturer across the country specializing in campaign strategic planning/ management, leadership development and organizational management. Charlotte Pelton President As a principal of the firm, Ms. Pelton is responsible for all marketing and research activities. She also manages a variety of the firm's projects in the education, cultural, social service and environmental arenas. Ms. Pelton has over twenty years of experience in strategic plllnning, marketing and business development with several Fortune 100 companies including Holiday Inns, Inc. and FPL. She also served as Chief Operating Officer and Director of Marketing Services for the Palm Beach County Cultural Council and worked extensively within the corporate and cultural circles of the South Florida region. She earned a BS in Business Administration from the University of Southern Mississippi and completed postgraduate work at Memphis State University. Ms. Pelton is a member of the Association of Fundraising Professionals (AFP), and Executive Women of the Palm Beaches (EWPB), where she serves as a member of the Board of Directors and as Chair of Executive Women Outreach, Inc., the charitable foundation of EWPB. She also serves on the boards of the Suncoast High School Foundation where she was the founding Chair and the West Palm Beach Library Foundation, as well as on the advisory boards of the Arthur R. Marshall Foundation and Pura Vida Missions, Inc. In addition, she volunteers for the American Heart Association and the American Cancer Society. Past board service has included Florida Stage and the Palm Beach International Film Festival, and as Arts Committee Chair for the Memphis in May International Festival. THE W.\TERS PELTO!\: ORG.'u",IZ.\TIOl-,;, I!\:c. 11 Fnnd Raising . Planning' Public Relations City of Roynton Reach Recreation & Parks Department References Ms. Judy Mitchell Chief Executive Officer Kravis Center for the Performing Arts West Palm Beach, FL (561) 651-4209 Mr. Scott Badesch Executive Director United Way of Palm Beach County Boynton Beach, FL (561) 375-6600 Ms. Mary Riedel Community Affairs Manager Sun Sentinel Company 200 East Las Olas Boulevard Ft. Lauderdale, FL 33301 (954) 356-4340 Ms. Suzette Wexner President Palm Healthcare Foundation West Palm Beach, FL (561) 833-6333 ~ Campaign Feasibility Stucly D-IE W.\TERS PELTO!\: ORG_\!\:IZ.\TIOi\;, I!\:c. 12 Fnnd Raising . Planning . Public Relations Attachment B THE WATERS PELTON ORGANIZATION, INC. FUND RAISING. PLANNING. PUBLIC RELATIONS 477 South Rosemary Avenue, Suite 316 West Palm Beach, FL 33405 Telephone (561) 626-0026 FAX (561) 626-9119 Congress Avenue "Boundless" Park Feasibility Study Management Proposal City of Boynton Beach Recreation & Parks Department Boynton Beach, Florida Chattanooga DallaslFort Worth Sacramento Tampa West Palm Beach City of Roynton Reach Recreation & Parks Department ~ Campaign Feasibility Study BACKGROUND Working with GlattingJackson's Parks and Public Space Planning Group, the City of Boynton Beach Recreation and Parks Department (BBRPD) completed a master plan for its Congress Avenue Park, located at the comer of Charter Drive and Congress Avenue in Boynton Beach, Florida. This master plan was developed with extensive input from vanous non-profit organizations throughout Palm Beach County starting with a full day Visioning Workshop. The resulting plan is designed to be the county's first "boundless park," a place where all children (and adults), with and without disabilities, can develop essential skills for life as they leam together through play. The central themes of the park include a "Boundless Playground," serving kids of all ages and abilities, as well as Chinese garden design principles in honor of Boynton Beach's Chinese sister city Qufu. Over 30 people participated in the Workshop, including representatives of social services agencies such as The Arc, United Way of Palm Beach County, the Lions Club, Coalition for Independent Living Options and United Cerebral Palsy. Because the total project is estimated to cost between $10-12 million, BBRPD has determined that a fund raising feasibility study should be conducted to determine sources of leadership and funding for the project. This effort will enable the City of Boynton Beach to ensure that local citizens are not burdened with the full cost of the facilities added to their tax bills. The Waters Pelton Organization, Inc. (WPO), has submitted this proposal to conduct the study, and will work closely with BBRPD's representatives in carrying out this assignment. Charlotte Pelton, President of the firm, will serve as the Managing Consultant for the study, with senior development/administrative staff assisting in the effort. Included in this document is a proposed outline of study activities, methodology for completing the process in a timely and efficient fashion, and a statement of associated costs. Ti-IE W.\TERS PELTO!\: ORG.\t,\;IZ.\TIO!\:, I!\:c. 2 Fnnd Raising . Planning . Public Relations City of Roynton Reach Recreation & Parks D~tment Campaign Feasibility Study ~ KEY ISSUES TO BE ADDRESSED The following issues will be clarified in the process of completing the Campaign Feasibility Study: Funding Needs 1) Based on the identified needs and subsequent discussions with BBRPD staff and city leaders, what are the specific capital development needs and the priority of each? 2) What type of funding is needed and what are the anticipated uses? 3) What amount is currendy available (ie., reserves) for this project? 4) What additional amount would be needed from a development campaign? Community Attitudes 5) What is the attitude and oudook of local community representatives (city officials, key potential donors, community leaders) toward a projected capital development campaign? Prospects for a Successful Campaigp 6) What are the significant indicators for success of the campaign? 7) What are the strengths and weaknesses in terms of the leadership potential within the community? Can these leaders produce significant campaign gifts through their influence with others in the community? Can the project attract the needed outside leadership for the campaign? What actions need to be taken to strengthen the effort in this regard? 8) How is the campaign perceived by the vanous donor constituencies or prospective constituencies? Do they support the need for the proposed capital development plan? THE W.\TERS PELTO!\: ORG.\!\:IZ_\110!\:, I!\:c. 3 Fnnd Raising . Planning . Public Relations City of Roynton Reach Recreation & Parks Department ~ Campaign Feasibility Stud)' The Case for Support 9) What are the strengths and weaknesses of the Case for Support for the capital projects to be presented by BBRPD? 10) How can the project be best positioned to ensure the appropriate levels of support for capital needs? Funding Sources 11) What companies, foundations and individuals can be expected to make significant contributions to the campaign? What amounts can be anticipated? 12) What would be the source or sources of a "lead gift" to the campaign? 13) What prospects exist for public sector (governmental) capital grants or funding programs? Campaigp Leadership 14) What is the recommended organizational structure of the campaign? 15) Which key community leaders should be involved in the campaign leadership structure? Proposed Time Frame 16) What other local organizations are planning a campaign within the next one to two years? 17) Is there a consensus among City of Boynton Beach officials and community leaders as to the most desirable time for a campaign? 18) What timetable is recommended in terms of both pre-campaign preparation and the actual duration of the campaign? THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO!\:, I!\:c. 4 Fnnd Raising . Planning' Public Relations City of Roynton Reach Recreation & Parks Department ~ Campaign Feasibility Study THE THREE-PART STUDY PROCESS co Development of the Case for Support Working with BBRPD staff and drawing on various planning documents, WPO will prepare a comprehensive Case for Support, which sets forth: . Future plans for the park; · The specific costs involved in reaching these goals; and · The difference the capital support being discussed will make in the quality of the proposed park and the impact the park will have on the citizens it aims to serve throughout Palm Beach County and beyond. (lJ) Testing the Case WPO will then utilize this preliminary statement in conducting approximately 40 confidential, in-depth interviews with City of Boynton Beach leadership, prominent community leaders, and potential donors and will raise these questions: · Reaction to the preliminary Case for Support in tenns of its importance and its objectives for the future; · Sources of support available, and at approximately what levels, from various prospective donor constituencies; · Individuals who would be in a position to provide the type of fund raising leadership required for the task; · Components of the plan with the most appeal; · Personal willingness to be involved in asking others to participate; · Ways in which the Case for Support can be shared; and · Willingness to support the program (personal, company, foundation) In addition to the personal interview process, a special questionnaire will be developed and issued to 250 select Boynton Beach residents, selected potential THE W.\TERS PELTO!\: ORG.\1"IZ.\TIO!\:, I!\:c. 5 Fnnd Raising . Planning . Public Relations City of Roynton Beach Recreation & Parks Dt;partment Campaign Feasibility Study ~ donors and community leaders to allow for additional reaction and input into the development of the campaign plan. (lIt) Strategy. Structure. Systems. Staffing On the basis of what is leamed during the personal interview process and through the questionnaires, WPO will submit a comprehensive written report to BBRPD, within 30 days of completing the surveys and interviews, which represents our findings, conclusions and recommendations. Specifically, this document will cover: . How much of the stated campaign funding will be available within a specified pledge period; . How much it will cost to raise; . A detailed plan for the campaign and its implementation; · The timetable needed to develop the structure and secure the funding; · Systems, staffing and prospective volunteer leadership suggested for the program; and · A description of steps to be taken in starting the effort to obtain significant capital support. When the report is submitted. it will be accompanied b.y: . An Executive Summary of findings in the study; · An overview of responses to specific questions during the interview process; · A complete and confidential analysis of the personal interviews; and · A complete listing of individuals participating in the study. FEE STRUCTURE The firm's comprehensive fee for management of the study will be sixteen thousand, five hundred dollars ($16,500). Payment of the fee will be as follows: $ 10,000 Upon Approval THE W.\TERS PELTO!\: ORG.\!\:IL\TIO!\:, I!\:c. 6 Fnnd Raising . Planning' Public Relations City of Roynton Reach Recreation & Parks D<:partment ~ Campaigp Feasibility Stucly $ 4,000 $ 2,500 Week #4 Delivery of Final Report THE W.\TERS PELTO!\: ORG.\!\:IZ.\TIO;-';, I!\:c. 7 Fnnd Raising . Planning . Public Relations City of RQynton Reach Recreation & Parks Dc:partment Campaign Feasibility Study ~ STATEMENT OF SERVICES This management agreement will include the following services: . Services of the Managing Consultant, Charlotte Pelton, and Senior development and administrative support personnel. . Discussions of the Master Plan and Feasibility Study format with BBRPD staff and key leaders. . Gathering of all materials needed to develop a strategic approach to the Feasibility Study process. . Orientation with BBRPD representatives, other city officials and community leaders to review the study plan and identify prospective interviewees. . Preparation of the Case for Support to be used as the basis for interviews and questionnaire survey responses. . Management of a series of approximately 40 interviews with selected study participants. It is understood and agreed BBRPD staff members will arrange these interviews. · Preparation and submission of the study questionnaire to approximately 250 additional study participants. · Preparation of a detailed report of all findings related to the study process and the recommendations resulting from those findings. THE W.\ TERS PELTO!\: ORG_\!\:IZ.\ TJON, I!\:c. 8 Fnnd Raising . Planning . Public Relations City of Boynton Beach Recreation & Parks Department ~ Carqpaigp Feasibility Stud)' APPROVAL The acceptance of conditions stated in this agreement and the approval by both parties is hereby given as evidenced by the signatures hereto: THE WATERS PELTON ORGANIZATION. INC. 6-07-06 Date day of au~",~, ,2006. CITY OF BOYNTON BEACH Approved this II ~ KURT BRESSNER CITY MANAGER BOYNTON BEACH, fl Print Name / Position Print Name / Position THE W_HERS PELTON ORG_\NIZ_HION", IN"c. 9 Fund Raising . Planning . Public Relations City of Roynton Reach Recreation & Parks Department ~ Campaign Feasibility Study The WPO Team WPO provides services to its clients on a Project Team basis, utilizing team members' experience and expertise as required to best serve the client's particular needs. Resumes are provided for each organization's principals as well as the additional team members to be assigned to this project. About The Waters Pelton Organization The Waters Pelton Organization, Inc. (WPO) is a national fund raising, planning and public relations firm providing specialized services to a variety of non-profit organizations across the country. The firm is involved with various organizations in arts and culture, social services, environment, faith-based services, education, government and healthcare. Since its inception, the firm has provided consulting services to organizations in over 350 cities across the country. WPO has the experience and professional staff to provide a number of specialized services aimed at enhancing the effectiveness of each client organization. The quality of our service is exemplified by the wealth of experience and expertise of our principals, associates and staff. Each member of our team is motivated to provide the highest quality service and to help further enhance the firm's reputation as the right choice to handle planning, fund raising and public relations needs. Services include Fund Raising Counsel, Capital Campaign Management, Strategic Planning Studies, Development Assessment Studies, Campaign Feasibility Studies, Database Analysis/ Donor Audits, Public Relations, and Management Consulting. The partners and associates of the firm have been responsible for raising in excess of $1.8 billion for various charitable enterprises through their collective efforts. Headquartered in West Palm Beach, Florida, WPO encompasses four additional regional offices located in Chattanooga, Dallas/Fort Worth, Sacramento and Tampa. J. Keith Waters Chairman & CEO The founding member of the firm, Mr. Waters is responsible for direction of all operations for the company, which encompasses associates and support personnel in locations throughout the country. Mr. Waters received a BA degree in Communications from the University of Kentucky and holds numerous certifications in fund raising, planned giving and management. THE W.\TERS PELTO~ ORG.\!\:IZ.\TIO!\:, I!\:c. 10 Fnnd Raising . Planning' Public Relations City of Roynton Reach Recreation & Parks Department ~ Campaign Feasibility Study He is a member of the Association of Fundraising Professionals (AFP), the Business Development Board and the Palm Beach County Cultural Council. He has also served as the Chief Executive Officer of the Palm Beach International Film Festival, and on the boards of several prominent organizations including The Salvation Army, Palm Beach Zoo and National Association of Religious Broadcasting. Mr. Waters has personally worked with organizations in over 200 cities across the country, providing special management counsel to such prestigious organizations as The Salvation Army, Boys & Girls Clubs of America, YMCA, Hospice, United Way, and other cultural, environmental, education and human services organizations. In addition, Mr. Waters is a frequent guest lecturer across the country specializing in campaign strategic planning/ management, leadership development and organizational management. Charlotte Pelton President As a principal of the firm, Ms. Pelton is responsible for all marketing and research activities. She also manages a variety of the firm's projects in the education, cultural, social service and environmental arenas. Ms. Pelton has over twenty years of experience in strategic planning, marketing and business development with several Fortune 100 companies including Holiday Inns, Inc. and FPL. She also served as Chief Operating Officer and Director of Marketing Services for the Palm Beach County Cultural Council and worked extensively within the corporate and cultural circles of the South Florida region. She earned a BS in Business Administration from the University of Southern Mississippi and completed postgraduate work at Memphis State University. Ms. Pelton is a member of the Association of Fundraising Professionals (AFP), and Executive Women of the Palm Beaches (EWPB), where she serves as a member of the Board of Directors and as Chair of Executive Women Outreach, Inc., the charitable foundation of EWPB. She also serves on the boards of the Suncoast High School Foundation where she was the founding Chair and the West Palm Beach Library Foundation, as well as on the advisory boards of the Arthur R. Marshall Foundation and Pura Vida Missions, Inc. In addition, she volunteers for the American Heart Association and the American Cancer Society. Past board service has included Florida Stage and the Palm Beach International Film Festival, and as Arts Committee Chair for the Memphis in May International Festival. nlE W.\TERS PELTO!\: ORG_\1',az.\TIo!\:, I!\:c. 11 Fnnd Raising . Planning' Public Relations City of Roynton Beach Recreation & Parks D<:partment References Ms. Judy Mitchell Chief Executive Officer Kravis Center for the Performing Arts West Palm Beach, FL (561) 651-4209 Mr. Scott Badesch Executive Director United Way of Palm Beach County Boynton Beach, FL (561) 375-6600 Ms. Mary Riedel Community Affairs Manager Sun Sentinel Company 200 East Las Olas Boulevard Ft. Lauderdale, FL 33301 (954) 356-4340 Ms. Suzette Wexner President Palm Healthcare Foundation West Palm Beach, FL (561) 833-6333 Proposal Campaigl1 Feasibility Stuqy THE W_\TERS PELTO!\: ORG.\NIZ-\TIO!\:, I!\:c. 12 Fnnd Raising . Planning . Public Relations